Annexure I Asian Institute of Management and Scienceaimtguwahati.com/DATA/MG/lpbba5.pdf ·...

Semester: V Course: BBA FACULTY SHAIBAL ROY

Date Day Class Days College Events/Holidays Topic Sub Topic

01-Aug-16 Mon Class 1 Introduction Introduction

02-Aug-16 Tue Class 2 Introduction Introduction

03-Aug-16 Wed Class 3 Introduction Introduction

04-Aug-16 Thu Class 4 Wage and Salary Admin. Wage & Salary Concept

05-Aug-16 Fri Class 5 Factors effecting wages &Salary

06-Aug-16 Sat Class 6 Components of wages & Salary

07-Aug-16 Sun

08-Aug-16 Mon Class 7 Revision

09-Aug-16 Tue Class 8 Disciplinary Matters Disciplinary Matters

10-Aug-16 Wed Class 9 Voluntary Retirement

11-Aug-16 Thu Class 10 Retrenchment

12-Aug-16 Fri Class 11 SEMINAR/PRESENTATION BY STUDENTS Compusory discharge

13-Aug-16 Sat Class 12 Revision

14-Aug-16 Sun

15-Aug-16 Mon INDEPENDENCE DAY

16-Aug-16 Tue Class 13 Industrial Relation Meaning & Scope

17-Aug-16 Wed Class 14 Importance

18-Aug-16 Thu Class 15 Major Participants

19-Aug-16 Fri Class 16 Role of state

20-Aug-16 Sat Class 17 ASSIGNMENT 1 Role of state

21-Aug-16 Sun

1 outdoor event every week is a mandate for the Mass Communication Department.

All events and activities are to be reported to PR personnel for uploading in the Facebook page

The various clubs under Mass Communication Department such as PR Club, Event Management

1 compulsory National Level Seminar for every department

10 Guest Lectures in each semester per department

2 Performance Report of students (consolidated) to be shared with parents through Speed Post

90 classes are to be are to be conducted in a semester per subject.

All departments should publish one “Department Journal” with ISBN No.

2 Presentation each semester and 2 for annual pattern

1 Social Activity for each batch semester pattern

1 Industrial Visit for per semester, the report of the visit are to be prepared and submitted by the

1 Parent Teacher Meeting (PTM) semester-wise.

1 Counselling of Students (as required) for each semester and annual pattern.

2 Unit Test (Sessional Exams) for each semester and 3 for annual pattern is a necessity.

1 Terminal Exam (Semester Exam)

2 Assignments by students per semester and 3 for annual pattern

1 workshop for each semester and 2 for annual pattern

2 Case Studies for each semester and 2 for annual pattern

Annexure I

Asian Institute of Management and ScienceACADEMIC CALENDER, July--- December 2016

University: GU

Mandates to be followed

Subject: Industrial Relation

22-Aug-16 Mon Class 18 Characteristics of IR

23-Aug-16 Tue Class 19 System in India

24-Aug-16 Wed Class 20 Trade Union Movement in India

25-Aug-16 Thu Class 21 SESSIONAL EXAM 1 Growth of Trade Union

26-Aug-16 Fri Class 22 Problems of Trade Union

27-Aug-16 Sat Class 23 Recent trend

28-Aug-16 Sun

29-Aug-16 Mon Class 24 Recent trend

30-Aug-16 Tue Class 25 Future of Trade Unionism in India

31-Aug-16 Wed Class 26 Trade Unions in India Concept

01-Sep-16 Thu Class 27 Objectives

02-Sep-16 Fri Class 28 Structure

03-Sep-16 Sat Class 29 Functions

04-Sep-16 Sun

05-Sep-16 Mon Class 30 Trade Union Act 1926

06-Sep-16 Tue Class 31 Major Problems and Issues

07-Sep-16 Wed Class 32 Major Problems and Issues

08-Sep-16 Thu Class 33 Employers Organization in India

09-Sep-16 Fri Class 34 SEMINAR/WORKSHOP BY

GUEST Employers Organization in India

10-Sep-16 Sat Class 35 Revision

11-Sep-16 Sun

12-Sep-16 Mon ID UL ZUHA

13-Sep-16 Tue Class 36 Workers Participation. Workers Participation in Management

