Available Systems and Processes for Tobacco

Cessation Message Delivery

Nicole Hollingsworth, MA, CHES

Director, Patient Health Education & Community Outreach

Message Delivery to the Community

• Various Staff/Departmental Involvement• All services are not free• Logo use issues• Forms Required

Montefiore E-Screens• State-of-the-art LCD television screens

Foreman Pavilion lobby CHAM lobby

E. 210th Street lobby North Division lobby

Weiler Hospital lobby MAP building lobby 

Weiler Cafeteria Moses Food Pavilion

Montefiore Web Access

• Stories selected by Marketing/PR for Inclusion on main web pages

• May appear on one of three pages (Main, kids or professionals)

Montefiore Update

• Delivered in Intranet and hard copy

• Produced weekly• Feature stories need

to be submitted on Wednesday before start of week

Intranet Banners

• Run for longer periods

• Useful for multi-date activities

• Approval for banners required from Orgainzational Communications

Patient Marquee

• Run between free programming on inpatient TV’s

• Video information must be broadcast cleared

• Flyers or announcements to be provided in Powerpoint format

MyMontefiore

• Select Messaging to MMG patients

• Preference for Broad scope messaging

• Unidirectional – send message, must provide instruction for follow up

Paystub Messaging

• Messaging goes out on bi-weekly pay stubs

• Can include up to 75 characters• Can include location or website or

telephone numbers

Flyer/Poster Design

• All flyers must meet LEP Guidelines

• Should be submitted to Community Health or Community Relations for event awareness & addition to calendars

• Can self design or use internal resources at cost

Project Forms

• Marketing can assist with all projects to various degrees

• Cost center allocations may be required

CareCast Messaging

• Message of the Day – Installed to all clinical users of CareCast system at initial log in

Event Calendars

• Managed by Patient Education (PEACH team), Community relations and the Family Learning Place

• Accessible on Internet/Intranet

• Community Calendar information giver to Community Relations/Community Health

External Media

• Press releases need to be approved via Public Relations

• Interviews accepted only from PR approved sources

• Media training is managed through PR

Local News & Blogs

Contact Information• Marilyn Katzman (718) 920-2317

– E-Screens; Montefiore Update; Intranet Banners; Paystub Messaging; CareCast messaging

• Arvin Conception (718) 920-7831– Montefiore Web Sites

• Nicole Hollingsworth (914) 378-6117– Patient Marquee, Event Calendars, MyMontefiore

• Steve Osbourne (718) 920-4011– Public Relations, External Media

• Jordan Moss (718) 324-4166– Local News and Blogs

• Rachael Scibior-Silva (718) 920-5726– Flyer Poster Design; Project Forms