Annexure I Asian Institute of Management and Scienceaimtguwahati.com/DATA/MG/lpbba5.pdf ·...
Transcript of Annexure I Asian Institute of Management and Scienceaimtguwahati.com/DATA/MG/lpbba5.pdf ·...
Semester: V Course: BBA FACULTY SHAIBAL ROY
Date Day Class Days College Events/Holidays Topic Sub Topic
01-Aug-16 Mon Class 1 Introduction Introduction
02-Aug-16 Tue Class 2 Introduction Introduction
03-Aug-16 Wed Class 3 Introduction Introduction
04-Aug-16 Thu Class 4 Wage and Salary Admin. Wage & Salary Concept
05-Aug-16 Fri Class 5 Factors effecting wages &Salary
06-Aug-16 Sat Class 6 Components of wages & Salary
07-Aug-16 Sun
08-Aug-16 Mon Class 7 Revision
09-Aug-16 Tue Class 8 Disciplinary Matters Disciplinary Matters
10-Aug-16 Wed Class 9 Voluntary Retirement
11-Aug-16 Thu Class 10 Retrenchment
12-Aug-16 Fri Class 11 SEMINAR/PRESENTATION BY STUDENTS Compusory discharge
13-Aug-16 Sat Class 12 Revision
14-Aug-16 Sun
15-Aug-16 Mon INDEPENDENCE DAY
16-Aug-16 Tue Class 13 Industrial Relation Meaning & Scope
17-Aug-16 Wed Class 14 Importance
18-Aug-16 Thu Class 15 Major Participants
19-Aug-16 Fri Class 16 Role of state
20-Aug-16 Sat Class 17 ASSIGNMENT 1 Role of state
21-Aug-16 Sun
1 outdoor event every week is a mandate for the Mass Communication Department.
All events and activities are to be reported to PR personnel for uploading in the Facebook page
The various clubs under Mass Communication Department such as PR Club, Event Management
1 compulsory National Level Seminar for every department
10 Guest Lectures in each semester per department
2 Performance Report of students (consolidated) to be shared with parents through Speed Post
90 classes are to be are to be conducted in a semester per subject.
All departments should publish one “Department Journal” with ISBN No.
2 Presentation each semester and 2 for annual pattern
1 Social Activity for each batch semester pattern
1 Industrial Visit for per semester, the report of the visit are to be prepared and submitted by the
1 Parent Teacher Meeting (PTM) semester-wise.
1 Counselling of Students (as required) for each semester and annual pattern.
2 Unit Test (Sessional Exams) for each semester and 3 for annual pattern is a necessity.
1 Terminal Exam (Semester Exam)
2 Assignments by students per semester and 3 for annual pattern
1 workshop for each semester and 2 for annual pattern
2 Case Studies for each semester and 2 for annual pattern
Annexure I
Asian Institute of Management and ScienceACADEMIC CALENDER, July--- December 2016
University: GU
Mandates to be followed
Subject: Industrial Relation
22-Aug-16 Mon Class 18 Characteristics of IR
23-Aug-16 Tue Class 19 System in India
24-Aug-16 Wed Class 20 Trade Union Movement in India
25-Aug-16 Thu Class 21 SESSIONAL EXAM 1 Growth of Trade Union
26-Aug-16 Fri Class 22 Problems of Trade Union
27-Aug-16 Sat Class 23 Recent trend
28-Aug-16 Sun
29-Aug-16 Mon Class 24 Recent trend
30-Aug-16 Tue Class 25 Future of Trade Unionism in India
31-Aug-16 Wed Class 26 Trade Unions in India Concept
01-Sep-16 Thu Class 27 Objectives
02-Sep-16 Fri Class 28 Structure
03-Sep-16 Sat Class 29 Functions
04-Sep-16 Sun
05-Sep-16 Mon Class 30 Trade Union Act 1926
06-Sep-16 Tue Class 31 Major Problems and Issues
07-Sep-16 Wed Class 32 Major Problems and Issues
08-Sep-16 Thu Class 33 Employers Organization in India
09-Sep-16 Fri Class 34 SEMINAR/WORKSHOP BY
GUEST Employers Organization in India
