Analysing Advertisement

8/2/2019 Analysing Advertisement

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RADIO COMMERCIALS

MOHD SHUKOR BIN ABD.RAHIM

808011

MODERN ENGLISH LINGUISTICS SCLE 5124


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Purpose The main purpose of any radio commercial is to raise

'Brand Awareness' and to promote and eventuallyincrease sales of the product being advertised.

They are informational and persuasive.


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To raise brand awareness

Radio Commercials can be about the brand, rather

than the product.

continue to advertise, even though they are alreadyan established brand to send out a message to itscompetitors and also keep the brand in the public eye, orear.

often well known brands reinvent themselves through

clever marketing.


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RADIO COMMERCIAL 1

Kfc ( 1 min)Background : (horror scene music)narrator : Kfc presents a Halloween tale it came from the dark..it

began like any other evening, they were hungry and theysimply went to the kfc and they discovered the new kfc dark meat

menu.

Woman : (screaming sound) look at those low pricesMan : Have you ever seen chicken prices low

Narrator : Yes dark delicious pieces of kfc legs and five flavours like theoriginal recipe..extra crispyand even tender roast all at

low..low..pricesWoman : Look at all those pieces

Narrator : It kfc dark meat eat menu..Whatever you do, dont eat italone (laugh) ha.ha..ha
http://c/Users/USER/Desktop/radioadv/ad%201


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Radio Commercial 2

Subway ( 1 min 3 seconds)

Narrator : Subway restaurant story time theatre proudly presents Jack and theBean stalk.Giant : Peas pais hos home I smell a. I smell asomething delicious hailittle fella what you got there?Jack : Oh this this is a big hot pastrami sub..from subway restaurantGiant : Umm.. that does look tasty

Jack : It sure is climb up beans stalk up there does make you hungryGiant : Do you mind if I have a biteJack : Sure . I trade you with that goose over there with golden eggs

(Goose sound)Giant : You got a dealNarrator : Hungry for something big, then pick up the big hot pastrami sub

from the subway restaurant, layer upon layer of delicious hot pastrami stackhigh and toast to the flavor to perfection on freshly bake bread, top withpickle mustard and melted Swiss cheese its the perfect way to satisfyany giant size appetite. Big Hot Pastrami (is) available at participatingrestaurants for a very limited time only, see restaurants for details.Subway eats fresh.
http://radioadv/ad%202


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Radio Commercial 4

Mc Donald (30 seconds)

(Cricket sound night)

Girl : Whats your favourite summer memory?Guy : Umm Stopping by Mc Donald for a Caesars chicken snack graft,

tender chicken and creamy Caesars dressing and then having a coffeecrisp Mc flurry oh its so goodGirl : What when we sat under the stars holding hands and you said youlove me?Guy : Ah.. That was good to.

For summer flavor on the go, try the Caesars chicken snack graft, crispy andgrill for a dollar eighty nine and the new coffee crisp Mc flurry for a limitedtime in participating Mc Donald in Atlantic Canada. ( Mc Donald themesong)


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Radio Commercial 5

Mc Donald (15 seconds)

Narrator : Hey moms and dads get a H.A.P.P.Y

meals for K.I.D.S and choose between agirl or a boy T.O.Y for only 19.50 (Mc Donald theme song)


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1.0 CONTEXT

figures in the advertisement is about people not related to animal, sex, race, ethnicity, education,occupation, relationships, and so on.

different background of the figures

setting fairy tale , at night , at homebackground is important to create the mood /message

eg. Mc Donald at night with crickets sound

part of a narrative/ the plot - to lead to aparticular moment in time.


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1.0 PURPOSECONTEXT

Radio commercial is more to advertising's messagethan meets the casual eye.

An effective ad - strikes a chord in the needs anddesires of the receiving consumers

intuitive and highly designed. indirectly reflected in the advertisement sociological, political, economic or cultural attitudes


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1.1 TARGET AUDIENCE

Featured elements about the target audience

adv. 1 those who celebrated HalloweenHalloween tale

adv.2 different agegiant size appetite / really hungry / little fella

adv.3 teenagers / youngstersgiant slug monster / Dungeonslayers 3


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1.1 TARGET AUDIENCE

adv.4 couples / travelersa girl and a guy / you love me

adv.5 parentsHey moms and dads / HAPPY meals KIDS


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1.2 LANGUAGE USED

Repetition of words

in KFC low prices / dark meat menuprices and pieces rhyme

Subway - big hot pastrami ( giant size )

Subway - evil slug monster / Dungeonslayers 3

Mc Donald - Caesars chicken snack

Mc Donald - spelling of HAPPY and KIDSHey moms and dads


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1.2 LANGUAGE USED

Slogan's message.

SubwaySubway eats fresh at the end

Theme songs Mc Donald theme song at the end

contests or free prizes Mc Donald for happy mealscomes with TOY


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1.3 SENTENCE STRUCTURE

KFC presents a Halloween taleThose low pricesChicken prices low

All at low..low prices

Subway story time theatre proudly presentHungry for something big, then pick up the big hotpastrami sub..


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1.3 SENTENCE STRUCTURE

Description of the food provide information about the menu

Yes dark delicious pieces of kfc legs and five flavours like theoriginal recipe..extra crispy and even tender roast all at

low..low..prices

layer upon layer of delicious hot pastrami stack high andtoast to the flavor to perfection on freshly bake bread, top with picklemustard and melted Swiss cheese its the perfect way to satisfy anygiant size appetite.

melted mozzarella, ..tomato sauce and a warm crispycrush top just the way you like it oven hot and delicious in just 90seconds which means it ready to eat when you are ready to eat and youdont have to battle the evil slug mobster to enjoy one.


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Continue

Caesars chicken snack graft, tender chicken andcreamy Caesars dressing and then having a coffee crispMc flurry oh its so good

For summer flavor on the go, try the Caesarschicken snack graft, crispy and grill for a dollar eightynine and the new coffee crisp Mc flurry


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1.4 SEMANTIC AND PRAGMATIC

Not very clear direct

Voice is important variety tone

Pause at persuasive phrases / words

Background music significance to create the mood

Subway provide a plot

Emotional response Mc Donald


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Continue SEMANTIC AND PRAGMATIC

Subway the intention to persuade youngster toeat personal pizza while playing games.

Mc Donald the narrator persuade parents to buyHappy Meal

dark meat - burger


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1.5 PERSUASIVE LANGUAGE

Look at those low pricesChicken prices lowDelicious piecesCrispy and even tenderSomething delicious

Delicious hot pastramiToast to the flavourFreshly baked breadPickled mustardMelted cheese

Melted mozzarellaWarm crispy crushHot and deliciousTender chicken and creamy Caesars dressingOh its so good


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Persuasive Styles

Humorous: subway personal pizzaFactual: all based on the dishFiction: subway jack and the bean stalkNostalgic: Mc Donald

Repetition: allSimple: Mc DonaldSeductive: all

Immediacy:Is the commercial advertising something that islimited and happening soon - allLong Term:subway


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Conclusion

Advertising means drawing attention to something ornotifying or informing somebody about something.To sell or promote something.

It introduces a wide range of consumer goods to youtherefore gives you greater choice.Keeps you informed of the latest products available.


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Thank you


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REFERENCE

1. Arthur Asa Berger (2002). How to Analyze anAdvertisement ; Finding Ads' Hidden Messages ,retrieved from http://www.medialit.org/reading-room/how-analyze-advertisement

2. Cutting J (2002) Pragmatics and Discourse LondonRoutledge .
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