Reputation Online Andrew Grill 9 July 9 2010
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Transcript of Reputation Online Andrew Grill 9 July 9 2010
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Online monitoring 101
What is it?Why do you need it?
What can it do?
@andrewgrill
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Is this your company?
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lc.tl/listen
Listen
Learn
Engage
Integrate
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Marketing sets the expectation, marketing creates demand, marketing helps a
consumer differentiate why one choice is better than another choice
Dave Evans lc.tl/delivers
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Marketing sets the expectation, marketing creates demand, marketing helps a
consumer differentiate why one choice is better than another choice
Dave Evans lc.tl/delivers
![Page 6: Reputation Online Andrew Grill 9 July 9 2010](https://reader030.fdocuments.in/reader030/viewer/2022012918/545c9849b0af9fa92c8b48e2/html5/thumbnails/6.jpg)
Marketing sets the expectation, marketing creates demand, marketing helps a
consumer differentiate why one choice is better than another choice
Dave Evans lc.tl/delivers
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Marketing sets the expectation, marketing creates demand, marketing helps a
consumer differentiate why one choice is better than another choice
Operations delivers
Any gap between the two drives a conversation on the social Web
Dave Evans lc.tl/delivers
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Social Media is demanding attention
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Listening is NOT spying
lc.tl/bt
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Research the market
lc.tl/ebuzz
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So many choices…
lc.tl/ebuzz
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What is it?
•Much more than “Google alerts” and Tweetdeck
•Sentiment analysis
• Influencer analysis
•Actionable insight
•Relevant content
•Value add to your business & brand
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Track conversations in real-time
lc.tl/pulse
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Relevant content
lc.tl/voice
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Manual sentiment scoring and analysis
lc.tl/voice
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Sentiment Analysis
lc.tl/voice
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Influencer Analysis
lc.tl/voice
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Brand Cloud
A Brand Cloud is a great way to understand how terms can differ from one brand to another. Placement of words in this visual is key. Words closer to the top align with your brand, where words at the bottom align with your competitor..
lc.tl/voice
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Why do you need it?
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lc.tl/eurostar
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What can it do?
•Provide early warning or problems
•Customer service
•Spot trends
•Stay ahead of the competition
•Market research
•Product improvements
•Recruitment
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Things you should ask any provider
• Staff experience
• Data sources
• Sentiment
• After sales support
• Reporting capability
• Investment in product development
• Local presence
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Top tips
• Start the party by listening
• Be open and honest
• Be responsive
• Follow through – twitter is asynchronous
• When you scream on twitter, everyone hears you
• One good tweet deserves another
• Research by having your own twitter account and watch what goes on
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Social media is just like real life!
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Follow me on twitter.com/AndrewGrill
www.visibletechnologies.com
contact via http://lc.tl/c
+44 788 198 6694