14-Sep-16 Wed Class 37 Meaning

15-Sep-16 Thu Class 37 Objectives of WPM

16-Sep-16 Fri Class 39 Factors Influencing WPM

17-Sep-16 Sat Class 40 First Performance Report/PTM WPM in India

18-Sep-16 Sun

19-Sep-16 Mon Class 41 WPM in India

20-Sep-16 Tue Class 42 Industrial Disputes Industrial Dispute Concept

21-Sep-16 Wed Class 43 Nature

22-Sep-16 Thu Class 44 Causes

23-Sep-16 Fri Class 45 ASSIGNMENT 2 Machinery for investigations

24-Sep-16 Sat Class 46 Machinery for investigations

25-Sep-16 Sun

26-Sep-16 Mon Class 47 Revision

27-Sep-16 Tue Class 48 Revision

28-Sep-16 Wed Class 49 Prevention and Settlement

29-Sep-16 Thu Class 50 Prevention and Settlement

30-Sep-16 Fri Class 51 Prevention and Settlement

01-Oct-16 Sat Class 52 Industrial Dispute Act

02-Oct-16 Sun

03-Oct-16 Mon Class 53 Industrial Dispute Act

04-Oct-16 Tue Class 54 Objectives

05-Oct-16 Wed Class 55 Provisions

06-Oct-16 Thu Class 56 Machinery for settlement

07-Oct-16 Fri Class 57 Tribunal

08-Oct-16 Sat Class 58 Adjudication

09-Oct-16 Sun

10-Oct-16 Mon DUSSEHRA

11-Oct-16 Tue

12-Oct-16 Wed MUHARRAM

13-Oct-16 Thu Class 59 Arbitration

14-Oct-16 Fri Class 60 Revision

15-Oct-16 Sat Class 61 Revision

16-Oct-16 Sun

17-Oct-16 Mon Class 62 Collective Bargaining Concept

18-Oct-16 Tue KATI BIHU Importance

19-Oct-16 Wed Class 63 Process of Collective Bargaining

20-Oct-16 Thu Class 64 Process of Collective Bargaining

21-Oct-16 Fri Class 65 Steps of Collective Bargaining

22-Oct-16 Sat Class 66 Conclusions

23-Oct-16 Sun

24-Oct-16 Mon Class 67 Revision

25-Oct-16 Tue Class 68 Revision

26-Oct-16 Wed Class 69 Wage & Salary Concept

27-Oct-16 Thurs Class 70 Voluntary Retirement

28-Oct-16 Fri Class 71 Social Activity 1 (Marks - 10) Retrenchment

29-Oct-16 Sat Class 72 Compulsory Discharge

30-Oct-16 Sun DEEPAWALI

31-Oct-16 Mon Class 73 Industrial Relation

01-Nov-16 Tue Class 74 Trade Union Movements

02-Nov-16 Wed Class 75 Trade Union In India

03-Nov-16 Thurs Class 76 Worket Participation in management

04-Nov-16 Fri Class 77 Industrial Dispute Act

05-Nov-16 Sat Class 78 Settlement of Industrial Dispute

06-Nov-16 Sun

07-Nov-16 Mon Class 79 Industrial Dispute Nature

08-Nov-16 Tue Class 80 Group Presentation Industrial Dispute Causes

09-Nov-16 Wed Class 81 Collective Bargaining

10-Nov-16 Thurs Class 82 Group Presentation Collective Bargaining

11-Nov-16 Fri Class 83 WPM in India

12-Nov-16 Sat Class 84 Group Presentation Voluntary Retirement

13-Nov-16 Sun

14-Nov-16 Mon GURU NANAK'S BIRTHDAY

15-Nov-16 Tue Class 85 Revision

16-Nov-16 Wed Class 86 Revision

17-Nov-16 Thurs Class 87 Revision

18-Nov-16 Fri Class 88 Revision

19-Nov-16 Sat Class 89 Revision

20-Nov-16 Sun

21-Nov-16 Mon Selection Test

