Andrea Hrckova and Andrej Garaj - From ego-centered to user-centered design of gamification -...
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From ego-centered to user-centered design of gamification Mgr. Andrea Hrčková, PhD. Bc. Andrej Garaj
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Transcript of Andrea Hrckova and Andrej Garaj - From ego-centered to user-centered design of gamification -...
From ego-centered touser-centered design of gamification
Mgr. Andrea Hrčková, PhD.Bc. Andrej Garaj
Gamification
Gamefulness
Book ClashMultiplayer or single
quiz
Book WorldVisualization of
personal or global statistic
Full shelfCompulsory
reading application
“I think”
EGO FEEDBACK
2016
2014 “I think”
2016 “What people
need”
Young people
Empathy mapping
“What do you feel?”
“What do you do?”
“What do you think?”
What is difficult to overcome?
8
people
Results:What do readers like?- connecting and comparing information
they read with their reality - thinking about values
Results:What do gamers like?- the possibility to evolve, discover, cooperate
or to destroy / kill the enemies.- striving to gain the final objective, adrenaline
Most important for gamers and readers:
EMOTIONS
- feeling of thrill and conflict- identification with the character- to build or to see something new- immersion to the story
Pains:- the senselessness (missing purpose)- bad graphics - difficult text and cliche
Feature for thrill, killing:
Killing daemons of stupidity
Evolution feature:
Spirit
Explorers feature:new books on the map, cleaning and completing the quiz
EXCELLENT
Social feature: Best thoughts on book
Best thoughtWith big power goes big responsibility
5
people
Impact on quality of life?
Our team
Words Words
Boss Boss IT Code Code
Ilustration Coffee