10-Sep-16 Sat Class 35 Revision
11-Sep-16 Sun
12-Sep-16 Mon ID UL ZUHA
13-Sep-16 Tue Class 36 Workers Participation. Workers Participation in Management
14-Sep-16 Wed Class 37 Meaning
15-Sep-16 Thu Class 37 Objectives of WPM
16-Sep-16 Fri Class 39 Factors Influencing WPM
17-Sep-16 Sat Class 40 First Performance Report/PTM WPM in India
18-Sep-16 Sun
19-Sep-16 Mon Class 41 WPM in India
20-Sep-16 Tue Class 42 Industrial Disputes Industrial Dispute Concept
21-Sep-16 Wed Class 43 Nature
22-Sep-16 Thu Class 44 Causes
23-Sep-16 Fri Class 45 ASSIGNMENT 2 Machinery for investigations
24-Sep-16 Sat Class 46 Machinery for investigations
25-Sep-16 Sun
26-Sep-16 Mon Class 47 Revision
27-Sep-16 Tue Class 48 Revision
28-Sep-16 Wed Class 49 Prevention and Settlement
29-Sep-16 Thu Class 50 Prevention and Settlement
30-Sep-16 Fri Class 51 Prevention and Settlement
01-Oct-16 Sat Class 52 Industrial Dispute Act
02-Oct-16 Sun
03-Oct-16 Mon Class 53 Industrial Dispute Act
04-Oct-16 Tue Class 54 Objectives
05-Oct-16 Wed Class 55 Provisions
06-Oct-16 Thu Class 56 Machinery for settlement
07-Oct-16 Fri Class 57 Tribunal
08-Oct-16 Sat Class 58 Adjudication
09-Oct-16 Sun
10-Oct-16 Mon DUSSEHRA
11-Oct-16 Tue
12-Oct-16 Wed MUHARRAM
13-Oct-16 Thu Class 59 Arbitration
14-Oct-16 Fri Class 60 Revision
15-Oct-16 Sat Class 61 Revision
16-Oct-16 Sun
17-Oct-16 Mon Class 62 Collective Bargaining Concept
18-Oct-16 Tue KATI BIHU Importance
19-Oct-16 Wed Class 63 Process of Collective Bargaining
20-Oct-16 Thu Class 64 Process of Collective Bargaining
21-Oct-16 Fri Class 65 Steps of Collective Bargaining
22-Oct-16 Sat Class 66 Conclusions
23-Oct-16 Sun
24-Oct-16 Mon Class 67 Revision
25-Oct-16 Tue Class 68 Revision
26-Oct-16 Wed Class 69 Wage & Salary Concept
27-Oct-16 Thurs Class 70 Voluntary Retirement
28-Oct-16 Fri Class 71 Social Activity 1 (Marks - 10) Retrenchment
29-Oct-16 Sat Class 72 Compulsory Discharge
30-Oct-16 Sun DEEPAWALI
31-Oct-16 Mon Class 73 Industrial Relation
01-Nov-16 Tue Class 74 Trade Union Movements
02-Nov-16 Wed Class 75 Trade Union In India
03-Nov-16 Thurs Class 76 Worket Participation in management
04-Nov-16 Fri Class 77 Industrial Dispute Act
05-Nov-16 Sat Class 78 Settlement of Industrial Dispute
06-Nov-16 Sun
07-Nov-16 Mon Class 79 Industrial Dispute Nature
08-Nov-16 Tue Class 80 Group Presentation Industrial Dispute Causes
09-Nov-16 Wed Class 81 Collective Bargaining
10-Nov-16 Thurs Class 82 Group Presentation Collective Bargaining
11-Nov-16 Fri Class 83 WPM in India
12-Nov-16 Sat Class 84 Group Presentation Voluntary Retirement
13-Nov-16 Sun
14-Nov-16 Mon GURU NANAK'S BIRTHDAY
15-Nov-16 Tue Class 85 Revision
16-Nov-16 Wed Class 86 Revision
17-Nov-16 Thurs Class 87 Revision
18-Nov-16 Fri Class 88 Revision
19-Nov-16 Sat Class 89 Revision
20-Nov-16 Sun
21-Nov-16 Mon Selection Test
22-Nov-16 Tue Selection Test
23-Nov-16 Wed Selection Test
24-Nov-16 Thurs Selection Test
SESSIONAL EXAM 2
25-Nov-16 Fri Selection Test
26-Nov-16 Sat Selection Test
27-Nov-16 Sun
28-Nov-16 Mon Class 90 Second Performance Report/ PTM
29-Nov-16 Tue Class 91
30-Nov-16 Wed
01-Dec-16 Thurs
02-Dec-16 Fri
03-Dec-16 Sat
04-Dec-16 Sun
05-Dec-16 Mon
Paper Name: Consumer Behaviour And Retailing( Paper: (paper:3.5)
Faculty Name: Dr. Bijay Nayak and Nabasmita Bordoloi
Date DayCollege
Events
Universi
ty
Events
Topic Sub Topic
04-Aug-16 Thu Class 1
Introduction to
consumer behaviour
Meaning and defination of Consumer
behaviour.
