Amat Activity Report2015

Who are we?

• We are a real estate family company• Founded in 1948 by Joan Amat• Since 1952 Directed by Concepció Amigó widow Amat• Since 1990 directet by Imma and Joana Amat• In 2010 the third generation is incorporated: Guifré and Mar-

tina Homedes Amat and Nadia Massagué Amat

We offer a professional and competent service Having a high-level professional team is one of our goals.

We are enthusiastic about or job We transmit this passion to people who work with us.

We innovate We seek imaginative solutions to solve new challenges, con-stantly incorporating new technologies for making easy and efficient our services and, especially, for achieving an excel-lent quality.

We seek personalization We have a team of lawyers, economists and real estate agents, all of them prepared to meet and anticipate our cos-tumers’ needs.

Committed to quality So we were the first company to achieve ISO standards, al-ways renewed with any NON CONFORMITY.

We are actualized We are members of professional associations related to our business areas and we work in collaboration with the best professionals.

We have grown but we continue being a consistent, a close and a committed team.

What do we want to be?

A real estate company of excellence

Vision We want to be recognized by customers and society as a di-fferent company. Our business should not only be a good one but the best one.

Mission Our mission is advice and manage the assets of our custo-mers within a framework of absolute professionalism and ho-nesty, using innovation and technology to provide the best service with a high degree of personalization.

Values• Business ethics• Consistency, transparency, confidentiality• Long-term vision• Consistency, quality and perseverance• Knowledge, training and innovation• Reconciliation policies and commitment to society

Experience, innovation amb commitment to customers.

ACTIVITY REPORT 2015 - Amat.3

0 €2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

1.000.000 €

2.000.000 €

3.000.000 €

4.000.000 €

4Amat. - ACTIVITY REPORT 2015

Business areas

Where are we?

• Central Office in Sant Just Desvern, 1000 sqm• Central Office in Sant Just Desvern, 1000 sqm• Offices in Sant Cugat del Valles:

Valldoreix and city center, 325 sqm• Barcelona Office: 250 sqm• Office in Sofia (Bulgaria)

Our customers are from around the world. We are local experts with international projection.

Investments

• New web amatImmo.cat• Big Data• Recovery of the tri-annual plan for the renewal of the

computer elements• Sant Just office renewal due to the incorporation of 7

employees more in Patrimonial• Attendance at international conferences

In order to provide a professional and high quality service is a must to invest in creative, technological and social innovation.

?

Patrimonial• Business management of the

community of properties • Rental management and

wealth administration • Key Account Management• Estate Consulting

Business volumeIn 2015 Amat has invoiced 3.762.995 €

Commercial• Marketing Promotions of new

developments • Marketing of Sale and Rent

properties• Amat Luxury Real Estate

Consulting• Investment advisory• Planning advisory• Tax advisory• Legal advice

We grow in services, we grow in professionalism.

It has to take into consideration that during 2015 we have had a few new constructions marketed since bank’s real estate proper-ties had finished and had not yet begun private developers.A relevance fact is that for the first time since 2007 we finished the year with a significant volume of operations already generated. In this 2015 it has begun selling fairly new constructions that will be reflected in the incomes of 2016-17.

5 ACTIVITY REPORT 2015 - Amat.

We are a team that combines knowledge and experience with entrepreneurship and innovation.

Staff

In the 4th quarter we increased our staff in 7 people reaching 70 employees as a result of winning a contest in order to manage a large number of properties of Servihabitat.

In 2015, we had a growth of 8 employees

Structure Process automation enables us to update instantly receipts and payments from customersIn this 2015 we have launched a new audit of accounts plan.

The proportion increasesA lot in favor of foreigners

when we speak of commercial department

94%Native

73%Women

77%Employees

for direct customer

service

6%Foreigners

27%Men

23%Administration

employeesSeniority10% > 15 years14% 15 - 10 years17% 10 - 5 years59% < 5 years

47%University graduates

Trainning

Todos los departamentos han seguido un programa de formación internay periodicidad mensual, relacionado con sus respectivas áreas.

