Analysis of the

polldaddy survey

Gender From the survey we have determined that mostly Males have answered the survey which could mean they are the gender most interested in music videos however because one participant replied ‘Beyonce’ they could be considered a ‘troll’ meaning the evidence could be inconclusive as it could have been 50% female to male or 60% male to female who answered the survey. Excluding the “troll” the two genders were quite close showing that both genders would have a massive interest in music and/or music videos

Age?Results:

<10 2

10-15 1

15-25 16

25-35 0

35-45 1

45> 0

From the results we know that most of the people who answered the survey are aged 15-25 this leads us to assume that this age group of young people are most interested in music and/or music videos. Strangely enough there was 2 people aged less than 10 who answered the survey and one 10-15 and one 35-45 and 0 25-35, 0 45+.The reason this is strange is that we expected 25-35 to watch more videos of music than people aged less than 15 or more than 35. Our assumption of the age group being 15-25 was proven correct which ultimately means that if we want to make a successful music we would need to target this age group.

Favourite Genre of Music?Results:

Pop 13

R&B 3

Classical 1

Rock 1

Hip hop 1

Alternative 1

From the results it is clearly obvious that Pop is currently the most popular form of music shown by the results being 13 out of 20. However it could be argued it's because Pop is most popular amongst young people and from our 2nd question (AGE) we found out that 15-25 was also the most popular being 16 out 20 means that it's most likely that pop is this age group favourite. This leads us to conclude that we should create our music video to target ages 15-25 and genre must be Pop in order to achieve maximum views possible

From the analysis we can determine that the most common amount music videos watched in a week is 5-10 but after that is more than 15. This leads us to comprehend that music videos are popular in our culture and for our music video to be successful and to be viewed it needs to attractive and effective in the qualities of a music video so that it can exceed other music videos and be popular amongst our audience. The research shows that the demand for music videos is high and that we have a lot of competition so our music video needs to be attractive, interesting or unique

How often do you watch music videos?

Has a music video been important factor in the purchase of a song?

From the research we are aware that the purchase of a song i affected by the music video as most people have answered that it is. This means that we would have to make our music video effective in attracting an audience so that the audience would be interested in buying the song.

What type of Music do you find most attractive

From this question analysis it is clear to see that pop is most POPular with 11 respondents choosing it. Secondly was R&B with 4 and 1 of indie, rock, country and other.

Since most people chose pop we know that creating a pop music video would attract most attention massively more than the others so if we wanted our music video to reach as much people as possible we would have to base it on a pop song

What type of music videos would you like to see more of?From this Graph it is clear to us that

the audience want to see more narrative videos since most people answered narrative (12) but people also want to see symbolic (1), performance(1) and thematic (4) so using multiple of these could get us a bigger audience. We would have to use narrative but incorporating thematic/ performance/ symbolic elements would make it more attractive for different people

Favourite ElementsFrom the chart, it is clear that the element about music videos that are most enjoyed by viewers is the Storyline as it answered 16/20 showing that most people like that about music videos. It could be because it gives meaning to the song or because generally people like stories but we should incorporate a storyline so that it attracts most people.

Action and visual effects both have 14/20 showing it is also extremely important as it intrigues and makes the music video more interesting

Incorporating a love story into our music video would also attract a lot of people since it is extremely popular and our survey shows 13/20 people enjoyed that. Props would also be effective as 11/20 people like them meaning over 50% of people enjoy them.

Costume, performance and symbolic iconography are all elements less appreciated by the audience but still popular so incorporating these would also attract an audience. Using all of these would attract different types of audiences (eg. people who like performance and people that like narratives) and lead to a bigger audience.

What style would you like to see the artist wearing?

Most people want to see the artist wearing casual, plain clothes. This is most likely because since our target audience is young people , they would want the artist to relate to them and feel that the music is targeted towards them. Quirky/original and branded designer was also jointly popular and would attract people because these clothes would stand out. Ultimately if we want to relate to the audience we would have to use plain and casual clothing like tshirts or jeans.

What location would you most like to see in the music video?With Urban area having 9 and

woodland having 11 respondents it is clear that the audience would be quite interested in seeing the music video based around a populated area or in the woods or forest. For maximum popularity we could use both these elements to fully appeal to a wider audience. During this question there were 2 other potential answers (extreme scenery and rural area) but they both achieved 0 respondents so we know that we shouldn’t use any of these otherwise it would not appeal to the audience

What Gender Artist/Band would you most like to see?

Simply put the audience most likely want to see a female Artist or band perform in the music video as it achieved 15 more responses than males . The amount of males and females were quite equal so it could mean both genders prefer seeing a female role as it could be more relatable as in our culture most music elements are dominated by females. If we want to appeal to the audience we would need to have a female main role in the music video.