05-Aug-16 Fri Class 2 consumer decision making process
06-Aug-16 Sat Class 3 determinants influence on CBR
07-Aug-16 Sun
08-Aug-16 Mon Class 4 Models of consumer behaviour
09-Aug-16 Tue Class 5 Economic Model
10-Aug-16 Wed Class 6 Learning model
11-Aug-16 Thu Class 7 physcilogical Model
12-Aug-16 Fri Class 8 cognitive Model
13-Aug-16 Sat Class 9 promotion strategy
14-Aug-16 Sun
15-Aug-16 Mon INDEPENDENCE DAY
16-Aug-16 Tue Class 10 various types of promotional strategy
17-Aug-16 Wed Class 11 Market segmentation
18-Aug-16 Thu Class 12 Caiteria of selecting a market segmentation
19-Aug-16 Fri Class 13 Factors influence on market segmentation
20-Aug-16 Sat Class 14 Industrial Market.
21-Aug-16 Sun
22-Aug-16 Mon Class 15 consumer behaviour and MarketingConsumer and Marketing
23-Aug-16 Tue Class 16 Consumer involvement
24-Aug-16 Wed Class 17 purchase behaviour
25-Aug-16 Thu Class 18 purchase behaviour Model
26-Aug-16 Fri Class 19 Meaning of Strategic Marketing
27-Aug-16 Sat Class 20 role of marketing streatey
28-Aug-16 Sun
29-Aug-16 Mon Class 21 Role of promotional strategy on CBR
30-Aug-16 Tue Class 22 Role of Marketing strategic on CBR.31-Aug-16 Wed Class 23 Positioning strategy for existing product01-Sep-16 Thu Class 24 positioning strategy for New product02-Sep-16 Fri Class 25 Retailing Meaning and definition of Retailing
03-Sep-16 Sat Class 26 Types of Retailing
04-Sep-16 Sun
05-Sep-16 Mon Class 27 Economies Meaning of product Retailing
06-Sep-16 Tue
Unit Test-
I(20 marks) Class 28 Meaning of Service Retailing
07-Sep-16 Wed Class 29 unit Test 2
08-Sep-16 Thu Class 30 Distinguish between product & service Reatiling
09-Sep-16 Fri Class 31 Retailing Enviornment
10-Sep-16 Sat
Case Study-
1(10 marks) Class 32Legal Enviornment
11-Sep-16 Sun
12-Sep-16 Mon ID UL ZUHA ID UL ZUHA
13-Sep-16 Tue Class 33 Cost Concept Social Enviornment and Economic Enviornment
14-Sep-16 Wed Class 34 Technological issues
15-Sep-16 Thu Class 35 Retailing strategy
Lesson Plan, August 2016 -- December 2016
AIMT GU BBA Sem: 5th
Assignment-1(20 marks)
Seminar-
I/Presentati
16-Sep-16 Fri Class 36 SWOT Analysis
17-Sep-16 Sat
First
Performanc
e
Report/PTM
ance R Class 37
18-Sep-16 Sun ` `
19-Sep-16 Mon
Assignment
2 (20-
marks) Class 38
20-Sep-16 Tue Class 39 Retail store and layout location
21-Sep-16 Wed Class 40 Retail store and layout location
22-Sep-16 Thu Class 41 Site Evaluation and Selection23-Sep-16 Fri Class 42 Site Evaluation and Selection
24-Sep-16 Sat Class 43 Group Discussion
25-Sep-16 Sun
26-Sep-16 Mon Class 44
27-Sep-16 Tue Class 45 Store Design and Layout
28-Sep-16 Wed Class 46 Store Design and Layout
29-Sep-16 Thu Class 47 seminar
30-Sep-16 Fri Class 48 seminar
01-Oct-16 Sat Class 49
02-Oct-16 Sun
03-Oct-16 Mon Class 50
04-Oct-16 Tue Class 51 Unit Test 2
05-Oct-16 Wed Class 52
06-Oct-16 Thu Class 53
Meaning of Marchandise, Planning
