ANDREW GOODWIN

ANDREW GOODWIN

Andrew Goodwin identifies 5 aspects of music videos that we as the audience should look out for:

Thought beats-seeing the sound

Narrative and Performance

The star Image

Relation of visuals to the song

Technical aspects of the music video

STAR IMAGE

The star image is a vital aspect of music videos. It enables the narrative to be clear and describes the development

of the story. In addition to this, it promotes the artist individually.

RELATION OF VISUALS TO SONG

ILLUSTRATEMusic videos can use a set of images to illustrate the

meaning of lyrics & genre which tends to be most common.

AMPLIFY

This is similar to repeatability. Meanings and effects are manipulated and constantly shown

through the video and drummed into our vision.

DISJUNCTURE

This is where the meaning of the song is completely ignored and the visuals do not

match

THOUGHT BEATS

Thought beats=the idea that music videos and the narrative ideas, including the beat and rhythm, are

correlated through the use of incidental cuts, frequent shot taking and other filming techniques. You need to

explore the structure of verses, the chorus, and the speed of the beats throughout the song and consider how to highlight the difference throughout the video. Finally,

you have to look at the voice of specific artist, as all are extremely unique and establish an individual mood and

aim to reflect that with the mode of address presented to the audience.

TECHNICAL ASPECTS

Technical aspects hold the music video together through the use of camera work, movement, angle, mise-en-

scene, editing, sound and special effects

Speed, camera movement, editing, cutting and post production are all forms of use of camera.

Lighting and colour help set moods and emphasise key moments of the song for dramatic effect

Mise-en-scene is vital, it needs to look authentic to attain professionalism

NARRATIVE AND PERFORMANCEWhilst watching a music video, the audience is

only really given an idea of the storyline therefore they have to come up with part of it on their own. Goodwin thinks that the music

video should give all the narrative to the audience, as it makes it more realistic and

easier to watch repeatedly.