Analytic Democracy -- Spreading the Wealth of Insights: Briefing Room by Eric Kavanagh, Cindi...
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Transcript of Analytic Democracy -- Spreading the Wealth of Insights: Briefing Room by Eric Kavanagh, Cindi...
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Tuesday, August 7, 2012
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Twitter Tag: #briefr
Reveal the essential characteristics of enterprise software, good and bad
Provide a forum for detailed analysis of today’s innovative technologies
Give vendors a chance to explain their product to savvy analysts
Allow audience members to pose serious questions... and get answers!
Mission
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Twitter Tag: #briefr
August: Analytics
September: Integration
October: Database
November: Cloud
December: Innovators
August: Analytics
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Twitter Tag: #briefr
Analytics has always been about discovering insights that lead to better business decisions.
Organizations can be challenged by the complexity of information management as they try to leverage analytics against disparate sources.
A growing number of vendors are offering robust visualization tools to help customers quickly and easily perform analytics against data from any source, from any device.
Analytics
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Twitter Tag: #briefr
Analyst: Cindi Howson Cindi Howson is the founder of BI Scorecard, a resource for in-depth BI tool evaluations based on exclusive hands-on testing. She is the author of several BI books including Successful Business Intelligence: Secrets to Making BI a Killer App, a TDWI faculty member, and a frequent contributor to Information Week. As a consultant, she advises clients on BI strategies and tool selections.
Prior to founding BI Scorecard, Howson was a manager at Deloitte & Touche and a BI standards leader for a Fortune 500 company.
She has an MBA from Rice University.
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Twitter Tag: #briefr
Tableau builds software for data visualization and rapid-fire business intelligence. Their mission is to help people see and understand data.
Tableau offers a wide variety of data representation possibilites.
Its BI platform fits both power users and casual BI users.
Tableau was recently ranked by Forrester as the #1 Advanced Data Visualization vendor.
Tableau
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Twitter Tag: #briefr
Brett Sheppard is the Senior Product Marketing Manager at Tableau Software where he helps people and organizations see, understand and communicate data. Previous roles include Gartner senior analyst, financial editor at Investor Relations Corp., and product or solution marketing roles at Greenplum (acquired by EMC), HP business intelligence solutions, Nortel Networks and Symantec.
An early starter, Brett worked in product marketing at data storage startup Maynard Electronics (acquired by Symantec/Archive Corp.) and in college as a data analyst at the U.S. Department of Defense as an employee of CASDE Corp./DDL OMNI Engineering.
Brett Sheppard
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Bloor Group Briefing RoomAugust 7, 2012
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Where we started…
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Help peopletheir data
see and understand
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Tableau DesktopFor Anyone
• Explore and visualize data• Self-service analytics for everyone• Blazing speed against massive data
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Tableau ServerFor Organizations
• An easy business intelligence system• Web dashboards and applications• Secure information management• Enterprise scalability
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Any Data…
DATABASES AND CUBES
DATA WAREHOUSE
“BIG DATA”
FILES & SPREADSHEETS
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OR
…As you Choose
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Author Once Experience for Mobile
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VizQLServer
DataServer
Application Server
Fast Data Engine
SQL Connector
MDX Connector
Data MartsData Warehouse Files Cubes
Gateway / Load Balancer
Repository
Customer data
Data connectors
Main components
Gateway
Clients
Desktop Browser Mobile
Tableau Architecture
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What Customers Say
18
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Demo
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Twitter Tag: #briefr
Analyst: Cindi Howson
Perceptions & Questions
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Analytic Democracy: Spreading the Wealth of Insight
Cindi HowsonFounder, BI Scorecard
Contact: [email protected]: BIScorecard
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Visual Data Discovery Defined
22
Visual Data Discovery tools speed the time to insight through the use of visualizations, best practices in visual perception, and easy exploration. Such tools support business agility and self-service BI through a variety of innovations that may include in-memory processing and mashing of multiple data sources.