Merchandise
07-Oct-16 Fri Class 54 Merchandise budget
08-Oct-16 Sat Class 55
09-Oct-16 Sun
10-Oct-16 Mon DUSSEHRA DUSSEHRA
11-Oct-16 Tue
12-Oct-16 Wed MUHARRAM MUHARRAM
13-Oct-16 Thu Class 56
14-Oct-16 Fri Class 57
15-Oct-16 Sat Class 58
16-Oct-16 Sun
17-Oct-16 Mon Class 59
18-Oct-16 Tue KATI BIHU KATI BIHU
19-Oct-16 Wed Class 60
20-Oct-16 Thu Class 61 Methods of determing inventory Evaluation
21-Oct-16 Fri Class 62 Methods of determing Inventory evaluation
22-Oct-16 Sat
Workshop
(10 marks) Class 63
23-Oct-16 Sun
24-Oct-16 Mon Class 64
25-Oct-16 Tue Class 65 Merchandise pricing
26-Oct-16 Wed Class 66
27-Oct-16 Thu Class 67 Phycological pricing
28-Oct-16 Fri
Social
Activity 1
(Marks - 10) Class 68oligopoly
Mark up and Markdown strategy
Seminar-
II/Presentati
Unit Test-
II(20 marks)
29-Oct-16 Sat
Social
Activity 1
(10 Marks) Class 69
30-Oct-16 Sun DEEPAWALI
31-Oct-16 Mon Class 70
01-Nov-16 Tue Class 71 distinction between mark up and down strategy
02-Nov-16 Wed
Case Study-
II(10 marks) Class 72
03-Nov-16 Thu Class 73 Meanig and process of communication
04-Nov-16 Fri Class 74
05-Nov-16 Sat Class 75
06-Nov-16 Sun
07-Nov-16 Mon Class 76
08-Nov-16 Tue
Group
Presentatio
n Class 77 Communication with retail customers
09-Nov-16 Wed Class 78
10-Nov-16 ThuGroup
Presentatio Class 79 Unit Test
11-Nov-16 Fri Class 80 Communication with retail customers
12-Nov-16 SatGroup
Presentatio Class 81
13-Nov-16 Sun
14-Nov-16 Mon GURU NANAK'S BIRTHDAY GURU NANAK'S BIRTHDAY
15-Nov-16 Tue Class 82 Retail database Meaning and cocept
16-Nov-16 Wed Class 83
17-Nov-16 Thu Class 84 Advatages of Retail data base
18-Nov-16 Fri Class 85 discussion on various topics on CBR.
19-Nov-16 Sat Class 86
20-Nov-16 Sun21-Nov-16 Mon
22-Nov-16 Tue
23-Nov-16 Wed
24-Nov-16 Thu
25-Nov-16 Fri
26-Nov-16 Sat Selection Selection Test27-Nov-16 Sun
28-Nov-16 MonSecond Performance Report/ PTM29-Nov-16 Tue
30-Nov-16 Wed
01-Dec-16 Thu
02-Dec-16 Fri
03-Dec-16 Sat
04-Dec-16 Sun
05-Dec-16 Mon
06-Dec-16 Tue
07-Dec-16 Wed
08-Dec-16 Thu
09-Dec-16 Fri
10-Dec-16 Sat
11-Dec-16 Sun
12-Dec-16 Mon
13-Dec-16 Tue
14-Dec-16 Wed
15-Dec-16 Thu
Selection
Test(80
marks)
Selection Test Selection Test
16-Dec-16 Fri
17-Dec-16 Sat
18-Dec-16 Sun
19-Dec-16 Mon
20-Dec-16 Tue
21-Dec-16 Wed
22-Dec-16 Thu
23-Dec-16 Fri24-Dec-16 Sat25-Dec-16 Sun CHRISTMAS DAY
Paper Name:
Faculty Name:
Date DayCollege
Events
Universit
y EventsTopic Sub Topic
04-Aug-16 Thu Class 1 Working Capital Meaning and Introduction
05-Aug-16 Fri Class 2 Working Capital Concepts of WC - BS
06-Aug-16 Sat Class 3 Working Capital Concepts of WC - OS
07-Aug-16 Sun
08-Aug-16 Mon Class 4
Working Capital
ConceptsPracticals
09-Aug-16 Tue Class 5 Working Capital Practicals
10-Aug-16 Wed Class 6 Working Capital Practicals
11-Aug-16 Thu Class 7 Working Capital Classifications
12-Aug-16 Fri Class 8 Working Capital Types and Functions
