Anti Jaywalking

8/2/2019 Anti Jaywalking

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ANTI- JAYWALKING


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ANTI JAYWALKING

JAYWALKING

Jaywalking is an term commonly used to refer to

illegal or reckless pedestrian crossing of a roadway.


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What the act says

The statistics presented by the TrafficManagement Centre (TMC) are to be believed,

over 30,000 jaywalkers gallivant on city roadsevery single hour of the day.

According to the Act, the minimum fine for

jaywalking is Rs 100, but in the last five years, thetraffic police have not stopped even a single

jaywalker on the streets or fined anyone.


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From the Law book 40-6-90.

(a) A pedestrian shall obey the instructions of anyofficial traffic-control device specifically

applicable to him, unless otherwise directed by a police

officer. (b) Pedestrians shall be subject to traffic and

pedestrian control signals as provided in Code

Sections 40-6-21 and 40-6-22.

(c) At all other places, pedestrians shall be accordedthe privileges and shall be subject to

the restrictions stated in this chapter.


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40-6-91

(a)No pedestrian shall suddenly leave a curb

or other place of safety and walk or run into

the path of a vehicle which is so close that it is

impractical to yield.


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40-6-92. Crossing roadway elsewhere than at crosswalk

(a) Every pedestrian crossing a roadway at any point otherthan within a marked

crosswalk or within an unmarked crosswalk at anintersection shall yield the right of way to

all vehicles upon the roadway unless he has already, andunder safe conditions, entered the

roadway. (b) Any pedestrian crossing a roadway at a point where a

pedestrian tunnel or overhead

pedestrian crossing has been provided shall yield the rightof way to all vehicles upon the

roadway if he uses the roadway instead of such tunnel orcrossing.

(c) Between adjacent intersections at which traffic-control


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Consumer Insights

Low awareness among pedestrians is to blame,

Joint Commissioner of Police (Traffic) Vijay

Kamble says. Moreover, in our city, many are

unaware of what jaywalking actually comprises.Jaywalking is a very dangerous traffic offence,

It is especially so on the streets of a city like

Mumbai as a jaywalker might get involved in anaccident, leading to his death or severe injury at

the least, he said.


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ArticleMonday, January 24, 2011

Jaywalkers rule the roads

MUMBAI:

Almost every Mumbaikar is guilty of jaywalking, but the

offence was not reflected in the Road Safety Fortnightcampaign conducted by the traffic police.

During the 15 days of the initiative, which concluded

recently, the traffic police hauled up more than 88,000motorists for offences that ranged from drunk driving to

speeding.

But no pedestrian was pulled up for jaywalking or asked

to pay the mandatory Rs 100 fine.


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The Mumbai traffic police force is about 3,200strong.

To conduct a drive against jaywalkers, we needthe assistance of the local police, but they areusually tied up in band-o-bast duties," said a

senior traffic police official. Limited manpower and cannot allocate a

separate team to monitor jaywalkers.

" Most citizens do not realize that jaywalking is an

offence, said officials. "We have to face the wrathof citizens when we pull them up for jaywalking.They even shout at us," he said


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Our Campaign


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Campaign

To be organized by Mumbai police in

association with city NGOs

Yum v/s Pandu Pandu-sena

Anti- Jaywalk week Red Carpet


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Yum vs Pandu

Pandu-its a jovial term used in day to day life

by citizens referring to a traffic constable.

Pandu is going to be the official mascot for our

drive

His partner in the noble cause would be yum.

ie.yamraj

Pandu vs yum would be spread over print

outdoor and BTL activities.


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Pandu-sena

A chain of volunteers standing on the divider

making a human barricade.

This would be done at spots were jay-walking

is most prominent.

E.g. all roads leading to major junctions

churchgate, Borivli, Andheri, dadar, bandra

Also along major linking roads.


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Pandu v/s Yamu


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Anti-jaywalking week

Duration-2 weeks

Print partner-Mumbai-Mirror

Extensive drive carried out supporting anti jay-walking by mumbai police.

Although no fine would be collected from

offenders

Offenders would b asked to pledge agianst jay-

walking.


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Social media

The drive to be promoted through the official

facebook page

Activities promoted virally on the page

Regular updates

#Pandu-Sena the twitter hash-tag for

trending

Best tweets to be carried on to the print ads


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White Carpet

Roping in celebrities to launch the white

carpet drive

The zebra crossings would be covered with

white carpet and touched up accordingly

This would be done to give the crossings a red

carpet feel

Celebrities urging citizens to use this red

carpet regularly


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Creatives


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THANK YOU

Anti Jaywalking

Documents

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