ANZ Momentum Day 2012
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Transcript of ANZ Momentum Day 2012
1 © Copyright 2011 EMC Corporation. All rights reserved.
2 © Copyright 2012 EMC Corporation. All rights reserved.
Communicate the Way Your Customers Expect
Mani Raman
Sales and Alliances Manager
MOMENTUM DAY ANZ 2012 | SYDNEY| 29TH AUGUST 2012
3 © Copyright 2011 EMC Corporation. All rights reserved.
MOMENTUM DAY ANZ 2012 | SYDNEY| 29TH AUGUST 2012
CUSTOMER EXPERIENCE
MOMENTUM DAY ANZ 2012 | SYDNEY| 29TH AUGUST 2012
4 © Copyright 2011 EMC Corporation. All rights reserved.
MOMENTUM DAY ANZ 2012 | SYDNEY| 29TH AUGUST 2012
DEFINE CUSTOMER
EXPERIENCE
MOMENTUM DAY ANZ 2012 | SYDNEY| 29TH AUGUST 2012
5 © Copyright 2011 EMC Corporation. All rights reserved.
MOMENTUM DAY ANZ 2012 | SYDNEY| 29TH AUGUST 2012
WHAT IS THE
IMPACT?
6 © Copyright 2011 EMC Corporation. All rights reserved.
MOMENTUM DAY ANZ 2012 | SYDNEY| 29TH AUGUST 2012 MOMENTUM DAY ANZ 2012 | SYDNEY| 29TH AUGUST 2012
7 © Copyright 2011 EMC Corporation. All rights reserved.
MOMENTUM DAY ANZ 2012 | SYDNEY| 29TH AUGUST 2012
Cost of Improper Communications
Investment firm fined £7.7M and up to £60M in refunds
• Misleading product brochures and other documents given to customers
• Approximately one in seven investors affected • Highest fine in FSA history
8 © Copyright 2011 EMC Corporation. All rights reserved.
MOMENTUM DAY ANZ 2012 | SYDNEY| 29TH AUGUST 2012
COMMUNICATIONS CUSTOMER
9 © Copyright 2011 EMC Corporation. All rights reserved.
MOMENTUM DAY ANZ 2012 | SYDNEY| 29TH AUGUST 2012
BANKING COMMUNICATIONS
BUSINESS DRIVERS
10 © Copyright 2011 EMC Corporation. All rights reserved.
MOMENTUM DAY ANZ 2012 | SYDNEY| 29TH AUGUST 2012
Allow business users to design, edit, approve, and maintain from various devices
Support existing enterprise infrastructure; ECM, CRM, ERP, Case Management
Use one communications platform, on-premise or on the Cloud
Support delivery to print/mail, email, web, fax, mobile, text messaging
Provide timely, relevant, accurate communications
Customer Communications Trends
Personalisation
Multichannel
Consolidation
Integration
New User
11 © Copyright 2011 EMC Corporation. All rights reserved.
MOMENTUM DAY ANZ 2012 | SYDNEY| 29TH AUGUST 2012
How xPression Works Channels Generation
Statements
Marketing Materials
Correspondence
Contracts & Policies
Process Design
Line of Business Data
Enterprise Content Management
Popular Design Tools
Archive
Web
Mobile
Batch
Interactive
Workflow
On-Demand
12 © Copyright 2011 EMC Corporation. All rights reserved.
MOMENTUM DAY ANZ 2012 | SYDNEY| 29TH AUGUST 2012
Key Features: Advanced Personalisation and Customisation
Personalised and timely information
Relevant images automatically inserted & centrally managed
Personalised charts & graphs
Interactive customisation
Advanced table customisation
Archive Mobile
Web
• Automated assembly & publishing
• Real time, interactive, and high-volume batch
• Multi-channel delivery
13 © Copyright 2011 EMC Corporation. All rights reserved.
MOMENTUM DAY ANZ 2012 | SYDNEY| 29TH AUGUST 2012
Online and offline Archive capabilities Channel optimized
output
Drivers
MULTI-CHANNEL DELIVERY
Customer-preferred Delivery method
14 © Copyright 2011 EMC Corporation. All rights reserved.
MOMENTUM DAY ANZ 2012 | SYDNEY| 29TH AUGUST 2012
Key Features: Integrate with Existing Systems
Capture & Manage Content
Approve
Multichannel distribution
Assemble Content & Review Case archive
• Integrate CCM With Case Management • Centrally Manage Content And Approvals • Automatically Archive All Communications
Initiate Case
Trigger Output
Notify Partner
Alert Supplier
Send updates
15 © Copyright 2011 EMC Corporation. All rights reserved.
MOMENTUM DAY ANZ 2012 | SYDNEY| 29TH AUGUST 2012
Key Features: Support the New User – Fit-for-Purpose Design Tools
Visually-rich output
• Statements and Bills
• Marketing Materials
xPresso for Adobe InDesign
Text-based output
• Correspondence such as letters, notices and bills
• Sales Proposals
• Contracts
xPresso for Microsoft Word
Electronic output
• HTML/text emails
• Personalized, dynamically generated web pages
xPresso for Adobe Dreamweaver
Regulated Output
• Policies
• Interactive Contracts and Correspondence
• Sophisticated content rules
xDesign
16 © Copyright 2011 EMC Corporation. All rights reserved.
MOMENTUM DAY ANZ 2012 | SYDNEY| 29TH AUGUST 2012
17 © Copyright 2011 EMC Corporation. All rights reserved.
MOMENTUM DAY ANZ 2012 | SYDNEY| 29TH AUGUST 2012
EMC ONDEMAND
DEPLOYMENT? WHAT ABOUT
18 © Copyright 2011 EMC Corporation. All rights reserved.
MOMENTUM DAY ANZ 2012 | SYDNEY| 29TH AUGUST 2012
Solid ROI Possible within One Year
“Evaluating the ROI of correspondence management proves that organizations can realize a return within a year by optimizing content production, consolidating vendors and systems, and reducing paper usage.”
“The ROI of Correspondence Management”, Forrester
19 © Copyright 2011 EMC Corporation. All rights reserved.
MOMENTUM DAY ANZ 2012 | SYDNEY| 29TH AUGUST 2012
Intelligent Customer Communications
Improve customer experience with relevant, timely, mass personalised communications
Quickly generate highly customised communications using familiar tools from Microsoft and Adobe
Produce intelligent multichannel communications on-demand, interactively, via workflow or batch, with one system
THANK YOU