Analysis.doc Final

8/8/2019 Analysis.doc Final

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1. Who is your current service provider?

0

5

10

15

20

25

30

35

Vodafone

Airtel

Reliance

Aircel

Docomo

Uninor

MTNL

Figure 6.1 Analysis on number of current service provider

From the above chart the number of Vodafone & Airtel mobile user are maximum compare to

others.


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2. How much is your monthly talk time usage?

a) Rs 100-200

b) Rs 200-300

c) Rs 300-400

d) Rs 400 and above

Table 6.1 Analysis gender wise on their monthly talk time usage

Count

Gender

TotalMale Female

monthly talk time usage Rs 100-200 8 2 10

Rs 200-300 12 8 20

Rs 300-400 30 22 52

Rs 400 and

above10 8 18

Total 60 40 100

0

5

10

15

20

25

30

Male Female

Rs 100-200

Rs 200-300

Rs 300-400

Rs 400 and above

Figure 6.2 Analysis gender wise on their monthly talk time usage

From the above table we can interpret that around 13.33 % of males comparing it with females 5

% the monthly talk time usage of Rs 100-200. Similarly around 20 % of males as well as

females the monthly talk time usage of Rs 200-300 , around 50 % of males comparing it with

females 55 % the monthly talk time usage of Rs 300-400 and around 16.66 % of males

comparing it with females 20 % the monthly talk time usage of Rs 400 and above .


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Figure 6.3 Analysis on monthly talk time usage

From the above table and figure, it can be quite clearly interpreted that respondents monthly talk

time usage is maximum at Rs 300-400


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3 . Rate the parameters depending upon the level of importance of each parameter according to

you, when selecting a service provider. (Please Encircle on a Scale of 1 to 10, 1 being lowest &10 being the highest)

Descriptive Statistics

N Minimum Maximum Mean Std. Deviation

Network availability 100 8 10 9.47 .674

Price of the starter kit 100 7 10 8.66 1.007

Tariffs of the service 100 8 10 8.95 .757

Schemes available on

the service

100 8 10 9.46 .673

Outlet availability in

your vicinity

100 7 10 8.66 1.007

Peer pressure 100 8 10 8.95 .757

VAS (GPRS, Alerts,

ect.)

100 8 10 9.46 .673

Retailer

recommendation

100 7 10 8.66 1.007

Billing credibility 100 8 10 8.95 .757

Bill Delivery 100 7 10 8.64 1.000

Brand image 100 8 10 8.98 .765

Product bundling 100 8 10 8.95 .757

Advertisement &

promotions

100 8 10 9.46 .673

Valid N (listwise) 100

Table 6.2 Analysis on level of importance of each parameter whileselecting a service

provider

From the above table Factors like Network availability , Schemes available on the service , VAS

(GPRS, Alerts, ect.) & Advertisement & promotions are considerd to be important while

selecting a service provider.


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4. Please Rate on a Scale of 1 to 10 to tell us How Satisfied are you about the following

parameters of your mobile service provider ? (Please encircle on a scale of 1-10, 1 being Very

much Unsatisfied & 10 being Very much satisfied)



Network availability 100 6 9 7.47 1.049

Price of the starter kit 100 6 10 7.43 1.121

Tariffs of the service 100 6 10 7.44 1.131

Schemes available on the

service

100 6 9 7.47 1.049

Delivery of SMS (Immediate

Delivery)

100 6 10 7.43 1.121

Outlet availability in your

vicinity

100 6 10 7.44 1.131

VAS (GPRS, Alerts, ect.) 100 6 10 7.43 1.121

Customer Service

Representatives Interaction

100 6 9 7.47 1.049

Response time to the Customer

for Assistance

100 6 10 7.43 1.121

Accessibility of Call

centre/Customer care

100 6 10 7.44 1.131

Billing credibility 100 6 9 7.47 1.049

Bill Delivery 100 6 10 7.43 1.121

Resolution of Network/

Billing/Charging/Validity

Complaints

100 6 9 7.47 1.049

Roaming Service 100 6 10 7.44 1.131

Brand image 100 6 10 7.43 1.121

Bill Payment Experience 100 6 9 7.47 1.049


Table 6.3 Analysis on level of satisfaction of each parameter of their mobile service provider

From the above table factors like Network availability , Schemes available on the service ,

Customer Service Representatives Interaction , Billing credibility , Resolution of Network/

Billing/Charging/Validity Complaints , Bill Payment Experience respondents are satisfied and

also other factors more or less have equal level of satisfaction.


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5. Please Rate on a Scale of 1 to 10 to tell us With the introduction of 3Gtechnology in India the

following parameters will be available (Please encircle on a scale of 1-10 ,1 being very low & 2

being very high ) depending upon the level of importance of each parameter according to you.



High-speed mobile

broadband

100 7 10 8.64 1.000

Mobile Television 100 8 10 8.95 .757

High speed data

transmission

100 8 10 9.46 .673

Multimedia services 100 8 10 8.98 .765

Faster connectivity 100 8 10 9.46 .673Video on demand 100 8 10 8.95 .757

Movie Download 100 8 10 8.98 .765

Video Conferencing 100 7 10 8.64 1.000

Mobile Gaming 100 8 10 8.95 .757

Emergency and

location-based services

100 8 10 8.98 .765

push-to-talk and push-

to-video

100 7 10 8.64 1.000


Table 6.4 Analysis on level of importance of each parameter with the introduction of

3Gtechnology in India

From the above table, it can be interpreted that respondents are giving more importance on

parameters like High speed data transmission , Faster connectivity, Multimedia services , Movie

Download respondents than other.

