Andrea Slingsby, CEO

TIQ Embracing Disruption

Gold Coast, 28 March 2017

Who are Atira? Atira Student Living has evolved from The Pad student

accommodation business with over 10 years of market

leading student accommodation experience.

Atira represents a formal partnership between Blue Sky

Alternative Investments (Blue Sky) and Goldman Sachs with

a goal to acquire, develop and operate up to 10,000 purpose

built student beds across Australia and New Zealand. Atira

will manage the $1.5 billion property portfolio.

Our buildings feature:

– Unique modern design and new construction

– High quality finishes and facilities

– High levels of security and safety

– All new standards of student experience, customer

service, proactive support, exceptional facilities for

student life.

Atira has

• Over 1,000 beds currently under management and

• A further 4,000 beds in the development pipeline across Brisbane,

Sydney, Melbourne and Adelaide.

• The goal is to get to 10,000 beds in Australia and New Zealand

Disruption in Service Delivery to

Students in Purpose Built Student

Accommodation (PBSA)

Myth Busting in PBSA:

Turning the traditional accommodation model on its head to create a unique

student engagement approach

Myth #1:

It’s all about the accommodation and internet

Myth #2:

It’s all about pricing in an increasingly competitive landscape

(i.e students aren’t prepared to pay premium prices)

Myth #3:

Proactive, high service model and expansive student experience program costs money to execute

Our Approach: Research and data is key to everything (customer centricity)

Extensive student research tells us (loudly & clearly):

• Connecting to new friends, the community and Australian culture is a key priority for international students and is critical to their happiness and decision making

• Language is a key issue (before and during the experience here)

• They want to feel like they are in a “home away from home”

• Safety and security are also critical issues & decision drivers

• Room features are important but not critical

• Price is not as sensitive for many demographics

Who is this guy?

Professor Nigel Nicholson, Professor of Organisational Behaviour at London Business School “How Hardwired is Human Behaviour”

Our Approach A unique student engagement approach

We believe creating great student communities doesn’t happen by accident.

Our deeply thought through approach is based on the work by Nigel Nicholson on Evolutionary

Psychology. We apply this thinking to all aspects of Student Engagement.

Family

Families are for support and personal

development.

– Creating small groups of students who

share with each other and build strong

bonds.

– Student Experience Assistant as a leader

Village

Village is a collection of families that

work together to helping each other.

– Groups of families sharing activities with

other families in outings, games and

activities

– Student Experience Assistants organised

to look after “Villages” of Students.

Tribe

The Tribe are a collection of Villages

which provide the forum for culture,

recognition, celebration, community,

connection and protection.

– Weekly Bar-B-Que and other events to get everyone

together.

– Recognition of individual student’s success within

the Tribe.

Family

Family for support and

personal development.

– Connecting groups of up

to 8 together

– Activities on each floor

to support connections

between small groups of

students

– Building design

incorporates family

“lounges” and common

areas

– Family “pizza nights”

and other floor events to

get to know your

immediate neighbours

– Creating a “home away

from home” environment

– Student Support

Assistants organised to

support a number of

“Families”

Meet Bonnie..

One of our “not-so-secret” weapons….

Village

Village grouping for supporting

each other and other families in

the village.

– Student experience activities

at a Village level

– Student Support Assistants

organised

to look after “Villages”

of Students.

– Orientation Week team

building tours

– Games and competitions

within the Village

– Cooking competitions within

the Village

Tribe

Tribe for culture, recognition,

celebration, community and

protection.

– Students connected

between all Atira buildings

(e.g. PJ party, beach parties

Health & wellness

challenges etc.)

– Weekly BBQ gets all

residents down to get

to know each other

over food.

– Social events that connect

you with the Atira tribe as

well as the broader student

communities.

– A range of special events,

tours and trips that integrate

residents into the Australian

way of life.

– Recognition of individual

student’s success within the

Tribe.

Steps to Success : A unique student engagement model

Academic Focus

We believe that the reason

students are here is to

achieve academic

success. We support this

with:

– Rooms with desks for

private study

– High speed internet

– Study rooms for groups to

work together

– Student Support

Assistants when student

needs advice

– Pastoral care when they

go through difficult times

– A range of life skills and

specialist programs to

support and enhance the

academic programs

Health & Wellbeing

We believe that fitness and

health play an important

part of life. We support this

with:

– A fitness program run by a

partner with over 20 years

of experience in health and

fitness

– A free gym in every facility.

– Fun challenges for health,

fitness and weight.

– Programs that include

yoga, Pilates, etc.

– Personal trainers

– Games and activities

– “Red Frog” counselling

Community

We believe that healthy

communities are built at

3 main levels. Family for

support and personal

development. Village for

helping each other. Tribe

for culture, recognition,

celebration, community,

connection and protection.

We support and embody

this approach by:

– Activities designed and

run at all three levels

of connection.

– Buddy system, Student

Support Assistants and

Atira Staff to support

each level.

Recreation &

Social

We believe that culture,

community and being

connected are driven by

what we do in our

recreation and social

interactions.

We support this by:

– Student Experience

Manager and program.

– Food, pizza nights,

weekly BBQ.

– Organised trips and

experiences throughout

Australia.

– Sport and games

– Pool, table tennis, Trivia

nights competitions and …

Fun

Life Ready

We believe in creating

opportunities to engage

with real life experiences to

help students succeed

before, during and after

study.

We support this by:

– Presentation on thought

leadership by industry

leaders

– Creating part time job

opportunities like tutoring

– Life skills such as goal

setting and leadership

– Connecting into relevant

organisations and

opportunities

Broader

Community

Activities

– Brisbane cultural events

– cross promotion and

ticket giveaways

– Brisbane

Roar/Lion/Bronco’s trips

– Student Guild cross

promotions – giveaways

etc.

– Day tours and trips for

weekend activities

– Cultural activities

– Goal is to deliver a

program that creates a

deep range of rich

experiences and

activities that connects

students to their city and

Australia.

Activities

& Trips Some examples of the most

popular:

Visits to:

– Lone Pine Koala Sanctuary

– Gold Coast

– Sunshine Coast

– Brisbane activities

– DreamWorld

– Fraser Island

– Byron Bay

– Australia Zoo

– Springbrook National Park

A case study in strategic

partnerships:

Health &

Wellness By Healthwise

Health & wellness engagement vs

a pure facilities approach

Atira Health

& Wellness By Healthwise

Atira Student Health and Wellbeing

team have a high engagement

approach which augments

traditional heath & wellness

services & products such as

private personal training classes

with :

3 Group classes a week

alternating:

– Meditation classes

– Yoga

– Gym

– Pilates

Competitions

– Fun 12 week challenge to improve

fitness

– Tribal battle between properties

– Table Tennis Competitions

– Pool Competitions

– Volley Ball

– Kayak races

– Running Club

Proactive Care

& Support Model

– Tracking of all activities (paid and

unpaid) to monitor student

engagement and allow proactive

support

– Student Experience Assistants are

on property all the time and are

highly trained in student support,

customer service, mediation and

mentoring and available for an

student who needs to talk to

someone

– Red Frogs is a support network for

university students and school-

leavers run by volunteers known as

the 'Red Frogs Crew'. They provide

confidential counselling to residents

in need.

– Deliberately create opportunities to

engage with students and

meaningfully measure everything

Thank You