Analysis of the Top 3 UK Digital Opinion Leaders in Diabetes

CREATIONPinpoint|HCPSocialMediaStudy|Type1DiabetesEnglish|201501101-20161031| 2

WhatcanwelearnaboutunmetneedsorinterestsamongHCPswhotalkaboutT1Donline?

HowdoHCPsengageonline?

HowdopatientsfeatureintheHCPonlineconversation?

WhatareHCPs’ thoughtsonthelatesttechnologiesandadvancementsinDiabetesaswellastheestablishedtreatments?

Tophealthcareprofessionals

Healthcare professionalonlineprofiles:top-3HCPs

Glossaryofterms

Tableofcontents

Analysingthetop3healthcareprofessionals


Partha KarConsultantendocrinologist- Portsmouth,UnitedKingdomConsultantendocrinologist,associatenationaldirectorforDiabetesNHSEngland


https://twitter.com/parthaskar

https://twitter.com/parthaskar

SocialmediametricsforthisHCP KeytopicsdiscussedbythisHCPduringthestudyperiod

ThisHCPdidnotmentionotherusers

ThisHCPdidnotuseanyhashtags

Mentionedaccounts Hashtagsused

Sizeindicatesvolume Sizeindicatesvolume

Sizeindicatesvolume.

Partha Kar - Channelsandengagement

25

64,389

2,564

220

2,971

7,904

1,876

755

3,035

1 100 10,000 1,000,000

ResearchGate Citations

LinkedIn Connections (max. 500)

Average Tweets per day

Lifetime Tweets

Days on Twitter

Listed by others

Twitter Friends

Total Followers

HCP Followers

Kred Influence

Study Reach

Study Volume

Social media presence


Partha Kar – followingnetworkamongtop25peers

CREATIONPinpoint|HCPSocialMediaStudy|Type1DiabetesEnglish|201501101-20161031|

HCP volume of relevant mentions

23 3.021

Additional notes and legendArrow direction shows an HCP following and potentially influenced by another HCP during the study period. Nodes closer to the center are more integrated.

6

DiabetologyEndocrinologyNursingPsychologyStudent

HCP role categoryNutritionGeneral PracticeManagementPaediatricsRheumatology


HCP influencer relationshipNutritionGeneral PracticeManagementPaediatricsRheumatology

Partha Kar - studystatistics


Partha Kar ranksthehighestondigitalopinionleadermetricsinthisType1Diabetesstudy.

AttributesofnotearehisvolumeofcontributionandnumberoftimesheismentionedbyotherHCPswithinthestudy,whichbothrankhighest.

HeengagesonlinewithotherHCPsaswellasorganisationsbyaskingandansweringquestions.

HisprofessionalroleasassociatenationaldirectorforDiabetesNHSEnglandgiveshimcredibilityonsocialmedia.

7

85%

15% Type1

Type2

47%

33%

0%

15%

5%

Diet

Exercise

Measuringglucose

Social/psychological

Treatmentoptions

n=82

n=1,130

Lifestyleconcerns

Diabetestypeindiscussion*

OverallDiabetesdiscussion

Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct0

50

100

150

200

250

300

350

Month2015-2016

Num

bero

fmen

tionsinstud

y

*mentionsofType1andType2togethernotincluded(87mentions)

Partha Kar – studycontributionexamplesandonlinepresence


Partha Kar ranksthehighestondigitalopinionleadermetricsinthisType1Diabetesstudy.

AttributesofnotearehisvolumeofcontributionandnumberoftimesheismentionedbyotherHCPswithinthestudy,whichbothrankhighest.

HeengagesonlinewithotherHCPsaswellasorganisationsbyaskingandansweringquestions.

HisprofessionalroleasassociatenationaldirectorforDiabetesNHSEnglandgiveshimcredibilityonsocialmedia.