22-Nov-16 Tue Selection Test

23-Nov-16 Wed Selection Test

24-Nov-16 Thurs Selection Test

SESSIONAL EXAM 2

25-Nov-16 Fri Selection Test

26-Nov-16 Sat Selection Test

27-Nov-16 Sun

28-Nov-16 Mon Class 90 Second Performance Report/ PTM

29-Nov-16 Tue Class 91

30-Nov-16 Wed

01-Dec-16 Thurs

02-Dec-16 Fri

03-Dec-16 Sat

04-Dec-16 Sun

05-Dec-16 Mon

Paper Name: Consumer Behaviour And Retailing( Paper: (paper:3.5)

Faculty Name: Dr. Bijay Nayak and Nabasmita Bordoloi

Date DayCollege

Events

Universi

ty

Events

Topic Sub Topic

04-Aug-16 Thu Class 1

Introduction to

consumer behaviour

Meaning and defination of Consumer

behaviour.

05-Aug-16 Fri Class 2 consumer decision making process

06-Aug-16 Sat Class 3 determinants influence on CBR

07-Aug-16 Sun

08-Aug-16 Mon Class 4 Models of consumer behaviour

09-Aug-16 Tue Class 5 Economic Model

10-Aug-16 Wed Class 6 Learning model

11-Aug-16 Thu Class 7 physcilogical Model

12-Aug-16 Fri Class 8 cognitive Model

13-Aug-16 Sat Class 9 promotion strategy

14-Aug-16 Sun


16-Aug-16 Tue Class 10 various types of promotional strategy

17-Aug-16 Wed Class 11 Market segmentation

18-Aug-16 Thu Class 12 Caiteria of selecting a market segmentation

19-Aug-16 Fri Class 13 Factors influence on market segmentation

20-Aug-16 Sat Class 14 Industrial Market.

21-Aug-16 Sun

22-Aug-16 Mon Class 15 consumer behaviour and MarketingConsumer and Marketing

23-Aug-16 Tue Class 16 Consumer involvement

24-Aug-16 Wed Class 17 purchase behaviour

25-Aug-16 Thu Class 18 purchase behaviour Model

26-Aug-16 Fri Class 19 Meaning of Strategic Marketing

27-Aug-16 Sat Class 20 role of marketing streatey

28-Aug-16 Sun

29-Aug-16 Mon Class 21 Role of promotional strategy on CBR

30-Aug-16 Tue Class 22 Role of Marketing strategic on CBR.31-Aug-16 Wed Class 23 Positioning strategy for existing product01-Sep-16 Thu Class 24 positioning strategy for New product02-Sep-16 Fri Class 25 Retailing Meaning and definition of Retailing

03-Sep-16 Sat Class 26 Types of Retailing

04-Sep-16 Sun

05-Sep-16 Mon Class 27 Economies Meaning of product Retailing

06-Sep-16 Tue

Unit Test-

I(20 marks) Class 28 Meaning of Service Retailing

07-Sep-16 Wed Class 29 unit Test 2

08-Sep-16 Thu Class 30 Distinguish between product & service Reatiling

09-Sep-16 Fri Class 31 Retailing Enviornment

10-Sep-16 Sat

Case Study-

1(10 marks) Class 32Legal Enviornment

11-Sep-16 Sun

12-Sep-16 Mon ID UL ZUHA ID UL ZUHA

13-Sep-16 Tue Class 33 Cost Concept Social Enviornment and Economic Enviornment

14-Sep-16 Wed Class 34 Technological issues

15-Sep-16 Thu Class 35 Retailing strategy

Lesson Plan, August 2016 -- December 2016

AIMT GU BBA Sem: 5th

Assignment-1(20 marks)

