Ann Stairmand-Jackson and Annmarie Lee - Promoting library and learning resources at bcu
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Promoting Library and Learning Resources at Birmingham City University
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Presentation on promoting your library service from Ann Stairmand-Jackson and Annmarie Lee (given at CILIP West Midlands event on 7th February 2013).
Transcript of Ann Stairmand-Jackson and Annmarie Lee - Promoting library and learning resources at bcu
PromotingLibrary and Learning
Resourcesat
Birmingham City University
Birmingham City University
A student population of 25,000
About a third of our students study part-time
Six academic faculties offering over 350 courses
Eight specialist libraries
Education, Law & Social Sciences
Performance, Media & EnglishHealth
Birmingham Institute of Art & Design (BIAD)
BIAD
BIADBIAD
Millennium Point Technology, Engineering & the Environment
Library and Learning Resources Marketing Strategy 2008-2011
Aim
To meet service aims and objectives by promoting awareness and use of the services and activities of Library and Learning Resources to the widest possible base of staff and students and ensuring that the excellence and achievements of the service are recognized both within the Institution and externally.
Where we are now Currently no marketing plan
Limited marketing budget
Diverse library user population
Constraints of corporate branding
Mixture of local & universal promotions
Competition – students union, cafes, social learning zones
Student fees = raised expectations
Customers
Our aim
• Promoting our products and services
• Educating our users
• Advertising our expertise
Product
Journals
Laptops
E-Resources
Library Catalogue
SummonSearch Engine
Databases
Audio Visual
Services
Help Desk
Self Service
Touchscreen Information
Points
My Assignment
Planner
Ask the Library inc. Online Chat
Tutorials & Workshops
Inductions & IL sessions
People
Library User
Services staff
Liaison Libraria
ns
Centre for
Academic
Success
Security
Staff supportive & always willing to assist with problems and concerns
Staff are amazing, always smiling and willing to help
Staff are always helpful – you’re good eggs
Study Rooms
Free Wi-Fi
Comfy seating
Silent study areas
Social learning zones
Kenrick Cafe Library
Environment
Digital Signage
Social Media
Twitter@MyBCU
@BCUlibrary
http://eresource.wordpress.com/
Getting started with Summon: http://www.youtube.com/watch?v=k8Uww9muZZU&sns=em
Campus libraries
Reflection
• More feedback from library users about our promotions
• Evaluate our promotions
• Tie in more closely with university activities
• Have more promotional events outside of the library
• Look outside library world for promotional ideas
http://wallwisher.com/wall/LLRBCU
So what do you think?
http://www.timetoast.com/timelines/library-and-learning-resources-marketing-actvities-2012-2013
Library and Learning Resources marketing activities 2012/ 2013
