Anthony Bonomi, Amber Heeg, Elizabeth Newton, Bianca Robinson & Marzi Shabani.
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Transcript of Anthony Bonomi, Amber Heeg, Elizabeth Newton, Bianca Robinson & Marzi Shabani.
SOCIAL NETWORKINGAnthony Bonomi, Amber Heeg,
Elizabeth Newton, Bianca Robinson & Marzi Shabani
Social NetworkingSocial Network
A website where one connects with those sharing personal or professional interests, place of origin, education at a particular school, etcetera
Any website designed to allow multiple users
to publish content themselves
Social NetworkingContent
Sites typically allow users to create a profile describing themselves and to exchange public or private messages
Content may be on any subject and may be for consumption by (potential) friends, mates, clients, customers, employers, or employees
Content may include text, images, video or any other media
Social NetworkingThe Beginning
Began as a generalized community to bring people together in order for them to interact with one another through chat rooms
Users were able to share personal information through their personal webpages that they created.
“User profiles” came about in the 1990’s 2002 Friendster became the start of the new
trend of social networking. A year later Myspace and LinkedIn came about, followed by Yelp and Facebook, which is now the largest social network site in the world, in 2004, and lastly Twitter in 2006.
Social NetworkingPopular Sites
Facebook: 500 million users. It is the largest social network. Users can “friend,” become a “fan” of, or “like” different profiles. Allows individuals and businesses to create pages with user-driven content. Text, pictures, video, messages are all part of the user interface.
Social NetworkingPopular Sites
Twitter: Allows for short “tweets” of 140 characters or less. Users can “follow” friends, businesses, and even celebrities.
Foursquare: Allows users to check-in to different locations. Allows friends to view where you are at. Allows businesses to post deals. This is a newer network and its business applications are just beginning to be tapped.
Social Networking
Popular Sites Yelp: Allows users to rate local and
national businesses. Users can also search and find businesses by city, type, and rankings. The reviews of restaurants and shops are helpful and show up near the top in most searches, including google and yahoo.
Social NetworkingBusinesses & Social
Networking : A match made in heaven
Businesses are just beginning to realize the value of social networks for reaching new and returning customers
Businesses must stay on top of new social networking trends and technologies to stay current and competitive
Social NetworkingBusiness strategies
Goals:
Create a cost effective and intriguing advertisement
Increase their profitability
Increase the number of their ads followers/fans
Capitalize on marketing opportunities
Social Networking
How to Gain Prominence Create a presence for their company on
the website Build relationships with potential new
clients or customers Helps build credibility and trust in the
eyes of their customers Target users who show interests relating
to the company’s products or services More than 500 million users on Facebook
= 500 million potential customers
Social NetworkingWays to Improve Sales
Customer can rate and leave feedback for each company—companies can adjust their approach based on these reviews
Ability to track how company is performing
Can target ideal consumers
Update profile, fan pages and advertisements regularly
Offer exclusive promotions and deals to followers/users
Social NetworkingMarketing Opportunities
Cost-effective ad campaigns Ability to reach friends of current
customers Ability to send instant updates Reach out to financial professionals and
high net worth investors MySpace and Facebook make up 72% of
the online advertising market Generate word-of-mouse hype
Social Networking
Invasion of User Privacy Information is stored and kept in cookies for
an infinite amount of time
Pictures and information posted by users are released to businesses
Advertisers use the information provided to profile potential customers
GPS-related data
Social Networking
No Spam and Malware Prevention Access to the computer system without the
owner's informed consent
In 2009, 50% of companies advertising on sites received spam through a social networking site, and 36%were hit by malware.
Growing population of users decreases the effectiveness of spam filters
Social Networking
Security Risks
Which social networking website do you think poses the most significant security risks?
Success Maximizing for business use include using
all available resources Coca-Cola and Chargers Facebook over all best interaction with
consumers Using multiple sites is key due to many
consumers not using every site Cost effective in its own way but is time
consuming
Social Networking
Conclusion
Social networks and businesses are a mutually beneficial relationship
As the technology makes the world smaller and information becomes faster and more accessible it will be important for businesses to evolve with it or be left behind
Social NetworkingSomething to Consider…
The way we connect to each other and the world is changing. Social networks are now part of our daily lives. The way businesses do business and connect to customers is changing too. Where will the future lead?
What will the world be like in 2020?