Graham Barry, 3XE Digital Content & Social Media Marketing Conference
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Google Confidential and Proprietary
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Transcript of Graham Barry, 3XE Digital Content & Social Media Marketing Conference
- 1. Google Confidential and Proprietary
- 2. Google Confidential and Proprietary
- 3. Google Confidential and Proprietary 3XE DIGITAL CONFERENCE CROKE PARK MAY 19TH GRAHAM BARRY EMEA BRAND LEAD
- 4. Google Confidential and Proprietary 3 REASONS to care about video content
- 5. Hasnt changed WHAT MATTERS TO PEOPLE
- 6. Google Confidential and Proprietary
- 7. Google Confidential and Proprietary
- 8. Our mission is to empower the world to create, broadcast and share Source: US Statistics, Nielsen Video Census and Nielsen People Meter, Mar-May 2014 Month Average
- 9. Google Confidential and Proprietary 10 years old!
- 10. Google Confidential and Proprietary 3 REASONSto care about video content
- 11. Google Confidential and Proprietary It helps you to... 1Find the right PEOPLE 2Tell great STORIES 3Build stronger RELATIONSHIPS
- 12. Google Confidential and Proprietary It helps you to... 1Find the right PEOPLE 2 3Build stronger RELATIONSHIPS Tell great STORIES
- 13. Google Confidential and Proprietary More people are watching more video Across more screens
- 14. Google Confidential and Proprietary 15 People are watching video everywhere Commuting 11% At work 18% Outside 3% In store 4% When eating 6% At home 90% Source: Google Consumer Barometer, UK
- 15. Google Confidential and Proprietary More people are watching more video More viewers and more views 2009 2014 [ONLINE VIDEO VIEWERS] +19% 29m 36m [ONLINE VIDEO VIEWS] 2009 2014 +300% 4bn 12bn Source: UK, ComScore Aug 2009 and Nov 2013
- 16. Google Confidential and Proprietary 17 More people are watching more video Not just among young audiences 6-14 years 15-24 years 25-34 years 35-44 years 45-54 years 55+ years Source: comScore MediaMetrix, Desktop and Mobile, UK, January 2015 49% Female 51% Male
- 17. Google Confidential and Proprietary 18Source: comScore MediaMetrix, Desktop and Mobile, UK, January 2014 January 2015