13-Aug-16 Sat Class 9Working Capital
Determinants and Significance
14-Aug-16 Sun
15-Aug-16 Mon INDEPENDENCE DAY
16-Aug-16 Tue Class 10Working Capital
Ad & Dis of Excess &
Inadequate WC
17-Aug-16 Wed Class 11Working Capital
Factors affecting composition
ofWC
18-Aug-16 Thu Class 12
Working Capital
Estimation MethodsEstimation of Firm's WC needs
19-Aug-16 Fri Class 13
Working Capital
Estimation MethodsPracticals
20-Aug-16 Sat Class 14
Working Capital
Estimation MethodsPracticals
21-Aug-16 Sun
22-Aug-16 Mon Class 15
Working Capital
Estimation MethodsPracticals
23-Aug-16 Tue Class 16
Working Capital
Estimation MethodsPracticals
24-Aug-16 Wed Class 17
Working Capital
Estimation MethodsPracticals
25-Aug-16 Thu Class 18 Class Test Test 2
26-Aug-16 Fri Class 19
Working Capital
Estimation MethodsPracticals
27-Aug-16 Sat Class 20
Working Capital
Estimation MethodsPracticals
28-Aug-16 Sun
29-Aug-16 Mon Class 21
Working Capital
Estimation MethodsPracticals
30-Aug-16 Tue Class 22
Working Capital
Estimation MethodsPracticals
31-Aug-16 Wed Class 23
Working Capital
Estimation MethodsPracticals
01-Sep-16 Thu Class 24
Working Capital
Ratios Theory and Introduction
02-Sep-16 Fri Class 25
Working Capital
Ratios Types
03-Sep-16 Sat Class 26
Working Capital
Ratios Practicals
04-Sep-16 Sun
05-Sep-16 Mon Class 27
Working Capital
Ratios Practicals
Lesson Plan, August 2016 -- December 2016
AIMT GU BBA Sem: 5th Semester
Working Capital Management
Himadri Chowdhury
Assignme
nt-1(20
marks)
Seminar-
I/Presenta
tion-
1/Viva-
1(10
marks)
06-Sep-16 Tue
Unit Test-
I(20
marks) Class 28
Working Capital
Ratios Practicals
07-Sep-16 Wed Class 29
Working Capital
Ratios Practicals
08-Sep-16 Thu Class 30 Liquidity Ratios Practicals
09-Sep-16 Fri Class 31 Liquidity Ratios Practicals
10-Sep-16 Sat
Case
Study-
1(10
marks) Class 32
Liquidity Ratios
Practicals
11-Sep-16 Sun
12-Sep-16 Mon ID UL ZUHA
13-Sep-16 Tue Class 33
Asset Management
Ratios Practicals
14-Sep-16 Wed Class 34
Asset Management
Ratios Practicals
15-Sep-16 Thu Class 35
Asset Management
Ratios Practicals
16-Sep-16 Fri Class 36
Asset Management
Ratios Practicals
17-Sep-16 Sat
First
Performa
nce
Report/PT
Mance RClass 37
Asset Management
Ratios
Practicals
18-Sep-16 Sun `
19-Sep-16 Mon
Assignme
nt 2 (20-
marks)Class 38
Management of Cash
and Marketable
SecuritiesMeaning and Introduction,
Determinants
20-Sep-16 Tue Class 39
Management of Cash
and Marketable
SecuritiesPracticals
21-Sep-16 Wed Class 40
Management of Cash
and Marketable
SecuritiesPracticals
22-Sep-16 Thu Class 41
Management of Cash
and Marketable
SecuritiesPracticals
23-Sep-16 Fri Class 42
Management of Cash
and Marketable
SecuritiesPracticals
24-Sep-16 Sat Class 43 Cash Budget Practicals
25-Sep-16 Sun
26-Sep-16 Mon Class 44 Cash Budget Practicals
27-Sep-16 Tue Class 45 Cash Budget Practicals
28-Sep-16 Wed Class 46
Cash Management
