Codes and Conventions of a

Magazine Contents Page.

Both MOJO and ALTERNATIVE show the date and the issue number on the

contents page.

ALTERNATIVE shows a picture of the front cover of the

magazine on the contents page. Not all magazines do

this, just like MOJO. However, those who do, the front cover

reminds the audience what the main article is and what

they should look out for.

Both MOJO and ALTERATIVE use the same typography on the contents page as they do

on the front cover for the title. The typography also has connotations of the genre of the magazine. This is especially highlighted in ALTERNATIVE as it has a

splattered red background behind ‘contents’. The red has many different connotations

that relate the alternative and rock music.

MOJO and ALTERNATIVE both show credit to those who contributed to the magazine but go about it in different ways. MOJO shows credit to the three who have produced a

great article or one-off art piece. It is presented in a jokey manor with irrelevant

back stories in some cases followed by a few serious words of their gratitude. This will keep the audience entertained and make

them want to look for their pieces of work. ALTERNATIVE presents a more commonly used Editors letter. The editor, Phil, talks

about the magazine and what is included. He also discusses the hard workings of Kat Von D in this article to applaud her for what she has achieved and thank her for being a big part

of this issue.

Both images have direct address with the audience. Kat Von D in particular allures the audience. The dark

makeup on a dark background really makes her stand out. Whereas, Just like the genre the main image of Bob

Dylan in MOJO is more relaxed. The picture on the MOJO contents page covers some of

the writing at the top, as this is a well established magazine the audience will know what it is. The images

relate to the article, the genre and the personality of the singers.

ALTERNATIVE have a large variety of pictures as shown on the left to present a lot of there articles in the magazine. All picture have the number of the page and the name of

the band so the audience know where to find them. Similarly MOJO shows a main image of what is in the

magazine but unlike ALTERNATIVE, the artists are shown in their natural environment and there is not a professional photograph. This all relates to the genre of the magazine, MOJO has more relaxing colours and the layout is more

upbeat just like there music they represent.

Both MOJO and ALTERNATIVE use the same side headings in a similar style and colour, the

different genre’s are not dividing the two. Both magazines have

bold titles to direct the audiencesattention to that section of the contents page. Both magazines

use the colours that are used on the front cover which also relates to the genre of magazine. MOJO has put their titles in bold banners which i think stands out more than the other.

Columns are used in both magazines but are used more in one than the other. MOJO has

two different columns on two different pages whereas ALTERNATIVE has main column with an add on, then uses a collage of pictures to show what is in the

magazine. The layout of ALTERNATIVE and MOJO both relate to

their audience with the colours, the font and it

also relates to the style of music. MOJO has put their ‘FILTER’ in a different colour just like ‘REVIEWS’ has its own section at the bottom of the page. This shows that it is different to the other articles but just as important.