Ann Houston Staples, CHES Tobacco Prevention & Control Branch NC Division of Public Health
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Transcript of Ann Houston Staples, CHES Tobacco Prevention & Control Branch NC Division of Public Health
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Ann Houston Staples, CHESTobacco Prevention & Control
BranchNC Division of Public Health
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Gillings School of Global Public HealthUniversity of North Carolina – Chapel Hill
The heavy lifting for this report was done by: Erin Bunger, Allie Lieberman,
Menaka Mohan, Lauren Toledo
Public Health Graduate Students
The Capstone Project
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What was happening in NC?What did we do to respond to the
challenge?How did we measure it?What did we learn?
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Overnight success?Full of folks who come from other
places?Not really “Southern”?
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http://www.wral.com/news/local/video/6726055/
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In both 2007 and 2009, a comprehensive smoke-free worksite, restaurants and bars bill was introduced. Both bills were weakened to cover restaurants and bars only. In 2007, an age-provision was added to
exempt many bars, and the bill failed narrowly in the House.
In 2009, a similar age-provision was added in the House, removed by the Senate, and the Senate bill was adopted by the House.
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Bill was signed by Gov. Perdue and went into effect January 2, 2010
Very few exceptions: private clubs and country clubs that are non-profit and cigar bars open to 21-and-older.
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In 2007 and 2009 Supportive Poll Data Strong Editorial Board Support Surgeon General’s Report Hands-Off Governor House Majority Leader and cancer
survivor as bill sponsor
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Restaurant & Lodging Association Not Actively Supporting
More discussion of “local control”
More effort around LTEs rather than Op/Eds
Editorial support from nearly all major dailies
Restaurant & Lodging Association in Support
SHS Health Care Cost Study
Bi-Partisan Sponsorship
Hard work on supportive Op/Eds
Editorial Board Memos
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We worked with the Capstone Team to try and determine what strategies might have made a difference in news coverage of the 2009 bill over the 2007 bill, and, ultimately, help with the passage.
What Worked?
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Daily keyword search using Google News Alert and Tobacco.org about 2007 and 2009 Legislative sessions
Keywords: Smoking+NC, Tobacco+NC, Holliman
360 newspaper articles received: 2006-07: 91 2009: 269
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357 daily newspaper articles included in the sample 2006-07: 97 2009: 260
Modified Sample Not relevant to House Bill 2 Message Board comments Press Release Multiple articles in one document
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Identified Each article using the following categories: Type of Article - eg. News, Editorial, Letter to Editor,
Op-Ed, Column
Topics Mentioned (Codes) – eg. Holliman, Legislation, Secondhand Smoke
Sources of Quotes and Affiliations – eg. Public Health Leader, Restaurant and Bar owner
Point of View – eg. Pro-Bill, Anti-Bill, Neutral
For Opinion Articles: Frame – eg. Economic, Pro-Health, Personal Rights
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Collapsing Codes Codes and Affiliations Related topic codes were combined into
8 main codes
Calculated frequencies and cross-tabulations
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Tobacco Industry Legislation Setting and People Health Money Ideology Federal Initiatives Other
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Pro-Bill
Anti-Bill
Neutral
Unsure
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2007n=72
2009n=140
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0%10%20%30%40%50%60%70%80%90%100%
Pro-Bill Anti-Bill Pro-Bill Anti-Bill
Point of View
% o
f Arti
cles
EditorialsLTEOp-edsColumn
2007 2009
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Property RightsPersonal RightsEconomicFree MarketPro-HealthWorker HealthGovernment ProtectionUnsure
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“Costs of Secondhand Smoke” Study based on the BCBS of Minnesota model
Developing a media committee/strategy that Follows news media and strategically plans
responses to misinformation and negative opinion writing.
Selects specific newspapers to place op/eds in, based on where legislative support is needed
Recruits strong local authors for op/eds and assists in writing and placing them (docs, LHD)
Distributes editorial board memos as needed
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Have a Strategy for Dealing with “Property Rights” issue Bring Restaurant Association on-board Counter with strongest possible
argumentsFocus on strongest arguments
Reducing Health Effects of SHS Reducing Health Care Costs
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