Analytics for Enterprise Efficiency and Effectiveness

Gordon Wishon, John Rome and Leah LommelArizona State University (ASU)

About Us

Gordon WishonChief Information Officer

Leah LommelAVP, Development/BI

John RomeDeputy CIO and BI Strategist

Institutional Landscape

Change Imperatives at Our Institutions

Shrinking/Flat Budgets

Drowning in Data

Want our ERPs to Deliver MORE Value

Increased Demand for Accountability

Arizona Board of Regent Scorecard

Struggling to Create Insight from Data

Full Employment from External Reporting

Headlines Point to Analytics/BI!

Hot IT Skills for 2012

About ASU

Arizona State University

2011 ASU Total Headcount Enrollment

2002 2003 2004 2005 2006 2007 2008 2009 2010 20110

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

55,49157,543 58,156

61,03363,278 64,394

67,082 68,06470,440

72,254

58,404 Undergraduates

Analytic Products

Enterprise Data Warehouse

(EDW)

ASU Pioneers in Data Warehousing

EDW Started in Early 1990’s

ASU Data Warehouse Team from the “Early Years”

Educause Publication - 1995

ASU Treats Data as Strategic Asset

*Choice of Data Warehouse Build or Buy - ~400 Respondents

ASU Both Built & Bought Data Warehouse

Shameless Plug for Core Data Services

“MyReports”

We Have Rocket Scientists at ASU

Dr. Phil Christensen - ASU

…And Student Rocket Scientists

MyReports –Tool for Rocket Scientist

Oracle/Hyperion Interactive Reporting (formerly Brio)

Example Query – Ad Hoc Capability

*Apologies to Gary Larson

Not Everyone is a Rocket Scientist!

Dashboards

http://dashboard.asu.edu

Non-Rocket Scientist Query Tool

ASU’s Main Portal Page

Part of Unified Web Experience

http://my.asu.edu

Tracking Student Progress

From ASU’s eAdvisor Dashboard

Monitoring Class Enrollment

From ASU’s Course Enrollment Management Dashboard

Mashups

From ASU’s Faculty Dashboard

From ASU’s Research Dashboard

Single Version of Truth

From ASU’s Financial/SuperReport Dashboard

What is My “Burn-Rate”?

Early Warning/Retention Tool

From ASU’s Retention Dashboard

From ASU’s Retention Dashboard

From ASU’s Retention Dashboard

From ASU’s Retention Dashboard

Dashboard Links Directly to ERP System Like Several Others

Gains in Freshman Retention Rates

2006 2007 2008 2009 2010

77.2%

79.5%

81%

84% 84%

First-Time Full-Time Freshman

eadvisor.asu.edu

Students Know How They Stand

Best Practices for Analytics

Leadership Support

Dr. Michael CrowPresident of ASU

One of “America’s Top 25 Thinkers”

Dr. Elizabeth CapaldiProvost of ASU

Creator of eAdvisor Dr. Morgan Olsen

CFO of ASUData Driven

“Data Driven” Culture

Policies/Appropriate Security In Place

Data Policies Circa 1992

Dedicated BI Team

BI ToolsData Warehouse

Dashboard/Reporting Team (6)Data Warehouse Team (6)

• Oracle 11G RAC Hosted• Both Buy (EPM)and Build • 400 GB • ETL – Ascential/DataStage• Hosted

Director (1) and Student Workers (4)

13

BI Staff

4%

~700 Hits/Day

~4000 Queries/Day

• Hosted at ASU

Including Student BI Developers

Student Developers in the “Cave”

Dashboards Make for Easy Consumption

Focus on Data/Information Delivery, Not Beautifully Built Data Warehouse

Data/Information Actionable

From ASU’s Dashboard Information Dashboard

BI on Top of Your BI

ASU’s Dashboard are Featured in Chapter

of this Book

From ASU’s Dashboard Information Dashboard

Helps Monitor Adoption/Usage

What’s Next

Better Predictive Analytics

Deeper Dive Into LMS Analytics

From ASU’s Blackboard Dashboard

More Mobile

Including Location Awareness/Voice Recognition, etc.

Better Visualization/Infographics

Incorporating Purchased/External Data

Big Data

Hadoop Output of Web Log Data

Questions?