Además se ha organizado:• Conference of the professor of Esade, Mr. Angel Castiñeira

Title: Leadership, importance of team and followers• Urban Leasings- Course taught at the College of Administrators• Horizontal Property Regime course - taught at the College of Administrators• Seminar New ISO 9001: 2015• Session on Money Laundering Prevention Regulations• Session on Criminal Liability Company• Conference EADA professor, Mr. Franc Ponti

Title: Creativity in liquids times.• Internal training to all departments given by the department heads

and managers

Security, transparency and immediacy.

DATA 2015 INTERNAL SERVICES AND ACCOUNTING

Calls 204.506

Records counted 470.100

Receipts managed 149.430

Invoices paid 33.862

Quality

The quality of service is a fundamental value for Amat, so from the beginning we are partners,

participate and / or are members of different groups in the sector:

We are collegiate property administrators since 1954

We are collegiate Real Estate Agents since 1982

We are collegiate lawyers since 1973

We were the 1st company in our sector to obtain the ISO 2000 certification

We are collegiate Economists of Barcelona since 2014

We are a ResponCat company since 2015

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DATA 2015

We must take action to raising communities’ awareness about having a good government and some stability in the meeting boards.

Generalization of the book - memory exercise. Has been tested in 2015.Protocol for hosting the President

. Amat has a € 2M insurance guarantee for its customers.

Quality is the guarantee of our objective, the recommendation.

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Global vision of the Community. It is an equity unit to becare from the economic, legal and maintenance point of view as well as its taxation in order to do not lose value and, if pos-sible, improve it.

Mission To work with the board for good community gover-nance .

SERVICE CARACHTERISTICS:

• Personal Manager

• Budgetary control, accounting daily. We work in real-time, paperless, with comprehensive controls that result in zero errors .

• Legal and tax advice

• Constant communication with the board

• Call center for timeslots in which our offices are closed, in weekends, holidays, nights, ...

• Online Management: Fully interactive for presidents, com-munity members and suppliers, to settle bills, overture and tracker ...

• Digital virtual files: Books records, bills, policies, ... All online documents

BUSINESS AREA: PatrimonialManagement of community owners

NEWS IN 2016• We must take action to raising communities’ awareness about having a good government and some stability in the meeting

boards.• Generalization of the book - memory exercise. Has been tested in 2015.• Protocol for hosting the President

DATA 2015

Departments managed 13.001

Import receipts issued 9.168.316 €

Default ratio 4.98%

Open incidencesPending resolution on 31 diciembre

3.10819%

Incidences resolved by call Center 133

2006

4,78%

7,21%

5,02%

6,13%5,33% 5,95%

8,87%

7,02%

3,78%

4,98%

2005 2007 2009 20122008 20132010 20142011 2015

Default evolution in communities Type of issues

8%

4%

3%1%

78%

Repairs 2428Meeting boards 253Call center 133Manteinance 100Miscellaneous 80Inspections 36Claims 35Rehabilitations 14Judicial actions 12Digital dividend 7

ACTIVITY REPORT 2015 - Amat.

5,41%

OWNERS LIST AND COEFFICIENTS

PRESIDENT

COMMUNITY

COMMUNITY

DIGITALFILES

ONLINE ADMINISTRATION

INVOICES CONTROL

SUPPLIERS

ACTUAL AND HISTORICAL

BUDGETS

ACTUAL AND HISTORICAL

BUDGETS SUBMITTED

INVOICE APPROVAL CONTROL

PERSONAL PAYMENT

RECEIPTS PAID

RECEIPTS AND DEFAULT

CONTROL

PERSONAL CLAIMED RECEIPTS

PAYMENT DOCUMENTS

CLAIMED

BUDGET AND DONE CONTROL

DOCUMENTOSDE PAGO

STATEMENTS OF ACCOUNTS

INSURANCES

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Visión Completely business oriented. The tenant is the cus-tomer of our customer owner. The only way to manage prop-erly an heritage is customer’s loyalty and a long-term vision,trying to maintain profitability as a main goal.

Mission Maintain and improve our client’s assets.

SERVICE CARACHTERISTICS:

• Customization: Each administrator cares about his/her cli-ent’s heritage taking a global and close view and continued of the real estate they are in charge of.

