Andrea Buffa - Digital Food Days
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Transcript of Andrea Buffa - Digital Food Days
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Agricultural Production
Handling & Storage
Processing & Packaging Distribution Consumption
1/3 of food produced for
human consumption is lost
or wasted globally every year
* Source: “Global food losses and food waste” - FAO, 2011
• Cereals
• Roots & Tubers
• Oilseeds & Pulses
• Fruit & Vegetables
• Meat
• Fish & Seafood
• Milk
~854 million
tons/yr
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2 mln of fresh food pallets
transit in EU alone every year…
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…but few things can go wrong and
the customer will know it before you!
The icecream
melted!
They stole
my cargo!
It’s late!
Theft Damages
Deterioration Poisoning
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Failed logistics
services generates:
Potential repercussions
Product value loss Waste Lower brand image Legal issues Additional costs Unsatisfied clients
…
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Repercussions are real,
solutions are expensive
Tesco CEO - “Supply chain website for consumer”
Danone - Tracebility!!!
McDonald - Substainability for beef full scale project, $ 1 billion
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.. today’s technology solutions are not yet capable of
globally monitoring the location and status of goods.
BAR CODE QR CODE RFID
Something has to be done but..
…
Other available options are:
• Rigid
• Expensive
• Bulky • Have limited power range
• Complex infrastructure
..and:
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Time to adopt modern technology to
monitor products at all time everywhere
From the
Producer
To the
Customer
Delivery
Monitor sensitive
goods When
Where
What
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The solution is a service that links
together different technologies…
Composed by: Which allow:
Monitor position & parameters (e.g. temperature)
Instant alert + real time monitoring
Data collection + automatic processes
Tracker + Sensors
World wide communication
Server structure
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…and solves the problem in a
simple and easy way
Long battery life
Adaptable
Reusable (eco-friendly)
Credit card size
Most used sensors onboard
Fully customizable
Easy to use
Tailored to your needs
Worldwide coverage
Hardware Service Hardware Service
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Nestle $ 1 bn milk scandal
“Catania: autista imprigionato in
cella frigo durante furto”
Prevention through monitoring is
x100 times better then “cure”
• Improved asset management
– Goods
– Infrastructures
– People
• Brand and customer protection
• People safety
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The cost of monitoring is a minimum
fraction of the value
Granarolo 2,5 Mln $ (blue mozzarella scandal)
Single pallet
$ 10,000
Monthly
Service $ 40