Seminar-

I/Presentati

16-Sep-16 Fri Class 36 SWOT Analysis

17-Sep-16 Sat

First

Performanc

e

Report/PTM

ance R Class 37

18-Sep-16 Sun ` `

19-Sep-16 Mon

Assignment

2 (20-

marks) Class 38

20-Sep-16 Tue Class 39 Retail store and layout location

21-Sep-16 Wed Class 40 Retail store and layout location

22-Sep-16 Thu Class 41 Site Evaluation and Selection23-Sep-16 Fri Class 42 Site Evaluation and Selection

24-Sep-16 Sat Class 43 Group Discussion

25-Sep-16 Sun

26-Sep-16 Mon Class 44

27-Sep-16 Tue Class 45 Store Design and Layout

28-Sep-16 Wed Class 46 Store Design and Layout

29-Sep-16 Thu Class 47 seminar

30-Sep-16 Fri Class 48 seminar

01-Oct-16 Sat Class 49

02-Oct-16 Sun

03-Oct-16 Mon Class 50

04-Oct-16 Tue Class 51 Unit Test 2

05-Oct-16 Wed Class 52

06-Oct-16 Thu Class 53

Meaning of Marchandise, Planning

Merchandise

07-Oct-16 Fri Class 54 Merchandise budget


09-Oct-16 Sun

10-Oct-16 Mon DUSSEHRA DUSSEHRA

11-Oct-16 Tue

12-Oct-16 Wed MUHARRAM MUHARRAM

13-Oct-16 Thu Class 56

14-Oct-16 Fri Class 57


16-Oct-16 Sun


18-Oct-16 Tue KATI BIHU KATI BIHU


20-Oct-16 Thu Class 61 Methods of determing inventory Evaluation

21-Oct-16 Fri Class 62 Methods of determing Inventory evaluation

22-Oct-16 Sat

Workshop

(10 marks) Class 63

23-Oct-16 Sun


25-Oct-16 Tue Class 65 Merchandise pricing


27-Oct-16 Thu Class 67 Phycological pricing

28-Oct-16 Fri

Social

Activity 1

(Marks - 10) Class 68oligopoly

Mark up and Markdown strategy

Seminar-

II/Presentati

Unit Test-

II(20 marks)

29-Oct-16 Sat

Social

Activity 1

(10 Marks) Class 69



01-Nov-16 Tue Class 71 distinction between mark up and down strategy

02-Nov-16 Wed

Case Study-

II(10 marks) Class 72

03-Nov-16 Thu Class 73 Meanig and process of communication

04-Nov-16 Fri Class 74

05-Nov-16 Sat Class 75

06-Nov-16 Sun

07-Nov-16 Mon Class 76

08-Nov-16 Tue

Group

Presentatio

n Class 77 Communication with retail customers

09-Nov-16 Wed Class 78

10-Nov-16 ThuGroup

Presentatio Class 79 Unit Test

11-Nov-16 Fri Class 80 Communication with retail customers

12-Nov-16 SatGroup

Presentatio Class 81

13-Nov-16 Sun

14-Nov-16 Mon GURU NANAK'S BIRTHDAY GURU NANAK'S BIRTHDAY

15-Nov-16 Tue Class 82 Retail database Meaning and cocept

16-Nov-16 Wed Class 83

17-Nov-16 Thu Class 84 Advatages of Retail data base

18-Nov-16 Fri Class 85 discussion on various topics on CBR.

19-Nov-16 Sat Class 86

20-Nov-16 Sun21-Nov-16 Mon

22-Nov-16 Tue

23-Nov-16 Wed

24-Nov-16 Thu

25-Nov-16 Fri

26-Nov-16 Sat Selection Selection Test27-Nov-16 Sun

28-Nov-16 MonSecond Performance Report/ PTM29-Nov-16 Tue

30-Nov-16 Wed

01-Dec-16 Thu

02-Dec-16 Fri

03-Dec-16 Sat

04-Dec-16 Sun

05-Dec-16 Mon

06-Dec-16 Tue

07-Dec-16 Wed

08-Dec-16 Thu

09-Dec-16 Fri

10-Dec-16 Sat

11-Dec-16 Sun

12-Dec-16 Mon

13-Dec-16 Tue

14-Dec-16 Wed

15-Dec-16 Thu

Selection

Test(80

marks)