8

AnneCooperDeputyClinicalDirectorandChiefNurse- Leeds,UnitedKingdom

DeputyclinicaldirectorandchiefnursewithaparticularinterestType1Diabetes


https://twitter.com/Anniecoops

https://twitter.com/Anniecoops







AnneCooper- Channelsandengagement

35

100,617

2,866

597

4,739

14,581

3,147

917

163,071

1,021

1 100 10,000 1,000,000




Lifetime Tweets

Days on Twitter

Listed by others

Twitter Friends

Total Followers

HCP Followers

Kred Influence

Study Reach

Study Volume



AnneCooper– followingnetworkamongtop25peers



23 3,021


11





AnneCooper- studystatistics


AnneCooperisbeingfollowedbyover3,000healthcareprofessionalsonTwitterwhichgivesheragoodpositiontospeakintothehealthcarespace.

AnneCooperhasahighcontributiontothisstudy.AlotofherpostscameinMarchwhenshewasaspeakeratTADTalk.Shealsoadvocatesthewearenotwaiting hashtag.

AsaType1DiabetespatientshealsopostsanswerstoquestionsandtipsonhowtolivewithwithDiabetesonherblogwhichisretweetedbybothHCPsandpatients.

12

82%

18%

Type1

Type2

57%

11%

0%

28%

4%

Diet

Exercise

Measuringglucose


Treatmentoptions

n=53

n=158

Lifestyleconcerns




50

100

150

200

250

Month2015-2016

Num

bero

fmen

tionsinstud

y

AnneCooperspokeatTADTalk 2016


AnneCooper- studycontributionexamplesandonlinepresence


AnneCooperisbeingfollowedbyover3,000healthcareprofessionalsonTwitterwhichgivesheragoodpositiontospeakintothehealthcarespace.

AnneCooperhasahighcontributiontothisstudy.AlotofherpostscameinMarchwhenshewasaspeakeratTADTalk.Shealsoadvocatesthewearenotwaiting hashtag.

AsaType1DiabetespatientshealsopostsanswerstoquestionsandtipsonhowtolivewithwithDiabetesonherblogwhichisretweetedbybothHCPsandpatients.

13

LauraCleverlyNurse- Southampton,UnitedKingdomAcutemedicalunit/A&EDiabeteslinknurse,writeratTheDiabetesTimes,founder&authoratNinjabetic


https://twitter.com/ninjabetic1

https://twitter.com/ninjabetic1







LauraCleverly- Channelsandengagement

30

52,662

1,739

224

1,828

8,069

785

795

711,306

1,535

1 100 10,000 1,000,000




Lifetime Tweets

Days on Twitter

Listed by others

Twitter Friends

Total Followers

HCP Followers

Kred Influence

Study Reach

Study Volume



LauraCleverly- followingnetworkamongtop25peers



23 3,021


16





LauraCleverly- studystatistics


PostingonlineasahealthcareprofessionalandType1DiabetespatientLauraCleverlyhasabothanHCPandpatientfollowing.

ShehasworkedwithorganisationssuchasSanofi,NovoNordiskandMedtronicaswellaswritingguestblogsforDiabetesTimes,theJournalofDiabetesNursing,BUPAandtheIndependent.

LauraCleverly’s socialmediapresencecoversmultipleactivesocialmediachannels.Sheisalsotheco-founderofonlineDiabetescommunity:OurDiabetes(#OurD).

17

84%

16%

Type1

Type2


50

100

150

200

250

300

350

Month2015-2016

Num

bero

fmen

tionsinstud

y

48%

41%

1% 3% 7%

Diet

Exercise

Measuringglucose


Treatmentoptions

n=75

n=198

Lifestyleconcerns




LauraCleverly- studycontributionexamplesandonlinepresence


PostingonlineasahealthcareprofessionalandType1DiabetespatientLauraCleverlyhasabothanHCPandpatientfollowing.

ShehasworkedwithorganisationssuchasSanofi,NovoNordiskandMedtronicaswellaswritingguestblogsforDiabetesTimes,theJournalofDiabetesNursing,BUPAandtheIndependent.

LauraCleverly’s socialmediapresencecoversmultipleactivesocialmediachannels.Sheisalsotheco-founderofonlineDiabetescommunity:OurDiabetes(#OurD).

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Analysis of the Top 3 UK Digital Opinion Leaders in Diabetes

Healthcare

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