ModelsPracticals
29-Sep-16 Thu Class 47
Cash Management
ModelsPracticals
30-Sep-16 Fri Class 48
Investment in Surplus
FundsMeaning and introduction
01-Oct-16 Sat Class 49 Class Test Test 2
02-Oct-16 Sun
03-Oct-16 Mon SIP
04-Oct-16 Tue SIP
05-Oct-16 Wed SIP
06-Oct-16 Thu SIP
07-Oct-16 Fri SIP
08-Oct-16 Sat SIP
09-Oct-16 Sun
10-Oct-16 Mon DUSSEHRA
11-Oct-16 Tue
12-Oct-16 Wed MUHARRAM
13-Oct-16 Thu SIP
14-Oct-16 Fri SIP
Unit Test-
II(20
marks)
Seminar-
II/Present
15-Oct-16 Sat SIP
16-Oct-16 Sun
17-Oct-16 Mon SIP
18-Oct-16 Tue KATI BIHU
19-Oct-16 Wed SIP
20-Oct-16 Thu SIP
21-Oct-16 Fri SIP
22-Oct-16 Sat
Workshop
(10 marks) SIP
23-Oct-16 Sun
24-Oct-16 Mon SIP
25-Oct-16 Tue SIP
26-Oct-16 Wed SIP
27-Oct-16 Thu SIP
28-Oct-16 Fri
Social
Activity 1
(Marks -
10) SIP
29-Oct-16 Sat
Social
Activity 1
(10
Marks) SIP
30-Oct-16 Sun DEEPAWALI
31-Oct-16 Mon SIP
01-Nov-16 Tue SIP
02-Nov-16 Wed
Case
Study-
II(10
marks) SIP
03-Nov-16 Thu SIP
04-Nov-16 Fri SIP
05-Nov-16 Sat SIP
06-Nov-16 Sun
07-Nov-16 Mon SIP
08-Nov-16 Tue
Group
Presentati
on SIP
09-Nov-16 Wed SIP
10-Nov-16 Thurs
Group
Presentati
on SIP
11-Nov-16 Fri SIP
12-Nov-16 Sat
Group
Presentati
on SIP
13-Nov-16 Sun
14-Nov-16 Mon GURU NANAK'S BIRTHDAY
15-Nov-16 Tue SIP
16-Nov-16 Wed SIP
17-Nov-16 Thurs SIP
18-Nov-16 Fri SIP
19-Nov-16 Sat SIP
20-Nov-16 Sun
21-Nov-16 Mon SIP
22-Nov-16 Tue SIP
23-Nov-16 Wed SIP
24-Nov-16 Thurs SIP
25-Nov-16 Fri SIP
26-Nov-16 Sat
Selection
Test SIP
27-Nov-16 Sun
28-Nov-16 MonSecond Performance Report/ PTM SIP
29-Nov-16 Tue SIP
30-Nov-16 Wed SIP
01-Dec-16 Thurs Class 50
Receivable
Management
Meaning, Nature and
significance
02-Dec-16 Fri Class51
Receivable
Management
Credit Standards, Evaluating
the credit worthiness of a
customer
03-Dec-16 Sat Class 52
Inventory
Management Theory
Selection
Test(80
marks)
Seminar-
II/Present
04-Dec-16 Sun
05-Dec-16 Mon Class 53
Inventory
Management Practical
06-Dec-16 Tue Class54
Inventory
Management Practical
07-Dec-16 Wed Class 55Sources of Financing
Behaviours of CA and Pattern
of Financing
08-Dec-16 Thurs Class 56Sources of Financing
Quick Sources of Finance
09-Dec-16 Fri Class 57Sources of Financing
Practicals
10-Dec-16 Sat Class 58Sources of Financing
Practicals
11-Dec-16 Sun
12-Dec-16 Mon Class 59Sources of Financing
Practicals
13-Dec-16 Tue Class 60Sources of Financing
Practicals
14-Dec-16 Wed Class 61 Revision
15-Dec-16 Thurs Class 62 Revision
16-Dec-16 Fri Class 63 Revision
17-Dec-16 Sat Class 64 Revision
18-Dec-16 Sun
19-Dec-16 Mon Class 65 Revision
20-Dec-16 Tue Class 66 Revision
21-Dec-16 Wed Class 67 Revision
22-Dec-16 Thurs Class 68 Revision
23-Dec-16 Fri Class 69 Revision
24-Dec-16 Sat Class 70 Revision
25-Dec-16 Sun CHRISTMAS DAY
Paper Name:
Faculty Name:
Date Day College Events University Events Topic Sub Topic
04-Aug-16 Thu Class 1 Basic of Advertising Meaning & Features
05-Aug-16 Fri Class 2 Objectives of Advertising
