Andrea Coffey

Brand Consultant

and Product Evangelist

BeFirst to the

FUTURE Think to the FUTURE

whilst changing the

present

Andrea Coffey

Shane Nolan

TECHNOLOGICAL ADVANCES Never cease to surprise us

28% of 3-4 year olds

use a tablet

Source: Ofcom, Oct 2013

FAST, UNPREDICTABLE CHANGE is an absolute certainty

THE WORLD

is changing

PEOPLE

are changing

TECHNOLOGY

is changing

FAST, UNPREDICTABLE CHANGE is an absolute certainty

THE WORLD

is changing

PEOPLE

are changing

TECHNOLOGY

is changing

2005 2013

ACCESSIBILITY OF DEVICES Will drive growth

THE NEXT 5BN

Source: (1) eMarketer, Nov 2013; (2) Eric Schmidt estimate*

[100% of Global

Population]

Internet Population

Global Population

2014

[39% of Global

Population]

2.8 BN

7.2 BN

2020

8 BN

* 8 BN

8 BN

ACCESSIBILITY OF DEVICES Will drive growth

€59 Phone €53 Tablet Project Loon,

Titan

Wifi Everywhere

“

Project Loon Video

FAST, UNPREDICTABLE CHANGE is an absolute certainty

THE WORLD

is changing

PEOPLE

are changing

TECHNOLOGY

is changing

ENTERING A NEW WORLD Of Six Screens (yes, six!)

[MOBILE]

e.g.

Project Ara

[TABLET]

e.g.

Senseg

[DESKTOP]

e.g.

Flutter

[IN-CAR]

e.g. HUD

Windscreens

[TV]

e.g.

Chromecast

e.g. Samsung

Gear, Google

Glass, Contact

lens, Android SDK

[WEARABLE]

ENTERING A NEW WORLD Of Six Screens (yes, six!)

[MOBILE]

e.g.

Project Ara

[TABLET]

e.g.

Senseg

[DESKTOP]

e.g.

Flutter

[IN-CAR]

e.g. HUD

Windscreens

[TV]

e.g.

Chromecast

e.g. Samsung

Gear, Google

Glass, Contact

lens, Android SDK

[WEARABLE]

ENTERING A NEW WORLD Of Six Screens (yes, six!)

[MOBILE]

e.g.

Project Ara

[TABLET]

e.g.

Senseg

[DESKTOP]

e.g.

Flutter

[IN-CAR]

e.g. HUD

Windscreens

[TV]

e.g.

Chromecast

e.g. Samsung

Gear, Google

Glass, Contact

lens, Android SDK

[WEARABLE]

FAST, UNPREDICTABLE CHANGE is an absolute certainty

THE WORLD

is changing

PEOPLE

are changing

TECHNOLOGY

is changing

WITH A NEW BREED of consumer

30% Of Google

searches are

mobile (1)

[INFORMATION] MORE ACCESS

12Bn Online videos are

watched every

month (2)

[ENTERTAINMENT] MORE CHOICE

Of all 2013

Christmas

shopping in the IE

was online (3)

[SHOPPING] MUCH MORE ONLINE

28%

Source: (1) ComScore, Jan 2013; (2) ComScore, Aug 2013; (3) Core Media, Feb 2014

Google Confidential and Proprietary

YouTube users are valuable consumers

more likely to buy

electronics, gadgets, or

other devices

more likely to buy /

download digital music,

movies, or books

more likely to buy apps

for their smartphone or

tablet

2.3x

2.8x

3.3x

Source: YouTube Global Audience Study, IPSOS 2013

THE WORLD

is changing

PEOPLE

are changing

TECHNOLOGY

is changing

FAST, UNPREDICTABLE CHANGE is an absolute certainty

BeFirst to the

FUTURE so how can you

think to the FUTURE whilst

changing the present…?

BeFirst to the

FUTURE

Thank you

Andrea Coffey