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Business Users Are Excited About BI
23
Visual Data Discovery Drivers
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Business Users Are Excited About BI
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Visual Data Discovery Drivers
Visual Appeal
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Business Users Are Excited About BI
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Visual Data Discovery Drivers
Visual Appeal
Ease of Use
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Business Users Are Excited About BI
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Visual Data Discovery Drivers
Visual Appeal
Ease of Use
Freedom from IT
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Business Users Are Excited About BI
23
Visual Data Discovery Drivers
Visual Appeal
Ease of Use
Freedom from IT
Social data
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Visual Data Discovery – Hidden Insights
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Visual Data Discovery – Hidden Insights
• What are sales by customer?
• What are sales by customer this year versus last year?
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Visual Data Discovery – Hidden Insights
• What are sales by customer?
• What are sales by customer this year versus last year?
Tuesday, August 7, 2012
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Visual Data Discovery – Hidden Insights
• What are sales by customer?
• What are sales by customer this year versus last year?
• What are characteristics of customers with higher sales?
• What are characteristics of customers who have churned?
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Visualization vs. Visual Data Discovery
Visualization• Common charts types
– Bar, line, pie• Sometimes additional chart
types such as maps, gauge• Query, get tabular result,
then visualize• Data often from DW or
OLAP cube• Interactivity not guaranteed
Visual Data Discovery• Less common chart types
– Small multiples, waterfall, network, heat or tree map, spark line, tag cloud
• Best practices in visualization– No pies, smart use of color
• Single-step query and visualize• Highly interactive• Data mashed from DW, marts,
spreadsheets• May be “personal” analytic tool• Rapid prototyping and
deployment
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Self-Service BI Continuum
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Self-Service BI Continuum
Free-form SQL &
Ad-hoc query, broad
Explorer & navigate
Tweak a report
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Self-Service BI Continuum
Free-form SQL &
Ad-hoc query, broad
Explorer & navigate
Tweak a report
Reporting application or
visual data discovery
Tuesday, August 7, 2012
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Self-Service BI Continuum
Free-form SQL &
Ad-hoc query, broad
Explorer & navigate
Tweak a report
Reporting application or
visual data discovery
Casual User
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Self-Service BI Continuum
Free-form SQL &
Ad-hoc query, broad
Explorer & navigate
Tweak a report
Reporting application or
visual data discovery
Casual User
Expert
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Self-Service BI Trade-Off Continuum
IT Involvement User Autonomy
Ana
lytic
Com
plex
ity
•Size of bubble=user flexibility•Darker color =skills required to author
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Self-Service BI Trade-Off Continuum
IT Involvement User Autonomy
Ana
lytic
Com
plex
ity
Fixed Reports
•Size of bubble=user flexibility•Darker color =skills required to author
Tuesday, August 7, 2012
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Self-Service BI Trade-Off Continuum
IT Involvement User Autonomy
Ana
lytic
Com
plex
ity
Fixed Reports
Spreadsheets
•Size of bubble=user flexibility•Darker color =skills required to author
Tuesday, August 7, 2012
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Self-Service BI Trade-Off Continuum
IT Involvement User Autonomy
Ana
lytic
Com
plex
ity
Fixed Reports
Spreadsheets
Business Query
•Size of bubble=user flexibility•Darker color =skills required to author
Tuesday, August 7, 2012
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Self-Service BI Trade-Off Continuum
IT Involvement User Autonomy
Ana
lytic
Com
plex
ity
Fixed Reports
Spreadsheets
Business Query
Visual Discovery
•Size of bubble=user flexibility•Darker color =skills required to author
Tuesday, August 7, 2012
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Twitter Tag: #briefr
Tuesday, August 7, 2012
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Twitter Tag: #briefr
August: Analytics
September: Integration
October: Database
November: Cloud
December: Innovators
Upcoming Topics
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Twitter Tag: #briefr
Tuesday, August 7, 2012