06-Aug-16 Sat Class 3 AIDAS & DAGMAR model
07-Aug-16 Sun
08-Aug-16 Mon Class 4 Challenges of DAGMAR model
09-Aug-16 Tue Class 5 Advertising Marketing Mix 4 P's & 7 P's of Marketing Mix
10-Aug-16 Wed Class 6 Classification of Advertising
11-Aug-16 Thu Class 7 Classification of Advertising
12-Aug-16 Fri Class 8 Classification of Advertising
13-Aug-16 Sat Class 9 Types of Advertisers
14-Aug-16 Sun
15-Aug-16 Mon INDEPENDENCE DAY
16-Aug-16 Tue Class 10 Advertising Marketing Mix Major institutions of Advertising
17-Aug-16 Wed Class 11 Marketing strategy & situation analysis
18-Aug-16 Thu Class 12 Marketing Plan
19-Aug-16 Fri Class 13 Advertising communication system
20-Aug-16 Sat Class 14 Advertising Planning & Programme Advertising strategy & its precautions
21-Aug-16 Sun
22-Aug-16 Mon Class 15 Meaning & Objectives
23-Aug-16 Tue Class 16 Advertising Appeals Classification of Appeals
24-Aug-16 Wed Class 17 Types of Buying motives
25-Aug-16 Thu Class 18 Types of Buying motives
26-Aug-16 Fri Class 19 Art of copy writing Design of Copy writing
27-Aug-16 Sat Class 20 Design of Copy writing
28-Aug-16 Sun
29-Aug-16 Mon Class 21 Developing USP & its steps
30-Aug-16 Tue Class 22 DAR Test & Advertising creativity
31-Aug-16 Wed Class 23 Advertising Media Role of advertising media
01-Sep-16 Thu Class 24 Types of advertising media
02-Sep-16 Fri Class 25 Types of advertising media
03-Sep-16 Sat Class 26 Advertising scheduling
04-Sep-16 Sun
05-Sep-16 Mon Class 27 Challenges in media selection
06-Sep-16 Tue Unit Test-I(20 marks) Class 28 Unit Test-I(20 marks)
07-Sep-16 Wed Class 29 Advertising Agency Meaning & scope
08-Sep-16 Thu Class 30 Functions of advertising agency
09-Sep-16 Fri Class 31 Structure of advertising industry
10-Sep-16 Sat Case Study-1(10 marks) Class 32 Agency compensation
Advertising and Sales Promotion
Nayan Talukdar
Lesson Plan, August 2016 -- December 2016
AIMT GU BBA Sem: 5
Assignment-1(20 marks)
Seminar-I/Presentation-1/Viva-1(10
marks)
11-Sep-16 Sun
12-Sep-16 Mon ID UL ZUHA ID UL ZUHA
13-Sep-16 Tue Class 33 Emerging role of advertising agencies
14-Sep-16 Wed Class 34
Advertising Campaign & Media
research Scope of advertising Campaign
15-Sep-16 Thu Class 35 Essential steps in Campaign Planning
16-Sep-16 Fri Class 36 Role of advertising media research
17-Sep-16 Sat First Performance Report/PTMance R Class 37 Advertising Effectiveness Testing of advertising effectiveness
18-Sep-16 Sun ` ` Testing of advertising effectiveness
19-Sep-16 Mon Assignment 2 (20- marks) Class 38 Guidelines for advertising effectiveness
20-Sep-16 Tue Class 39
Economic, Social, Legal & Ethical
aspects of advertising Legal & ethical aspects
21-Sep-16 Wed Class 40 Deceptive advertising
22-Sep-16 Thu Class 41 Sales Promotion Limitation of Sales Promotion
23-Sep-16 Fri Class 42 Sales promotional scheme