Selection Test Selection Test

16-Dec-16 Fri

17-Dec-16 Sat

18-Dec-16 Sun

19-Dec-16 Mon

20-Dec-16 Tue

21-Dec-16 Wed

22-Dec-16 Thu

23-Dec-16 Fri24-Dec-16 Sat25-Dec-16 Sun CHRISTMAS DAY

Paper Name:

Faculty Name:

Date DayCollege

Events

Universit

y EventsTopic Sub Topic

04-Aug-16 Thu Class 1 Working Capital Meaning and Introduction

05-Aug-16 Fri Class 2 Working Capital Concepts of WC - BS

06-Aug-16 Sat Class 3 Working Capital Concepts of WC - OS

07-Aug-16 Sun

08-Aug-16 Mon Class 4

Working Capital

ConceptsPracticals

09-Aug-16 Tue Class 5 Working Capital Practicals

10-Aug-16 Wed Class 6 Working Capital Practicals

11-Aug-16 Thu Class 7 Working Capital Classifications

12-Aug-16 Fri Class 8 Working Capital Types and Functions

13-Aug-16 Sat Class 9Working Capital

Determinants and Significance

14-Aug-16 Sun


16-Aug-16 Tue Class 10Working Capital

Ad & Dis of Excess &

Inadequate WC

17-Aug-16 Wed Class 11Working Capital

Factors affecting composition

ofWC

18-Aug-16 Thu Class 12

Working Capital

Estimation MethodsEstimation of Firm's WC needs

19-Aug-16 Fri Class 13

Working Capital

Estimation MethodsPracticals

20-Aug-16 Sat Class 14

Working Capital


21-Aug-16 Sun


Working Capital


23-Aug-16 Tue Class 16

Working Capital


24-Aug-16 Wed Class 17

Working Capital


25-Aug-16 Thu Class 18 Class Test Test 2

26-Aug-16 Fri Class 19

Working Capital


27-Aug-16 Sat Class 20

Working Capital


28-Aug-16 Sun


Working Capital


30-Aug-16 Tue Class 22

Working Capital


31-Aug-16 Wed Class 23

Working Capital


01-Sep-16 Thu Class 24

Working Capital

Ratios Theory and Introduction

02-Sep-16 Fri Class 25

Working Capital

Ratios Types

03-Sep-16 Sat Class 26

Working Capital

Ratios Practicals

04-Sep-16 Sun

05-Sep-16 Mon Class 27

Working Capital

Ratios Practicals


AIMT GU BBA Sem: 5th Semester

Working Capital Management

Himadri Chowdhury

Assignme

nt-1(20

marks)

Seminar-

I/Presenta

tion-

1/Viva-

1(10

marks)

