Andrew Grill - Social Media '09 (a mashup* event)
15
@andrewgrill LondonCalling.mobi Engagement in the real world
-
Upload
mashup-event -
Category
Business
-
view
677 -
download
2
description
Andrew GrillEngagement in the Real WorldSocial Media '09a mashup* eventmashupevent.com
Transcript of Andrew Grill - Social Media '09 (a mashup* event)
@andrewgrill
LondonCalling.mobi
Engagement in the real world
Why are we here?
Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another choice.
Operations delivers.
Any gap between the two drives a conversationon the social Web.
Dave Evans bit.ly/nublack
4 rules
Listen
Learn
Engage
Integrate
bit.ly/4rules
ListenListen
Learn
Engage
Who do we engage with?
Just like in real life…
Integrate