Andrew Goodwin

Andrew Goodwin wrote about music video's and suggested that they follow

certain codes and conventions.

1. The record company demands for exposure of the artist will mean a lot of close up shots of the singer.

The lyrics “she expected the world”

3. There will be a relationship between lyrics and visuals.

2.There will be a relationship between the music and visuals.

4. There will be genre characteristics. For example; rock music videos show live performance. hip-hop music videos presents images of a 'gangsta' lifestyle. boy bands have dance routines.

5. There will be references to the notion of looking, (voyeurism, scopophillia)

6. There will be some use of intertextual references.

Textual analysis: music video

• Denotations of performance, narrative and other visual elements• Genre characteristics • Cinematography• Mise-en-scene• Editing• Notion of looking• Intertextual referencing