06-Sep-16 Tue

Unit Test-

I(20

marks) Class 28

Working Capital

Ratios Practicals

07-Sep-16 Wed Class 29

Working Capital

Ratios Practicals

08-Sep-16 Thu Class 30 Liquidity Ratios Practicals

09-Sep-16 Fri Class 31 Liquidity Ratios Practicals

10-Sep-16 Sat

Case

Study-

1(10

marks) Class 32

Liquidity Ratios

Practicals

11-Sep-16 Sun

12-Sep-16 Mon ID UL ZUHA

13-Sep-16 Tue Class 33

Asset Management

Ratios Practicals


Asset Management

Ratios Practicals


Asset Management

Ratios Practicals


Asset Management

Ratios Practicals

17-Sep-16 Sat

First

Performa

nce

Report/PT

Mance RClass 37

Asset Management

Ratios

Practicals

18-Sep-16 Sun `

19-Sep-16 Mon

Assignme

nt 2 (20-

marks)Class 38

Management of Cash

and Marketable

SecuritiesMeaning and Introduction,

Determinants


Management of Cash

and Marketable

SecuritiesPracticals


Management of Cash

and Marketable



Management of Cash

and Marketable



Management of Cash

and Marketable


24-Sep-16 Sat Class 43 Cash Budget Practicals

25-Sep-16 Sun

26-Sep-16 Mon Class 44 Cash Budget Practicals

27-Sep-16 Tue Class 45 Cash Budget Practicals


Cash Management

ModelsPracticals


Cash Management

ModelsPracticals


Investment in Surplus

FundsMeaning and introduction

01-Oct-16 Sat Class 49 Class Test Test 2

02-Oct-16 Sun

03-Oct-16 Mon SIP

04-Oct-16 Tue SIP

05-Oct-16 Wed SIP

06-Oct-16 Thu SIP

07-Oct-16 Fri SIP

08-Oct-16 Sat SIP

09-Oct-16 Sun

10-Oct-16 Mon DUSSEHRA

11-Oct-16 Tue

12-Oct-16 Wed MUHARRAM

13-Oct-16 Thu SIP

14-Oct-16 Fri SIP

Unit Test-

II(20

marks)

Seminar-

II/Present

15-Oct-16 Sat SIP

16-Oct-16 Sun

17-Oct-16 Mon SIP

18-Oct-16 Tue KATI BIHU

19-Oct-16 Wed SIP

20-Oct-16 Thu SIP

21-Oct-16 Fri SIP

22-Oct-16 Sat

Workshop

(10 marks) SIP

23-Oct-16 Sun

24-Oct-16 Mon SIP

25-Oct-16 Tue SIP

26-Oct-16 Wed SIP

27-Oct-16 Thu SIP

28-Oct-16 Fri

Social

Activity 1

(Marks -

10) SIP

29-Oct-16 Sat

Social

Activity 1

(10

Marks) SIP


31-Oct-16 Mon SIP

01-Nov-16 Tue SIP

02-Nov-16 Wed

Case

Study-

II(10

marks) SIP

03-Nov-16 Thu SIP

04-Nov-16 Fri SIP

05-Nov-16 Sat SIP

06-Nov-16 Sun

07-Nov-16 Mon SIP

08-Nov-16 Tue

Group

Presentati

on SIP

09-Nov-16 Wed SIP

10-Nov-16 Thurs

Group

Presentati

on SIP

11-Nov-16 Fri SIP

12-Nov-16 Sat

Group

Presentati

on SIP

13-Nov-16 Sun

14-Nov-16 Mon GURU NANAK'S BIRTHDAY

15-Nov-16 Tue SIP

16-Nov-16 Wed SIP

17-Nov-16 Thurs SIP

18-Nov-16 Fri SIP

19-Nov-16 Sat SIP

20-Nov-16 Sun

21-Nov-16 Mon SIP

22-Nov-16 Tue SIP

23-Nov-16 Wed SIP

24-Nov-16 Thurs SIP

25-Nov-16 Fri SIP

26-Nov-16 Sat

Selection

Test SIP

27-Nov-16 Sun

28-Nov-16 MonSecond Performance Report/ PTM SIP

29-Nov-16 Tue SIP

30-Nov-16 Wed SIP

01-Dec-16 Thurs Class 50

Receivable

Management

Meaning, Nature and

significance

02-Dec-16 Fri Class51

Receivable

Management

Credit Standards, Evaluating

the credit worthiness of a

customer

03-Dec-16 Sat Class 52

Inventory

Management Theory

Selection

Test(80

marks)

