The main image for the poster is a close up of the Annabelle doll. The use of showing only half her face can imply that the doll has two sides to her: the first being the sweet innocent china doll that we are first introduced to, and the doll that is connected to the devil that we later get introduced to.

The idea that the doll is standing in a single spot light, sheading darkness behind her indicates the little innocence she has, implying that she more evil and connected with the darkness than light.

The colour scheme is heavily linked into traditional horror film schemes’, as the black and red are used to indicate danger, death and fear, and the lack of white is used to indicate the lack of hope and good within the film.

The use of having the blood tear on the china doll links straight into the turning point of the film–that if the blood of the women didn’t fall into the doll, she wouldn’t have attached to the doll.

‘The Conjuring’ is displayed on the poster, the same way it was presented on its own poster, making a link between the two films, also drawing in the same type of audience that liked The Conjuring. The font size of ‘The Conjuring’ has been sized bigger than the words either side of the text to make it stand out and draw attention to it, but not as big as ‘Annabelle’ so then the main focus is on her name. The colour of the masthead is red, again painting the image that Annabelle is evil and dangerous.

This poster displays a ‘#’ in small font, so that the audience can see it, and also so it can be hash tagged on Twitter which can be used as another form of medium to promote the film.Promotion of the companies producing the film.

The main image of the poster is a close up of the girl’s face, much like the poster of Annabelle. The lighting of the image leave dark patches on her face suggesting the darkness within her.

The idea that Ester is wearing pig-tales implies her innocence of being a child, but it is completely juxtaposed in the lighting of the image and her facial expression of mystery.

The two tag lines that are used in the poster are both used to intrigue the audience by hinting off to them what the film is about, and by including them by asking them a direct question.

The green background implies the idea of envy and jealousy – linking to the film.

The title of the film has been displayed as though it has been written, which also links with the film.

The colour red again implies the idea of evil and danger, much like the ‘Annabelle’ poster.

Just like ‘Annabelle’, this poster promotes the companies that produced the film.

The main colours used in this poster are black and the colours of the Ouija board. The only piece of light that is shown is on the Ouija board, just like the Annabelle poster, implying that there is dark evil presents in the film, similarly to the Annabelle film.

‘Ouija’ is placed in the middle of the poster, making the title of the film the main focus of the poster.

The use of the tag underneath the masthead intrigues the audience as it is direct to the readers, just like the Orphan poster. It is also linked in with the trailer as is shows a girl saying ‘c’mon guys, it’s just a game’, before something supernatural happening afterwards.

Just like Annabelle, this poster promotes the films that were produced by the same producer, to try draw in a similar audience. The use of the of larger font for the names of the other films draws in attention.

The main image used in this poster is a half close up of the Ouija board and the eye piece that is seen being used in the trailer.

Just like the other two posters, this poster promotes the company that produced the film.