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2008International Off-Air 

Brand Guidelines

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Logo

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Logo on whiteLogo on black

Logo

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Logo / Hero Colour 

Trademark symbol must always be present

Minimum height 8mm

COLOUR - PMS 375

R - 145

G - 212

B - 0

C - 47

M - 0

 Y - 100

K - 0

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contents

toolkit ‘A’ line brand device

Logo

Logos on Black & White

Hero Logo

Logo Colours (on white)

Logo Colours (on black)

Colour Values

Exclusion Zones 1

Exclusion Zones 2

Colour Theory

Font Specification

1

2

3

4

5

6

7

8

9

10

‘A’ Line Strap Device

‘A’ Line Logo Rotation

‘A’ Line Strap Usage

Print Examples 1

Print Examples 2

Print Examples 3

Print Examples 4

Print Examples 5

Print Examples 6

Print Examples 7

Print Examples 8

Contacts

11

12

13

14

15

16

17

18

19

20

21

22

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Colour Logos

In addition to black and white the 10 colours below are the ONLY colours to be used without prior consent.

Please contact Lester Mordue to discuss any further colour requirements - Lester_Mordue@discovery-europe.com

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Colour Logos

In addition to black and white the 10 colours below are the ONLY colours to be used without prior consent.

Please contact Lester Mordue to discuss any further colour requirements - Lester_Mordue@discovery-europe.com

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Exclusion ZonesNO type should be within these areaswith the exception of website details [as shown]

discoverytv.comdiscoverytv.comdiscoverytv.com

Preferred Exclusion Zone

e.g. Billboard, Press ad, etc.

Exclusion Zone for applications

involving limited spacee.g. Web banners, Skyscrapers, etc.

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What not to do

discoverytv.com discoverytv.com

discoverytv.com discoverytv.com

no type hereno type

here

no  t ype here

no type here

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Colour 

sadness / purity / power / health / joy / healing / understanding /

integrity / romance / longing / safety / danger / wisdom / peace /

We have chosen our palette from the vast array of rich and wonderful colours within the animal

kingdom. This wide pallete illustrates the diversity of the natural world.

Each colour can be used to enhance the emotional connection that ANIMAL PLANET seeks to

find with its audience.

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‘A’ Line Strap Device

7.6

strap is cut at 7.6

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large logo is rotated at 7.6

7.6

‘A’ Line Logo Rotation

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discoverytv.com

‘A’ Line Strap Usage

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Print Examples

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Font ArialPrimary Font Arial Bold

Font Arial Bold

discoverytv.com

“The quick brown fox jumps over the lazy dog.”

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Print Examples

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Print Examples

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Print Examples

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Print Examples

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Print Examples

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Print Examples

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Print Examples

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Contacts

Lester Mordue, International Creative Director lester_mordue@discovery-europe.com

Douglas Lerner, International Marketing Manager douglas_lerner@discovery.com

Sarah Wilson, International Production Manager sarah_wilson@discovery-europe.com