• Online Administration: Owner, tenant and suppliers can manage online their information

• Digital virtual files: Contracts, invoices, settlements, deeds ... Our documentary records available for our costumers.

BUSINESS AREA: PatrimonialRentals and Estate management

NEWS IN 2016• Memory of the annual activity of each heritage• Questionnaire of visited buildings

DATA 2015

Departments managed 7.304

Signed rental contracts 487

Managed incidents 2.903

Default ratio 2,27%

Entrust us your heritage because of security, transparency and immediacy.

Amat. - ACTIVITY REPORT 2015

TENANT LIST

PRESIDENT

CONTRACT

COMMUNITY

DIGITALFILES

ONLINE ADMINISTRATION

INVOICE CONTROL

SUPPLIERS

INVOICES ISSUED RECEIPTS INVOICES

SUBMITTED

INVOICES CONTROL INSURANCE PAID

INVOICES CONFORMED INVOICES

INTERACTIVE INCIDENCES

PENDING INVOICES

VAT DIARY PAYMENT DOCUMENTS

TAX LIQUIDATION

INSURANCES

2007 Legal

1,29%

56%

2009 Renewals and annexes

2,16%

94%

2012

3,01%

2008 Rehabilitations

1,55%

67%

2013

2,09%

2010 Waivers

2,28%

92%

2014

2,76%

2011 Repairs

2,35%

95%

2015

2,27%

Default ratio evolution Incidences closed efficiently

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Key Accounts

Business Line opened in 2012, under the philosophy of an adapted service of the patrimonial departmentto meet the needs of those key accounts.

Scope of service: Catalonia and the Balearic Islands.

SERVICE CARACHTERISTICS:• Fully independent teams for each client, adapting to any kind

of computer platform and possibility to integrate ours.• Specific maintenance services.• Total Collaboration with internal customer services.• Adaptability to customer requirements, with initial specific

plans to hone the situation of each property.• Monthly or quarterly specific reports: Occupation, default,

rotation, etc.• Liquidator if it is needed.

Patrimonial consultancy• Audit service for customers whom manage their personal

assets• Analysis and improvement of procedures• Analysis and comparison of all kinds of ratios to improve

management efficiency• Complete legal advice

BUSINESS AREA: PatrimonialKey accountsPatrimonial consultancy

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Principles:

• Knowledge of real estate market and the fields we work in

• Knowledge of demand segmented by economic possibili-ties, features, ...

• Be aware that real estate operations influence family lives, so our mission is to advise, support and secure operations. We want to make things easy and rewarding for both par-ties involved.

• Having a very professional sales team, committed to cus-tomers and with the company. A commercial team stimu-lated in order to help not pushing it.

SERVICE CHARACTERISTICS:• Accompaniment throughout the commercial process• Information transparency from the outset• Rigorous data and the property legal status• High specialization in new construction and advising pro-

moters and investment funds

BUSINESS AREA: CommercialWe buy and rent: residential, industrial, new construction, second hand

NEW IN 2016

• Mª Jesús Cebrián, new Commercial Chief of Amat Group

• Practical application of Big Data: Detailed market knowledge; better and optimal management of more than 2,000 monthly contacts

• Estudy of procedures for new construction sales. After 8 years we started new developments.

• Highly specialized in the Chinese market

• Impulse of LUXURY AMAT Barcelona Real Estate department

· Procedures designed to accompany the customer in joining their environment, in order to facilitate integration. We have a broad portfolio of services, from accompany for schooling, insurance, sports clubs, museums, etc.

· Internationalization of the company. We belong to the most exclusive international network (Luxury Real Estate, Prestige MLS, Mayfair International Realty, FIABCI and European Real Estate Network) and established close relations with all continents.

· Independent telephone for Luxury Real Estate

· Exclusive videos for the ‘High Standard’ international market

Whether it is as a bidder or a petitioner, we will listen, inform and give guarantees. We will work for you throughout the marketing process.

DATA 2015

Sales volume managed 60.119.521 €

Rental volume managed 439.101 €

1st demand calls 8.671

Emails managed 21.230

Office visit 1.223

Product Visits 7.015

We seek professionals with a long-term vision, we do not understand the figure of freelance in our philosophy, we want professional and experienced commercials, who know how to listen and understand customers

and with sufficient flexibility to adapt to the continuous changes in the sector. We can serve our customers in Catalan, Spanish, French, English, German, Russian, Swedish and Italian.

