Andrew goodwin thoery
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Transcript of Andrew goodwin thoery
Andrew Goodwin
Andrew Goodwin wrote about music video's and suggested that they follow
certain codes and conventions.
1. The record company demands for exposure of the artist will mean a lot of close up shots of the singer.
The lyrics “she expected the world”
3. There will be a relationship between lyrics and visuals.
2.There will be a relationship between the music and visuals.
4. There will be genre characteristics. For example; rock music videos show live performance. hip-hop music videos presents images of a 'gangsta' lifestyle. boy bands have dance routines.
5. There will be references to the notion of looking, (voyeurism, scopophillia)
6. There will be some use of intertextual references.
Textual analysis: music video
• Denotations of performance, narrative and other visual elements• Genre characteristics • Cinematography• Mise-en-scene• Editing• Notion of looking• Intertextual referencing