Seminar-

II/Present

04-Dec-16 Sun

05-Dec-16 Mon Class 53

Inventory

Management Practical

06-Dec-16 Tue Class54

Inventory

Management Practical

07-Dec-16 Wed Class 55Sources of Financing

Behaviours of CA and Pattern

of Financing

08-Dec-16 Thurs Class 56Sources of Financing

Quick Sources of Finance

09-Dec-16 Fri Class 57Sources of Financing

Practicals

10-Dec-16 Sat Class 58Sources of Financing

Practicals

11-Dec-16 Sun

12-Dec-16 Mon Class 59Sources of Financing

Practicals

13-Dec-16 Tue Class 60Sources of Financing

Practicals

14-Dec-16 Wed Class 61 Revision

15-Dec-16 Thurs Class 62 Revision

16-Dec-16 Fri Class 63 Revision

17-Dec-16 Sat Class 64 Revision

18-Dec-16 Sun

19-Dec-16 Mon Class 65 Revision

20-Dec-16 Tue Class 66 Revision


22-Dec-16 Thurs Class 68 Revision



25-Dec-16 Sun CHRISTMAS DAY

Paper Name:

Faculty Name:

Date Day College Events University Events Topic Sub Topic

04-Aug-16 Thu Class 1 Basic of Advertising Meaning & Features

05-Aug-16 Fri Class 2 Objectives of Advertising

06-Aug-16 Sat Class 3 AIDAS & DAGMAR model

07-Aug-16 Sun

08-Aug-16 Mon Class 4 Challenges of DAGMAR model

09-Aug-16 Tue Class 5 Advertising Marketing Mix 4 P's & 7 P's of Marketing Mix

10-Aug-16 Wed Class 6 Classification of Advertising

11-Aug-16 Thu Class 7 Classification of Advertising

12-Aug-16 Fri Class 8 Classification of Advertising

13-Aug-16 Sat Class 9 Types of Advertisers

14-Aug-16 Sun


16-Aug-16 Tue Class 10 Advertising Marketing Mix Major institutions of Advertising

17-Aug-16 Wed Class 11 Marketing strategy & situation analysis

18-Aug-16 Thu Class 12 Marketing Plan

19-Aug-16 Fri Class 13 Advertising communication system

20-Aug-16 Sat Class 14 Advertising Planning & Programme Advertising strategy & its precautions

21-Aug-16 Sun

22-Aug-16 Mon Class 15 Meaning & Objectives

23-Aug-16 Tue Class 16 Advertising Appeals Classification of Appeals

24-Aug-16 Wed Class 17 Types of Buying motives

25-Aug-16 Thu Class 18 Types of Buying motives

26-Aug-16 Fri Class 19 Art of copy writing Design of Copy writing

27-Aug-16 Sat Class 20 Design of Copy writing

28-Aug-16 Sun

29-Aug-16 Mon Class 21 Developing USP & its steps

30-Aug-16 Tue Class 22 DAR Test & Advertising creativity

31-Aug-16 Wed Class 23 Advertising Media Role of advertising media

01-Sep-16 Thu Class 24 Types of advertising media

02-Sep-16 Fri Class 25 Types of advertising media

03-Sep-16 Sat Class 26 Advertising scheduling

04-Sep-16 Sun

05-Sep-16 Mon Class 27 Challenges in media selection

06-Sep-16 Tue Unit Test-I(20 marks) Class 28 Unit Test-I(20 marks)

07-Sep-16 Wed Class 29 Advertising Agency Meaning & scope

08-Sep-16 Thu Class 30 Functions of advertising agency

09-Sep-16 Fri Class 31 Structure of advertising industry

10-Sep-16 Sat Case Study-1(10 marks) Class 32 Agency compensation

Advertising and Sales Promotion

Nayan Talukdar


AIMT GU BBA Sem: 5

Assignment-1(20 marks)

Seminar-I/Presentation-1/Viva-1(10

marks)

11-Sep-16 Sun

12-Sep-16 Mon ID UL ZUHA ID UL ZUHA

13-Sep-16 Tue Class 33 Emerging role of advertising agencies


Advertising Campaign & Media

research Scope of advertising Campaign

15-Sep-16 Thu Class 35 Essential steps in Campaign Planning

16-Sep-16 Fri Class 36 Role of advertising media research

17-Sep-16 Sat First Performance Report/PTMance R Class 37 Advertising Effectiveness Testing of advertising effectiveness

18-Sep-16 Sun ` ` Testing of advertising effectiveness

19-Sep-16 Mon Assignment 2 (20- marks) Class 38 Guidelines for advertising effectiveness


