Android app ,Marketing plan
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Transcript of Android app ,Marketing plan
THE WAY THEY CONVINECE,THE WAY YOU DIFFERENTIATE
DATIDEA
WHICH TO CHOOSE??
INSTALL DATIDEA
SIMPLE:
MARKETING PLAN
EXECUTIVE SUMMARY
BY REFERRING DIFFERENT PLANS AS PER THE REGULAR DATA AND CALL USAGE OF CUSTOMER,THIS
APP SUGGEST THE BEST PLAN FOR CUSTOMER WHICH FACILITATE THAT SERVICE AT MINIMAL COST.
IT PROVIDES RECHARGE OFFERS FOR POTENTIAL PLANS AT LOWEST COST POSSIBLE
ABOUT APP
PROVIDES BRIEF DETAILS ABOUT DIFFERENT COMPANIES DATA PLANS AND CALL RATES FOR PREPAID AND POSTPAID MOBILESTRACK YPUR DAILY USAGE OF DATA AND CALL RATES
SUGGEST BEST PLANS AS PER YOUR MONTHLUY OR YEARLY DATA USAGE
ABOUT APPLICATION
PROVIDES FACILITY FOR RECHARGE AND WALLET OPTION
INCREAMENT IN MONEY IN YOUR WALLET AT SPECIFIC INTEREST
TARGET CUSTOMERSDEMOGRAPHIC:
TARGET CUSTOMER:MILLENIALS AGE(16-35)
INCOME:HIGHER UPPER
LOWER UPPER
UPPER MIDDLE
TARGET CUSTOMERSDEMOGRAPHIC:
TARGET CUSTOMERSGEOGRAPHIC(INDIA)
GEOGRAPHIC:(CLASS A,B,C METRO CITIES)
PSYCHOGRAPHIC:CULTURAL,SOCIALLY GREETED
TARGET CUSTOMERS
WHY GEN Y???
ANALYSISS
GOAL
GOAL
GOAL
TARGET MARKET
TO HAVE DATA PLANS AND CALL RATED AT MINIMAL
RATE POSSIBLETO SELECT BEST COMPANY WITH BEST NETWORK ALL
OVER THE FLOORTO COMPARE PLANS AND TO SELECT BEST VIABLE PLANS
AS PER RESPECTIVE DATA AND CALL USAGE
TO MOVE FROM ONE COMPANY TO ANOTHER BY MEANS OF COMPARISION
TO HAVE BEST COMPARED PLAN AT LOWEST RATE
POSSIBLE
• CONSUMER NEEDS AND WANTS
SERVICE PROVIDER
TO TRACK DATA AND COMPARE IT AS PER
YOUR USAGE DIFFERENT PLANS
KOMPARIFY,FINDER.COM
OUTPUT PROVIDER
WHICH ALLOWS TO RECHARGE YOUR DATA PLAN OR CALL RATE AT
MINIMAL COST
PAYTM.,FREECHARGE
COMPETITORS(EXHIBIT 1)
LOW SUBSCRIPTION RATE FASTER PAYMENT
INCREAMENT IN WALLET BALANCE AT CERTAIN RATE OVER A PERIOD OF TIME
SUGGESTION OF POTENTIAL PLANS AS PER USAGE DAY TO DAY USAGE ANALYSIS
CONSTANT COMMUNICATION WITH CUSTOMERS
POINT OF DIFFERENCE(POD)
VALUE PROPOSITION
CUSTOMER VALUE PRPOSITION
OH!!1THIS CALL AND DATA RATES
ARE TOO HIGH!!!!
SURF DATA AND CALL RATES OF
EVERY NETWORK
COMPATRE YOUR CALL AND DATA
PLANS
ALTER OUR PLAN WITH PREMIUM
POTENTIAL OTHER PLAN
RECHARGE YOUR DATA PLAN WITH PREMIUM
TRANSACTION AND CASHBACK
OPTION
SHARE YOUR EXPERIANCE
ASSISTNETWORK DEALER
COLLABORATOR VALUE PROPOSITION
COMMUNICATE WITH
CUSTOMER
SERVICES
SERVICES
NEVIGATE DIFFERENT
PLANSLET YOU CHOOSE BEST NETWORK
SUGGEST BEST PLANS
PREMIUM CASHBACK AND
RECHARGE FEATURES
EWALLET WITH PREMIUM
INCREAMENT AMOUNT OPTION
SERVICES
APPLICATION
CUSTOMER
NETWORK COMPANIES
FREE FEATURES FREE SURFING OF DATA
AND CALL PLANS OF DIFFERENT COMPANIES
RECHARGE AT PREMIUM PRICES
ANALYSATION OF DATA AND CALL
USAGE(DIALY,MONTHLY
DIFFERENT PAYMENT MODE OPTION
FASTER SERVICE
FEATURES
PREMIUM FEATURES
SUGGESTION OF POTENTIAL DATA PLANS TO ALTER
WALLET BALANCE OPTION WITH CONSTANT
INCREAMENT IN WALLET AMOUNT
DAILY USAGE REPORT CARD OF CALL AND DATA WITH DIFFERENT SUGGESTION
PREMIUM CASHBACK OPTIONS ON RECHARGE
FEATURES
VALUE NETWORK
APP FEATURED
CUSTOMER
VISBILITY(ONLINE PRESENCE)
IN STORE PROMOTION
E-COMMUNICATION(MAIL,SOCIAL
MEDIA)
NETWORK DEALER
BRAND AMBESSADOR
YOUTH ACTIVITY PROMOTION
IN-STORE PROMOTION
SOCIAL AND DIGITAL MEDIA PRESENCE(FACEBOOK
,TWITTER,INSTAGRAM)
PERSONAL COMMUNICATION VIA
YOUTH ACTIVITY PROMOTION
ADVERTISEMENTS
COMMUNICATION TOOLS
IMPLEMENTATION
ORGANISATIONAL STRUCTURE
DISRIBUTION
THANK YOU