COMMERCIAL TEAM

Commercial team distribution

21 commercials

25% >10 years

58% University education

30% >40 years

3 responsables

16% 3-5 years

43% <3 years24% <30 years

Commercial team seniority Preparación equipo comercial Commercial team age

16% 5-10 years 42% Secundary education

46% 30-40 years

2 lawyers

Amat. - ACTIVITY REPORT 2015

MARKETING

• Market analysis and semi-annual edition of the Market Report

• Selecting Properties and monthly edition of the Magazine Properties

• Advertising in the media properties La Vanguardia -The Tower of Barcelona - Tot Sant Cugat - Official Schedule of Conde Godo Tennis and Sailing

Tournament• News in local and international media about our market analysis and properties: La Vanguardia - Expansión - The Times - Forbes - The Wall Street Journal - The Telegraph

• Advertising in local real estate websites: Zoopla, Fotocasa, Idealista

• Advertising in international real estate websites: Lux RE, Presitige, Mayfair, EREN, Kyero

• Continued actions in social networks

• Active in various international networks

• Assistance to local and international fairs and conventionsLuxury Real Estate Congress in Venice. January 2015LPS Fair Beijing. April 2015Real Estate day of IESE in MadridCongress Luxury Real Estate in Seattle. October 2015BMP. October 2015EREN meeting Lugano. November 2015LPS Fair Shanghai. December 2015

• We recommend you viewing our videos on Youtube youtube.com/user/amatimmobiliaris

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2015.03.20 EXPANSIÓN – CASAS & ESTILO DE VIDA AMATLUXURY 15177

2015.02.17 THE WALL STREET JOURNAL – HOUSE OF DE DAY AMATLUXURY 18430

2015.03.16 IDEALISTA – HOME PAGE AMATLUXURY 15807

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BUSINESS AREA: Consultancy

Investment

Buildings. The market has been highly speculative in 2015 with little patrimonial vision and very focused on the short term. The price has risen 25% : the same building can be reached by three or four different ways. Demand is very focused, if not exclusively focused on the city of Barcelona. Much concern among investors by the policies of Barcelona City Council.

Land. This year 2015 has been the year of demand revivalOperations have been made not only in Barcelona, but also in the first ring. Obviously with very controlled impact pricesA very important difference with 2014: Demand has not been made only by foreign funds, but also promoters of the city. We have seen some historical promoters revival.

Urbanism

We have started to implement a couple of urban transfor-mations, something that had not happened since 2007. It is a good sign of improvement and sector’s awakening.

We offer:

• Studies and projections of future profitability

• Building rehabilitation

• Assets analysis

• Assets management

• Property Marketing

• Taxation Studies

Security, confidentiality, information.

Taxes

Finally the communities of goods are not affected bytax reform, once said by the General Taxes Direction in var-ious binding consultations, not being so in the case of civil societies with commercial object.

This year the usual movement that has been place in recent years of crisis is still on, in relation to the municipal capital gains and at the moment of goods transmission that have a lower market value than shown in the last transmission. Has actually increased the value ofland?

As usual we have done rents, heritage tax and seen different requirements.

• We have handled many models 303,390,111,190,347, 184,210, 216,100,714,200,600, etc.

• There have been several studies looking at different scenar-ios in deciding the sale of a property due tax reform that entered into force in 2015 and which have been removed and the conversion factor is provided a different system for the coefficients of abating.

• Continuing the belief by many non-resident tax on

• Spain that should not be taxed by having a building (Rented or not) located in Spanish territory. Should continue to ped-agogy in this regard.

Legal

• Inheritances and all the diversity of issues that the real estate environment comprises

• Preparation of new construction deeds, segregations, groupings , registry rectifications, etc.

Information, security and confidence.

Amat. - ACTIVITY REPORT 2015

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Branding, events and Amat conferences

New Amat Immobiliaris Web responsive

Blogs1 to 2 posts weekly with own content or related to industry sector: Opinion, Interviews, Curiosites, etc.