6


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A Acceptance on charging Extra

Figure 6.4 Analysis on acceptance on charging extra for the usage

Acceptance on charging extra for the usage

Frequency Percent Valid Percent

Cumulative

Percent

Valid Strongly Agree 10 8.6 10.0 10.0

Agree 30 25.9 30.0 40.0

Uncertain 20 17.2 20.0 60.0

Disagree 31 26.7 31.0 91.0

strongly disagree 9 7.8 9.0 100.0

Total 100 86.2 100.0

Missing System 16 13.8

Total 116 100.0Table 6.5 Analysis on acceptance on charging extra for the usage

From the above table and figure, it can be quite clearly interpreted that respondents disagree on

acceptance on charging extra for the usage

6.BAcceptance on charging high initially and later lower than the one currently available


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Figure 6.5 Analysis on acceptance on charging high initially and later lower than the one

currently available

Acceptance on charging high initially and later lower than the one currently available


Cumulative

Percent

Valid Strongly Agree 10 8.6 10.0 10.0

Agree 30 25.9 30.0 40.0

Uncertain 18 15.5 18.0 58.0

Disagree 33 28.4 33.0 91.0

Strongly Disagree 9 7.8 9.0 100.0

Total 100 86.2 100.0


Total 116 100.0

Table 6.7 Analysis on acceptance on charging high initially and later lower than the one

currently available

From the above table and figure, it can be quite clearly interpreted that respondents disagree on

acceptance on charging high initially and later lower than the one currently available

C With the Introduction of 3G the service will be available at lower price


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Figure 6.6 Analysis on price getting lowered with the introduction of 3G

With the introduction of 3G the service will be available at lower price


Cumulative

Percent

Valid Strongly agree 11 9.5 11.0 11.0

Agree 40 34.5 40.0 51.0

Uncertain 15 12.9 15.0 66.0

Disagree 25 21.6 25.0 91.0

Strongly Disagree 9 7.8 9.0 100.0

Total 100 86.2 100.0


Total 116 100.0

Table 6.7 Analysis on price getting lowered with the introduction of 3G

From the above table and figure, it can be quite clearly interpreted that respondents agree on

thatwith the Introduction of 3G the service will be available at lower price

7. A


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Gender

TotalMale Female

Are you planning to buy

a new cell phone in the

next 4 months?

Yes 35 25 60

No 25 15 40

Total 60 40 100

Table 6.8 Analysis gender wise on purchasing of new cell phone in next 4 month

0

5

10

15

20

25

30

35

Male

Female

Figure 6.7 Analysis gender wise on purchasing of new cell phone in next 4 month

From the above table we can interpret that 58.33 % of male comparing it with 62.5 % of female

are planning to buy new cell phone in next 4 month whereas 41.66% of male comparing it with

37.5 % of female are not planning to buy new cell phone in next 4 month.

7. B


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Gender

TotalMale Female

Would you preferto buy a 3Gtechnology enabledcell phone

Yes 38 27 60

No 22 13 40

Total 60 40 100

Table 6.9 Analysis gender wise on preference of buying 3G enable cell phone

0

5

10

15

20

25

30

35

40

Male

Female

Figure 6.8 Analysis gender wise on preference of buying 3G enable cell phone

From the above table we can interpret that 63.33 % of male comparing it with 67.5 % of female

are giving preference of buying 3G enable cell phone whereas 36.66% of male comparing it with

32.5 % of female are not giving preference of buying 3G enable cell phone.


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7. C

Gender

TotalMale Female

Do you feel that byintroducing 3G

technology the

amount of the use

of cell phones will

increase

Yes 36 28 60

No 24 12 40

Total 60 40 100

Table 6.10 Analysis gender wise on whether the use of cell phone will increase with the

introduction of 3G

0

5

10

15

20

25

30

35

40

Male

Female

Figure 6.9 Analysis gender wise on whether the use of cell phone will increase with the

introduction of 3G

From the above table we can interpret that 60 % of male comparing it with 40 % of female feels

that with the introduction of 3G the use of cell phone will increase whereas 40% of male

comparing it with 60 % of female feels that with the introduction of 3G the use of cell phone will

not increase.


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CONCLUSION

According to the survey and the analysis, maximum number of Vodafone & Airtel mobile user

are compare to others. Most of the respondent spends around 300-400 rupees for their monthlytalktime usage .

Majority of the people gives importance to factors like Network availability , Schemes available

on the service , VAS (GPRS, Alerts, ect.) & Advertisement & promotions while purchasing any

mobile services . During the Survey it was found that respondent are more or less have given

equal weightage to all the factors for their level of satisfaction for their current mobile service

provider more importantly they are satisfied with Network availability , Schemes available on

the service.

Well with the introduction of 3G technology in India respondents are giving more importance on

parameters like High speed data transmission , Faster connectivity, Multimedia services , Movie

Download as every youth wants to keep himself updated on social networking sites every now

and then ,people are also looking out for the factors like mobile gaming video Conferencing.

According to the survey and the analysis, respondents are very much not ready to pay extra

charges for the usage but they are ready to shell out more initially and later lower than the onecurrently available .People also feels that with the introduction of 3G in India the service will be

available at lower price .

Maximum number of respondent are planning to buy new cell phone, also prefer to buy 3G

enable cell phone and they feel that feels that with the introduction of 3G the use of cell phone

will increase in India

Project Report on


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STUDY OF

INDIAN CUSTOMERS PERCEPTION

TOWARDS THEIR CURRENT

MOBILE SERVICE PROVIDER & 3G

TECHNOLOGY

In Partial fulfillment of Post Graduate Diploma

in Business management

Conducted By-

Rizvi Academy Of Management

Under the Guidance of

Dr. Kalim Khan

Submitted by:

Sagar Sawant

Analysis.doc Final

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