ANDROID APP MARKETING PLAN
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Transcript of ANDROID APP MARKETING PLAN
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MARKETING PLAN FOR ANDROID
APP
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APNI SHOPPING
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Marketing Plan • Executive Summary• Situation Analysis• Implementation• Goal• Tactics• Strategy
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EXECUTIVE SUMMARY
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PROBLEMS• Too Crowded• Stores play music at ungodly levels.• The salespeople do not leave you alone.• The mannequins are actually the stuff of
nightmares.• You have to deal with tweens who think
they are clever.
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APNI SHOPPINGShopping is done mainly for satisfaction order to fulfil the needs and desires of customers. And here marketing is all about meeting needs profitably .So we can conclude that Apni Shopping is all about providing satisfaction to the consumers to make them feel personalized which would be helpful in retaining the customers , and establishing long term relationships and brand trust.
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SITUATION ANALYSIS
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OVERVIEW OF MARKET
A Market is a socially made system which let the purchaser and the seller to invent various information and accomplish an exchange of commodity and service. It can also be termed as a place where goods trading takes place . A Market overview is very important to understand the concept of market.
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IMPLEMENTATION
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TO THOSE WHO LOVE SHOPPING OR WHO
NEED SHOPPING LADIES LOVE TO SHOPWomen's shopping is often crudely explained as “FEMALE DRIVE”. Once ready to wear became widely available ,department stores began to promote an increasingly extravagant and widespread demand for new clothes, cosmetics and other personal products.
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GOAL
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Various Goals are there……
Success Profit Customer Satisfaction Fulfill society needs Providing quality products Reasonable price
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TACTICS
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We have to remember that shops will try to trick us
into thinking we are getting something for less money when we are not . It is their job to make money
and its your job to stop them making money.
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STRATEGY
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There is some points we need to
remember…. Building a customer and store led culture
and team. Generating sustainable sales momentum in
food. Empowering our portfolio businesses to
peruse strategies to deliver shareholder value.
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COLLABORATORS
RETAIL STORESEXECUTIVES
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THE COMPETITOR
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Person which is rival against another . In
business , a company in same industry which offers
a similar product or service . The presence of one or more competitors can reduce the prices of
goods and services as companies attempt to gain
a larger market share.
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PRODUCT Should be unique
Offers greater viability and flexibility Customer support
Fulfil all needs ad wants.
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COMMUNICATION
1. SOCIAL MEDIA2. ADVERTISING3. HIRING SALES PERSON
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THANK YOU
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PROJECT SUBMITTED TO..PROF SAMEER MATHUR
IIM LUCKNOW
SUBMITTED BY….AADIT JAIN
SRM UNIVERSITY , INDIA