Videos· 1 weekly video: Property, Environment, Enterprise, testimonies and interviews.· Interviews with Toni Casamor - Architect. Antonio González of Arquimia. Lluis Vendrell Union Switzerland. Josep M Valleys Diari Sant

Cugat. Joan Margarit - Poet. Eduard Márquez - Writer. Carles Ferrater - Architect. Nani Marquina - President of FAD.· Videos of Barcelona, Sant Cugat, Sant just and Amat offices· Videos on the shopping experience Amat

Social Media Networking (Facebook, TW and In)The most successful contents are the opinions of the sector, company events and encounters with customers.

IntranetAn effort has been made in order to get more internal but it is still difficult

Publications· Annual memory· Market semiannual Report· Promotions Marketed· Sold and rented properties catalog

Events for clients· 3 LPH talks on changes in Sant Just, Sant Cugat and Barcelona· Act in Gallery Quatre for customers

Visit of a group of Russian managers in Sant just offices

Dinners of Real Estate Environment· Garcia Montalvo. Professor of Economy in UPF · Joan Iglesias. Commissioned by the Catalan Public Finance· Jaume Guardiola. Banc Sabadell CEO· Santi Vila. Minister for Territory and Sustainability· Albert Cortina, about human or post-human· Agustí de Uribe, about communication and negotiation

Marketing

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Marketing

Sociedad and Amat, we are news

Awards and Honours· Factor Humà. June 2015· Best Web Design 2015 www.amatluxury.com. October 2015· Presentation of the book “50 Women of the 1st half of the 20th Century”

in Sant Just where Concepció Amigó, founder Amat, appears.

Immaculada and Joana Amat talks · Presentation at the Sant Cugat’ Tribuna dinner· Presentation at EAE about nowadays companies· Participation at the roundtable of the Faro Sant Sebastiàn· Presentation at Humà Factor’s dinner in Escola Industrial· Participation at the roundtable of Cult hunting Day in Santa Monica Arts Center· Participation in the round table Women Business Day in Vilanova· Participation in the round table Woman 360 Day· Roundtable on RSC in BMP· Participation in the Catalunya Futura Conference driven by the Territory and Knowledge Platform,

Innovation· Participation in World Conference organized by ESADE Sant Benet

Participation in programs· Joana in the work session of the Corporate Social Stewardship· Imma enters in the Board of the Family Business Association· Mentoring Program Barcelona Activa, and mentoring IWEC· School Program and Business FemCAT· Guifré Homedes enters in the Board of FIABCI Spain

Media interviews· Participation of Imma Amat and Guifré Homedes in Illa Robinson and the newspaper

El Punt in different editions · In the newspaper La Vanguardia in an article by Jordi Goula· Interview with Guifre Homedes on Illa del Mar in the newspaper La Vanguardia· Interview about values in Cadena Ser· Interview about freelance, Cadena Ser· Interview on granting Factor Humà prize in TV3· Interview in the program Terrícoles in TVB about Factor Humà prize · Interview about market 2nd semester in Cadena Ser· Mentions about developments in the real estate market,

The Times and Forbes· Mentions Properties, WSJ and The Telegraph.· Interview with Guifré Homedes in OPPToday

Media articles published· Diari Sant Cugat, 3· Tot Sant Cugat, 3· Vanguardia · 5 per day· Affilia Magazine· Meeting Point Magazine· Api’s College Magazine· Regular Articles in Diari Sant Cugat· Free comment about the company in Via Empresa at the end of the year

Sponsorship dinner by ESADE ESTATE CLUB

Sponsorship of book presentations in Sant Cugat· Xavier Sala Martin “It’s the time to say goodbye” · Josep M Valles “Polítics at the menu”· Albert Cortina “Humans i posthumans”· Victor Alexandre “The jowel of being Catalans”· Jordi Robirosa “Apostoflant”

Amat. - ACTIVITY REPORT 2015

Barcelona. Balmes, 345 · Sant Cugat del Vallès. Rambla Can Mora, 10 · Valldoreix. Plaça Can Cadena, 2 · Sant Just Desvern. Bonavista, 63-65

www.amatimmo.cat · 934 803 400 · info@amatimmo.cat

Members of Quality service

Local experts with international projection