Ancillary tasks planning
4
Digipak Poster Photograph of the artist with Slippers on in a forest/rural location Artist name, album title and additional info e.g. Reviews etc. The photograph will link the artist back to their ‘roots’ of the CD and incorporate it all together. I think it is important that the poster adds to the brand I am trying to create and links everything together to make it clear to my audience what CD the poster is advertising. The photograph will look fun and add to the meaning of the music video and youth representation. I have tried to stick with the codes and conventions of Digipaks by making the artist name really clear as well as the album name. The artist name will be in ALL capitals to draw the attention of my audience and similar to the Muse poster I studied. The colours will be really vibrant to draw attention and add to the representation we are trying to create. The information won’t be too alluring on the eye to ensure that my audience instantly look at the photography so that they can establish an idea of the artists representation. Similar to the Damien Rice poster I looked at which has a very bright central image, with minimal text to read quickly. “ ***** “ NME The 5-star reviews will instantly give the audience an idea of what companies think of the CD and make them buy it, just like the Two Door Cinema Club poster which is a good example.
Transcript of Ancillary tasks planning
Digipak Poster
Photograph of the artist with Slippers on in a forest/rural
location
Artist name, album title and additional info e.g.
Reviews etc.
The photograph will link the artist back to their ‘roots’ of the CD and incorporate it all together. I think it is important that the poster adds to the
brand I am trying to create and links
everything together to make it clear to my
audience what CD the poster is advertising. The photograph will
look fun and add to the meaning of the music
video and youth representation.
I have tried to stick with the codes and
conventions of Digipaks by making the artist name really clear as
well as the album name. The artist name will be in ALL capitals to draw
the attention of my audience and similar to
the Muse poster I studied.
The colours will be really vibrant to draw attention and add to
the representation we are trying to create.
The information won’t be too alluring on the eye to ensure that my audience instantly look at the photography so that they can establish an idea of the artists
representation. Similar to the Damien Rice poster I looked at which has a very
bright central image, with minimal text to
read quickly.
“ ***** “ NME
The 5-star reviews will instantly give the
audience an idea of what companies think of the CD and make them buy it, just like the Two Door Cinema Club poster which is a
good example.
DigipakBask Front
Back of front
Outside-Flap
Front of back (Inside) Inside-Flap
Song Titles
Background-Rural area. Trees
Album Title
Photograph of Artists Slippers in rural area, forest? We just see Ankles
with slippers on and location behind.
Shot of artist in an industrial location. Wide shot which
shows him with the slippers on and shows that fun representation.
Pure Cityscape followed on from ‘Outside-Flap’.
City photography
goes behind the flap with trees
etc. on top.
Natural setting of trees and maybe a bench to link back
to music video.
Digipak cont.
The Digipak will show different locations and contrasting between the city and rural. The demonstrates the
representation we are creating and the two differences of youth. This style is similar to one of the Digipaks that I
looked at, Muse, because it had a mix of two locations which creates a very bold statement and is very effective.
I thought it was important to keep the brand running throughout by using the
same style imagery as the Digipak poster to ensure it all link together. The image of slippers will be very
poignant and tells the audience the genre of music and will intrigue them
further making them want to see inside. The main image will be really
colourful, especially the slippers against the washed out background to
make it clear what you should be looking at.
A Digipak must include additional extras to the CD, therefore I thought it was good to include an extra song so that the audience will but it and follow the codes and conventions of Digipaks. This is what Two Door Cinema Club did with their Digipak, the audience had to listen to the whole CD before so that the extra song would play. This is also
important to ensure that it has something different to the digital download and offer a different experience to the digital age.
The fonts will be fairly simple to show the simplicity of the genre, it will be
the photography that will demonstrate the fun, youthful connotation.
Website
Artist nameNavigation bar
Home News Tour Gallery Shop Contact
Photograph of bench with slipper on,
suggesting that the artist is sat on it.
News Feed
Social media icons
26th – Goes on Tour
12th – WIN! Backstage Passes on the upcoming tour!
01st – Single makes Debut and wins Grammy!
The social media icons are
important to attract my
audience because they are
technology savvy, this was used in
almost every website I analysed, like Noah and the
whale.
The design will be similar to Teddy Thompsons website as it is simple yet very effective
and gives the audience all the information instantly.
The navigation
bar will let the audience
access other pages on the website and
when you roll over each
‘navigation’ they will
animate to make it fun.
There will be minimal information forcing the audience to view other pages. The news feed however will
provide some info. on important dates which will have ‘read more’ links to
make people explore further.
