28/08/2013

ANALYTICS AND ANALYSIS WITH

BLACKBAUD NETCOMMUNITY

Presented by:

Ray Villarica, Education Manager

Chris Bell, Web Developer &

Internet Solutions Consultant

28/08/2013

• Introductions

• What is Analytics?

• Native Raiser’s Edge and NetCommunity Tools

• Google Analytics

• Summing up

AGENDA

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• “Web analytics is the study of online behaviour in

order to improve it.” – Wikipedia

ANALYTICS

Measure

Learn Take

Action

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WHAT SHOULD YOU BE MEASURING

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• Drive to website

• Tracking the in between interaction

• Conversion of donations

• Answering the calls to action

• Defined by you and your organisation

SET GOALS

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• Site Usage Report

• Page Rank Report

• Page View Summary

• Page Overview Report

• Visit Summary

• Visitor Summary

• The Raiser’s Edge Tools

NATIVE NETCOMMUNITY ANALYTICAL TOOLS

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• Total number of hits and percentage compared to other pages

SITE USAGE REPORT

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• Displays the total number, average number per visit and average

number of page views

PAGE VIEW SUMMARY

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• Filterable report with the total number of page visits and views for

each page viewed

PAGE OVERVIEW REPORT

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• Displays statistics for website visits during the specified period of time

VISIT SUMMARY

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• Displays statistics including the total number of website visitors, the

number of unique visitors, the number of one-time visitors, the number

of repeat visitors, and the average number of visits per visitor

VISITOR SUMMARY

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REPORTS IN THE RAISER’S EDGE-CONSTITUENT

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REPORTS IN THE RAISER’S EDGE-DASHBOARD

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• What it is…

• How it works…

• Reports High Level

• Reports Detail

• Comparison

• Alerts

GOOGLE ANALYTICS

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• Free, hosted web analytics tool

• Shows how visitors find and use your site

• Tracks performance of keywords, ads, referring sites

• Provides numerous tools and reports to analyze site

• Extremely scalable – tools for novice to expert users

GOOGLE ANALYTICS IS…

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• Create a Google Analytics account

• Add JavaScript to bottom of layout or template in

NetCommunity, or use global administrative option

• Anonymous

- No personally identifiable information is

collected

- Data not accessible to staff or 3rd parties

• Caveats

- Like everything else on the Internet, requires

users accept cookies

- If user disables JavaScript, neither Google

Analytics nor NetCommunity will work

- No reporting tool is 100% accurate – focus on

trends and statistics

GOOGLE ANALYTICS – HOW IT WORKS

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GOOGLE ANALYTICS – HOW IT WORKS

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• Create a Google Analytics account

• Add JavaScript to bottom of layout or template in

NetCommunity, or use global administrative option

• Anonymous

- No personally identifiable information is

collected

- Data not accessible to staff or 3rd parties

• Caveats

- Like everything else on the Internet, requires

users accept cookies

- If user disables JavaScript, neither Google

Analytics nor NetCommunity will work

GOOGLE ANALYTICS – HOW IT WORKS

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HIGH LEVEL

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DETAIL

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COMPARISON

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ALERTS

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• Pros and cons to both

• Bottom line you should be using BOTH!

NETCOMMUNITY ANALYTICS VS. GOOGLE ANALYTICS

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• Like an X-ray machine

• You cannot manage what you cannot measure

• Make time and schedule

• Be aware of limitations

ANALYSIS COMPLETE…NOW WHAT?

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• Times?

• Visits?

• Pages?

• Search Engines?

• Mobile Devices?

UNDERSTAND THE BASICS

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Basics

(Google Analytics)

Transactional Data

(GA Goals & RE Data)

Influencing Factors

(Organizational Data)

• Unique visitors

• Page visits

• Pages per visit

• Length of visit

• New vs. Returning

Visitors

• Traffic Sources:

Direct, Referring or

Search

• Visits by days of

week, month and

hours of day

• Bounce Rate

• New User

Registrations

• Profile Updates

• eCommunications

Updates

• Interest Updates

• Donations

• Event Registrations

• Form Submission

• Email Appeals

• Newsletters

• Press releases

• News articles

• Events

TRACKING THE BASICS

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Basics

(Google Analytics)

Transactional Data

(GA Goals & RE Data)

Influencing Factors

(Organizational Data)

• Unique visitors

• Page visits

• Pages per visit

• Length of visit

• New vs. Returning

Visitors

• Traffic Sources:

Direct, Referring or

Search

• Visits by days of

week, month and

hours of day

• Bounce Rate

• New User

Registrations

• Profile Updates

• eCommunications

Updates

• Interest Updates

• Donations

• Event Registrations

• Form Submission

• Email Appeals

• Newsletters

• Press releases

• News articles

• Events

TRACKING THE BASICS – THE RAISER’S EDGE

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Basics

(Google Analytics)

Transactional Data

(GA Goals & RE Data)

Influencing Factors

(Organizational Data)

• Unique visitors

• Page visits

• Pages per visit

• Length of visit

• New vs. Returning

Visitors

• Traffic Sources:

Direct, Referring or

Search

• Visits by days of

week, month and

hours of day

• Bounce Rate

• New User

Registrations

• Profile Updates

• eCommunications

Updates

• Interest Updates

• Donations

• Event Registrations

• Form Submission

• Email Appeals

• Newsletters

• Press releases

• News articles

• Events

TRACKING THE BASICS - -INFLUENCERS

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• Set Goals

• Understand that no reporting mechanism is 100% accurate

• Best when using Google Analytics AND Blackbaud NetCommunity

Website Reporting

• Information gathered is less about the exact number and more about

user behavior patterns.

• USE IT!

THINGS TO REMEMBER

28/08/2013

THANK YOU FOR ATTENDING! Be sure to check the website for the information on the latest version of

Blackbaud NetCommunity v6.55

https://www.blackbaud.com/newbbnc

Let your Account Manager know if you have any questions or would like

to schedule a session with one of our BBNC experts!