Max Brockbank, 3XE Digital Content & Social Media Marketing Conference
Anu Adegbola Founder/CEO - 3XE Digital · Ads/Sitelinks/Multiple Extensions •So many competitions...
Transcript of Anu Adegbola Founder/CEO - 3XE Digital · Ads/Sitelinks/Multiple Extensions •So many competitions...
Anu Adegbola Founder/CEO
Data & PPC Automationansicles mindswanppc
Agenda
Evolution of PPC
Converting Data to Decisions
Fast tracking Decisions
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About Me@ansicles @mindswanppc
Evolution of Paid Search
• Text ads Only
• No competition
• Simple Account Structures
• Bidding towards position/traffic
Evolution Of Paid Search - 2002@ansicles @mindswanppc
Evolution Of Paid Search - 2002@ansicles @mindswanppc
Evolution Of Paid Search - Now
• Text ads/Shopping Ads/Dynamic Ads/Sitelinks/Multiple Extensions
• So many competitions
• Complicated and granular account structure
• Bidding towards ROI/CPL
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Evolution Of Paid Search - Now
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Solution - ToolsBidding
Reporting
Ad Testing
Campaign Management
Attributi1on
Competitive Analysis
Automation
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Solution - Tools @ansicles @mindswanppc
My Solutions @ansicles @mindswanppc
Data @ansicles @mindswanppc
More Data… @ansicles @mindswanppc
And Even More Data… @ansicles @mindswanppc
For a Digital Marketer…
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• What is in this report? - everything
• Putting something like this can be time
consuming – but once the template is
set…you’re laughing
• Easter Egg – SEOTools extension – gives you
extra formulas to use:
http://seotoolsforexcel.com
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Formulas• TEXT
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Formulas• SUMIFS
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Formulas• SEARCH
• ISNUMBER
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Formulas•
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Formulas•
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For a CMO…
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My Solutions @ansicles @mindswanppc
AdWords Scripts
• AdWords scripts provide a way to
programmatically control your AdWords data
using simple JavaScript in a browser-based
IDE.
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Problem…
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Solution@ansicles @mindswanppc
Solution
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Solved@ansicles @mindswanppc
Campaign Management
Ad TestingAttributi1on
Competitive Analysis
ReportingBidding
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Scripts??
But I’m not an engineer
Coding??
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Resources
■
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Summary
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Thank YouQuestions??
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