Welcome

Annabelle Ho

Migration

Ethnography Walked around Cardiff town and

noticed a lot of international students They always tend to keep to

themselves Some looked lost

Problem Identified The problem that I identified is that

people from other countries don't know the area well and they aren't interacting with residential students

Secondary Research £8billion a year to the UK economy Life is a struggle Vulnerable and often overlooked Uni life isn’t easy

Source- http://www.theguardian.com/education/mortarboard/2013/sep/12/what-its-like-to-be-an-international-student

Secondary Research It can get lonely There is a study about how many

foreign students are friendless in the US.

East asia have the highest dissatisfaction with personal relationships

Source- http://chronicle.com/article/Many-Foreign-Students-Find/132275/

Secondary Research Undergraduates from china 27 % - 3 or more 38 %-no strong friendships 17%- 1 friend 18%- 2 friends

Source- http://chronicle.com/article/Many-Foreign-Students-Find/132275/

Secondary Research 38% were not satisfied with the

number of American friends 27% were unhappy with the quality of

those relationships. 46% blamed it on shyness or poor

English-language ability Source- http://chronicle.com/article/Many-Foreign-Students-Find/132275/

Secondary Research Top ten non EU countries that come over the

most China India Nigeria Pakistan Bangladesh Saudi Arabia Malaysia Hong Kong Sri Lanka Nepal

Source- http://www.hesa.ac.uk/content/view/2663/393/

Secondary Research Why Asian students come over: financial ability fluent English and multi-cultural

backgrounds best education possible A degree outside their country is more

valuable than a degree in their own country

More chance they could get an ideal jobSource- http://www.english-test.net/forum/ftopic71462.html

Existing Products/Solutions

Technology Research Touch screen

interactive map Smartphones

Primary Research Llandaff Campus Talybont students Interviewed a student

who goes to Cardiff University

Questionnaire

Yes46%

No23%

Not that well15%

Sort of15%

Do you know Cardiff area well?

Yes46%No

54%

Can you find any places in Cardiff that remind you of home?

Less than 6 months

54%1 year23%

2 years8%

3 years8%

More than 3 years8%

How long have you been living here?

InterviewWhy haven’t you found places that

remind you of home?“I haven’t had the time to explore and

I’m scared of getting lost”

Have you heard of any places that remind you of home?

“Yes I don’t know where it is”

Target MarketGender: Both males and femalesAge: 18-23

Target MarketProfession: International Students Market Size: University StudentsR.R.P: App - £0.65 - £5.88Touch screen interactive maps – £909 -

£48,506

Target Market Purpose Haven't been in the area for very long They don’t have time to explore the

city and socialise with other people. Saves them time instead of exploring

and getting lost.

Explanation of the problem in detail

International students from other countries come here for a good education and to experience a new culture. They are lonely, homesick and they haven’t been in the area long to know where places are to feel comfortable and to socialise with others.

Detailed design brief International students are often alienated by

the different culture and language barrier. In reaction to this a system or product should be designed to help international students locate areas in Cardiff.

This solution should also notify whether student events or activities are coming up. This gives them the option to interact more with other students from the U.K.

Thank You