1 HDMI cable (sold separately).2 BRAVIA Link modules sold separately. Internet access requires BRAVIA Internet Video Link module and broad-

band internet connection with a connection speed of at least 2.5 Mbps. Video quality and picture size varies and is dependent on broadband speed and delivery by content provider. Content subject to change.

3 Memory Stick sold separately.4 Under normal viewing conditions, the Sony XEL-1 reduces power consumption up to 40% per panel square

inch compared to conventional 20-inch LCD panels. No backlight is required with the organic materials.

©2008 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited. Sony, HDNA, BRAVIA, DMex, Super Top Emission, Trinitron, Memory Stick, and their respective logos are trademarks of Sony. XMB and xross media bar are trademarks of Sony and Sony Computer Entertainment Inc. HDMI and High-Definition Multimedia Interface are trademarks or registered trademarks of HDMI Licensing LLC. All other trademarks are the property of their respective owners. Features and specifications are subject to change without notice. Non-metric weights and measures are approximate. Screen images simulated. The paper is FSC certified from sustainably managed forests, contains 10% recycled content, and was manufac-tured using 100% Green-e certified renewable energy. The use of the Green-e logo pertains to the paper and printing of this brochure only. CA5766

TV tomorrow. Sony today.The first solid-state TV. The first vertically flat Trinitron® picture tube. And now, the world’s first Organic LED television: Sony XEL-1. It’s our latest revolutionary advance in the art and science of visual entertainment – a sleek OLED panel as thin as 3 credit cards, with incredible contrast ratio greater than 1 million to 1, outstanding brilliance, and exceptional color. Pixel for pixel, it might be the best TV picture on the planet. Anxious to see what the future will look like? View it today – on Sony’s Organic LED TV.

Picture: like nothing you’ve ever seen. Incredibly tight pixel density produces extremely high resolution – and Sony’s patented Super Top Emission™ technology intensifies brightness and widens color gamut for better color purity.

Design: nobody does it better. The XEL-1 just looks like a Sony – which means a graceful flexible shape, ultra-thin frame styling and XMB™ (Xross Media Bar™) control that makes menus and user settings simple and intuitive.

Connections: bring all your content. The XEL-1 incorporates a simple one-cable 1080p HDMI™1 connector plus powerful DMex™ hookup – so you can expand your horizons with optional BRAVIA® Link modules for Internet video access and more.

* Screen image is simulated.

Any television can change channels. This one completely changes television.A Guide to the revolutionary Sony® XEL-1 Organic LED TV.

* Screen image is simulated.* Screen image is simulated. * Screen image is simulated.

What’s next for Sony OLED?It begins with XEL-1: the industry’s first Organic Light Emitting Diode (OLED) television. And the possibilities of this revolutionary new technology will have the whole world watching.

Desktop Monitors, Medical Imagers, Heads-up Displays and larger screen sizes are all under development. Thinner substrates, which make possible even thinner screens – so thin, they can be flexible.

We’re working on a new OLED application called Organic Thin Film Transfer (OTFT). Sprayed on a flexible plastic sheet, the OTFT layer can display a high-quality color image even when the sheet is bent – so a television picture can be displayed on a curved surface.

There’s more, of course – so to learn more about Sony’s exploration of this

exciting TV technology, please visit us at: sony.com/OLED

Superiority you can see in action.

When electric current stimulates organic material at each pixel, response is incredibly fast, with no afterglow effect – to reproduce action far more smoothly than conventional LCDs can achieve. For sports and action movies, that’s a big plus.

A rainbow ofvivid colors.

Our patented Super Top Emission™ technology activates the Organic material to produce light. Microcavity design intensifies the light at specific frequencies. Color filters refine color by further reducing the effect of stray light. Result: pure, vivid colors and hues that look startlingly realistic.

Bright makesbeautiful.

The light emitted by each OLED element passes through the Super Top Emission layer and color filters and is displayed on the screen with uncompromising brightness – so there’s no need for an added backlight panel to bring you a brilliant color image.

Our best color may be green.

Compared to other TV systems, Sony’s OLED technology can save significant energy4 – because no backlighting is required and picture elements consume no power in their “off” state. The XEL-1 is remarkably energy-efficient when compared with other TVs.4

New light on theenvironment.

Unlike conventional LED screens, Sony’s OLED technology requires no backlight – eliminating the energy loss in the backlight and allowing the TV to be mercury free.Any way you look at it, OLED is a real advantage.

What’s the Sony OLED Advantage?Sony has its own unique approach to OLED design. We concentrate first on superior picture quality – the most important aspect of every Sony TV system. Each individual OLED element is housed in a special microcavity that reduces ambient light interference to produce higher brightness and greater color purity. The thickness of the organic layer is adjusted to produce the strongest light for individual red, green and blue wavelengths. Color filters refine and purify each color. And Sony OLED screens don’t require a backlight panel to add extra brilliance to the image – the organic material does it all.

Technology in a new dimension.The XEL-1 is the world’s first 3mm-thin TV, but it packs an extraordinary array of new Sony technologies to enhance, improve, even revolutionize the visual images you can experience. Sure, a lot of this sounds technical – but for movies, sports, broadcast TV and any content you input via HDMI™1, DMex™, or optional Memory Stick®3 media, the results of our all-out OLED effort make a big difference in picture quality.

Contrast ratio:1,000,000:1.

OLED pixels produce light only when stimulated. When the pixel is “off,” it goes completely dark – producing deep, rich blacks that contrast with bright highlights, even in the same image. This astonishing contrast ratio remains apparent when you view from an angle.

How does OLED work?OLED stands for “Organic Light Emitting Diode” – a revolutionary advance above conventional LCD screens used in home TVs and laptop computers. Organic LED screens convert electrical energy into light with greater speed, intensity and energy-efficiency. In an OLED screen, a layer of organic material is sandwiched between two conductive surfaces (an anode and a cathode), then sealed between glass plates at top and bottom. When electric current is applied to the conductors, the organic material produces a bright electro-luminescent glow. The OLED matrix is arranged in red, green and blue pixels – the components that make up a color TV picture. As pixels are stimulated, the picture is created.