Economic, Social, Legal & Ethical

aspects of advertising Legal & ethical aspects

21-Sep-16 Wed Class 40 Deceptive advertising

22-Sep-16 Thu Class 41 Sales Promotion Limitation of Sales Promotion

23-Sep-16 Fri Class 42 Sales promotional scheme

24-Sep-16 Sat Class 43 Promotional Aids for sales force

25-Sep-16 Sun

26-Sep-16 Mon Class 44 Advertising Budget Elements of Budgeting

27-Sep-16 Tue Class 45 Methods of Budgeting

28-Sep-16 Wed Class 46 Fundamental of Salesmanship Sales Personality

29-Sep-16 Thu Class 47 Functions of Sales Manager

30-Sep-16 Fri Class 48 Prospecting & its Objectives

01-Oct-16 Sat SIP SIP

02-Oct-16 Sun

03-Oct-16 Mon SIP SIP

04-Oct-16 Tue SIP SIP

05-Oct-16 Wed SIP SIP

06-Oct-16 Thu SIP SIP

07-Oct-16 Fri SIP SIP


09-Oct-16 Sun

10-Oct-16 Mon DUSSEHRA DUSSEHRA

11-Oct-16 Tue

12-Oct-16 Wed MUHARRAM MUHARRAM




16-Oct-16 Sun


18-Oct-16 Tue KATI BIHU KATI BIHU





23-Oct-16 Sun


25-Oct-16 Tue SIP SIP



28-Oct-16 Fri Social Activity 1 (Marks - 10) SIP SIP




01-Nov-16 Tue SIP SIP

02-Nov-16 Wed SIP SIP

03-Nov-16 Thu SIP SIP

04-Nov-16 Fri SIP SIP

05-Nov-16 Sat SIP SIP

06-Nov-16 Sun

07-Nov-16 Mon SIP SIP

08-Nov-16 Tue Group Presentation SIP SIP


10-Nov-16 Thu Group Presentation SIP SIP


12-Nov-16 Sat Group Presentation SIP SIP

13-Nov-16 Sun

14-Nov-16 Mon GURU NANAK'S BIRTHDAY GURU NANAK'S BIRTHDAY





19-Nov-16 Sat SIP SIP

20-Nov-16 Sun

21-Nov-16 Mon SIP SIP





26-Nov-16 Sat Selection Test Selection Test

27-Nov-16 Sun

28-Nov-16 Mon Second Performance Report/ PTM SIP SIP



01-Dec-16 Thu Class 49 Selling Process Prospecting & its Objectives

02-Dec-16 Fri Class 50 Methods of Interview

03-Dec-16 Sat Class 51 Scope of Public Relation Nature, Principles & Objectives

04-Dec-16 Sun

05-Dec-16 Mon Class 52 Types of outdoor Public relation

06-Dec-16 Tue Class 53 Types of outdoor Public relation

07-Dec-16 Wed Class 54 Ethics of Public Relation Elements of Public relations

08-Dec-16 Thu Class 55 Process of Public relations

09-Dec-16 Fri Class 56 Process of Public relations

10-Dec-16 Sat Class 57 Ethics of Public relations

11-Dec-16 Sun

12-Dec-16 Mon Class 58 Question Paper Discussion

13-Dec-16 Tue Class 59 Question Paper Discussion

14-Dec-16 Wed Class 60 Question Paper Discussion

15-Dec-16 Thu Class 61 Question Paper Discussion



18-Dec-16 Sun

19-Dec-16 Mon Class 64 Revision

20-Dec-16 Tue Class 65 Revision


22-Dec-16 Thu Class 67 Revision



25-Dec-16 Sun CHRISTMAS DAY

Annexure I Asian Institute of Management and Scienceaimtguwahati.com/DATA/MG/lpbba5.pdf ·...

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Transcript of Annexure I Asian Institute of Management and Scienceaimtguwahati.com/DATA/MG/lpbba5.pdf ·...