24-Sep-16 Sat Class 43 Promotional Aids for sales force
25-Sep-16 Sun
26-Sep-16 Mon Class 44 Advertising Budget Elements of Budgeting
27-Sep-16 Tue Class 45 Methods of Budgeting
28-Sep-16 Wed Class 46 Fundamental of Salesmanship Sales Personality
29-Sep-16 Thu Class 47 Functions of Sales Manager
30-Sep-16 Fri Class 48 Prospecting & its Objectives
01-Oct-16 Sat SIP SIP
02-Oct-16 Sun
03-Oct-16 Mon SIP SIP
04-Oct-16 Tue SIP SIP
05-Oct-16 Wed SIP SIP
06-Oct-16 Thu SIP SIP
07-Oct-16 Fri SIP SIP
08-Oct-16 Sat SIP SIP
09-Oct-16 Sun
10-Oct-16 Mon DUSSEHRA DUSSEHRA
11-Oct-16 Tue
12-Oct-16 Wed MUHARRAM MUHARRAM
13-Oct-16 Thu SIP SIP
14-Oct-16 Fri SIP SIP
15-Oct-16 Sat SIP SIP
16-Oct-16 Sun
17-Oct-16 Mon SIP SIP
18-Oct-16 Tue KATI BIHU KATI BIHU
19-Oct-16 Wed SIP SIP
20-Oct-16 Thu SIP SIP
21-Oct-16 Fri SIP SIP
22-Oct-16 Sat SIP SIP
23-Oct-16 Sun
24-Oct-16 Mon SIP SIP
25-Oct-16 Tue SIP SIP
26-Oct-16 Wed SIP SIP
27-Oct-16 Thu SIP SIP
28-Oct-16 Fri Social Activity 1 (Marks - 10) SIP SIP
29-Oct-16 Sat SIP SIP
30-Oct-16 Sun DEEPAWALI
31-Oct-16 Mon SIP SIP
01-Nov-16 Tue SIP SIP
02-Nov-16 Wed SIP SIP
03-Nov-16 Thu SIP SIP
04-Nov-16 Fri SIP SIP
05-Nov-16 Sat SIP SIP
06-Nov-16 Sun
07-Nov-16 Mon SIP SIP
08-Nov-16 Tue Group Presentation SIP SIP
09-Nov-16 Wed SIP SIP
10-Nov-16 Thu Group Presentation SIP SIP
11-Nov-16 Fri SIP SIP
12-Nov-16 Sat Group Presentation SIP SIP
13-Nov-16 Sun
14-Nov-16 Mon GURU NANAK'S BIRTHDAY GURU NANAK'S BIRTHDAY
15-Nov-16 Tue SIP SIP
16-Nov-16 Wed SIP SIP
17-Nov-16 Thu SIP SIP
18-Nov-16 Fri SIP SIP
19-Nov-16 Sat SIP SIP
20-Nov-16 Sun
21-Nov-16 Mon SIP SIP
22-Nov-16 Tue SIP SIP
23-Nov-16 Wed SIP SIP
24-Nov-16 Thu SIP SIP
25-Nov-16 Fri SIP SIP
26-Nov-16 Sat Selection Test Selection Test
27-Nov-16 Sun
28-Nov-16 Mon Second Performance Report/ PTM SIP SIP
29-Nov-16 Tue SIP SIP
30-Nov-16 Wed SIP SIP
01-Dec-16 Thu Class 49 Selling Process Prospecting & its Objectives
02-Dec-16 Fri Class 50 Methods of Interview
03-Dec-16 Sat Class 51 Scope of Public Relation Nature, Principles & Objectives
04-Dec-16 Sun
05-Dec-16 Mon Class 52 Types of outdoor Public relation
06-Dec-16 Tue Class 53 Types of outdoor Public relation
07-Dec-16 Wed Class 54 Ethics of Public Relation Elements of Public relations
08-Dec-16 Thu Class 55 Process of Public relations
09-Dec-16 Fri Class 56 Process of Public relations
10-Dec-16 Sat Class 57 Ethics of Public relations
11-Dec-16 Sun
12-Dec-16 Mon Class 58 Question Paper Discussion
13-Dec-16 Tue Class 59 Question Paper Discussion
14-Dec-16 Wed Class 60 Question Paper Discussion
15-Dec-16 Thu Class 61 Question Paper Discussion
16-Dec-16 Fri Class 62 Revision
17-Dec-16 Sat Class 63 Revision
18-Dec-16 Sun
19-Dec-16 Mon Class 64 Revision
20-Dec-16 Tue Class 65 Revision
21-Dec-16 Wed Class 66 Revision
22-Dec-16 Thu Class 67 Revision
23-Dec-16 Fri Class 68 Revision
24-Dec-16 Sat Class 69 Revision
25-Dec-16 Sun CHRISTMAS DAY