Análise Organizacional para Vantagem

Competitiva

Milton Jeronimides

Mjeronimides@gmail.com Setembro 9,10 , 2013

SWOT Analysis

n  a simple framework for generating strategic alternatives from a situation analysis.

n  a simple but powerful framework for analyzing your company's Strengths and Weaknesses, and the Opportunities and Threats you face.

n  helps you to focus on your strengths, minimize threats, and take the greatest possible advantage of opportunities available to you.

SWOT Profile

Strengths

Threats Weaknesses

Opportunities

I N T E R N A L

E X T E R N A L

SWOT Analysis

Internal-External Analysis

IE Matrix Analysis Tool

SWOT Analysis

SWOT Matrix

SWOT Analysis Matrix

Strengths

Weaknesses

Opportunities

Threats

GOOD NOW Maintain, build, leverage

BAD NOW Remedy, stop

GOOD FUTURE Prioritize, optimize

BAD FUTURE Counter, minimize

STRENGTHS WEAKNESSES q What advantages does your organization have? q What do you do better than anyone else? q What unique or lowest-cost resources do you have access to? q What do people in your area/locality see as your strengths?

q What should you avoid? q What could you improve? q What are people in your are likely to see as weaknesses?

OPPORTUNITIES THREATS q What are the interesting trends you are aware of? q Where are the good opportunities facing you?

q What obstacles do you face? q What is your competition doing? q Are the required specifications for your job, products or services changing? q Is changing technology threatening your position? q Do you have bad debt or cash-flow problems? q Could any of your weaknesses seriously threaten your business?

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In summary

n Strengths need to be maintained, built upon or leveraged.

n Weaknesses need to be remedied or stopped.

n Opportunities need to be prioritized and optimized.

n Threats need to be countered or minimized.

SWOT Analysis: Internal Analysis n  Organizational structure: Does the organizational structure hinder or facilitate

a free flow of information? What about client-responsive implementation of activities?

n  Planning: Have feasible long- and short-term plans been made, involving staff and community?

n  Coordination: How well do different departments of your organization cooperate and coordinate with each other?

n  Staffing: Are staff roles clear? Do staff have consistent training and feedback to ensure high performance?

n  Supervision: Do all staff meet regularly with a supervisor? Do staff view the supervisor's role as one of guidance, assistance, and support?

n  Training: Do you regularly assess training needs of staff?

n  Management Information System: Do managers have accurate information on the progress made toward the objectives of the program?

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SWOT Analysis: Internal Analysis n Capacity: What is the potential capacity of

your program to provide services? Does the current level of activities match this capacity?

n Quality: How can you improve quality of care in your program? What is the level of client satisfaction?

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SWOT Analysis: Internal Analysis

n Self-financing: What is your current level of self-financing?

n Outside funding sources: What are your current sources of financing? How stable are these sources?

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The SWOT should cover all of the following areas : n  Internal environment of the institution

n  faculty and staff n  classrooms, laboratories and facilities (the learning environment) n  current students n  operating budget n  various committees n  research programs

n  External environment of the institution n  prospective employers of graduates n  parents and families of students n  competing colleges n  preparatory high schools n  population demographics n  funding agencies

Situational Analysis for Identifying Comparative Advantage

Breakout Workshop Session

STEPS

1.  Agreeing on the group’s understanding of “competitiveness”

2.  Identifying S-W-O-T that concern the competitiveness of a locality

3.  Analyzing the S-W-O-T through the lens of “competitiveness” in a manner that identifies potential comparative advantages

Instruções

1.  Discuss the group’s understanding of “competitiveness.” List ideas that come out and agree on essential points.

2.  Coming out of the result of the trend analysis (and from previous S-W-O-T exercises), list as many Strengths, Weaknesses, Opportunities and Threats that concern the competitiveness of your locality. Number them.

Instructions…

3.  Analyze how the identified Weaknesses impact on the identified Strengths in terms of the competitiveness of your locality.

a.  Does the Weakness fully negate / cancel out a Strength? (Mark with “X”)

b.  Does the Weakness affect a Strength but nevertheless can still be addressed / remedied? (Mark with “?” and identify the Weakness, e.g. W2)

Instructions…

4.  Analyze how the identified Threats impact on the identified Strengths in terms of the competitiveness of your locality.

a.  Does the Threat fully negate / cancel out a Strength? (Mark with “X”)

b.  Does the Threat affect a Strength but nevertheless can still be addressed / remedied? (Mark with “?” and identify the Threat, e.g. T1)

Instructions…

5.  Analyze how the identified Opportunities impact on the identified Strengths in terms of the competitiveness of your locality.

a.  Does the Opportunity clearly enhance a Strength? (Mark with “ü”)

b.  Does the Opportunity have the possibility of enhancing a Strength but will require considerable effort? (Mark with “?” and identify the Opportunity, e.g. O3)

6.  Mark Strengths that are unaffected with a “ü”

Analysis

n Revisit the listing of Strengths: n Strengths marked with “ü” are the “evident” comparative advantage

n Strengths marked with “?” can still be comparative advantage however the identified factors (W, T or O) still needs to be addressed

n Strengths marked with “x” can not be pursued realistically

n  Milton Jeronimides worked more than

25 years as an executive in many corporations. Held several leadership positions as Marketing Director, Partner Manager and Service Sales Manager in Corporations as Microsoft, Intersystems, TV Globo and Andersen Consulting. At Microsoft led the s t r a t e g y a n d m a n a g e d t h e development of local and global partner’s products using Microsoft platform (ERP, CRM and BI). Founded MCJ company, targeting Market Development and Alliance Projects focused on International IT Companies willing to do business in Latin America.

n  Founded MCJ Consultoria, developing marketing and alliance projects focused on IT companies

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