An overview of Facebook & LinkedIn for business
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WISE July 2010
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17-Oct-2014 -
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An overview into the world of Facebook pages and LinkedIn for business for the Women In Small Enterprise networking group.
Transcript of An overview of Facebook & LinkedIn for business
WISE July 2010
Who is Lara Solomon?
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• Owner of the Mocks brandwww.MyMocks.com
• Author of Brand New Day – The Highs & Lows of Starting a Small Business
www.BrandNewDay.com.au
• Chief Rabbit at Social Rabbitwww.SocialRabbit.net
• Winner of Telstra NSW Micro Business Award 2008
• Finalist in Telstra Young Businesswoman Award in 2005 and 2008
• Blogger for www.SmartCompany.com.au
These are Mocks – sock covers for mobile phones
www.SocialRabbit.net
What we will cover in 25 mins!!
• Facebook • Why use it• How you can use it in your business
• LinkedIn • Why use it• How to use it
®
Types of Facebook Accounts - Profile
Types of Facebook Accounts - Page
Why have a page?
To promote your product /service/business To increase brand awareness To reach people globally To increase the number of people you reach To increase sales To tell customers about new products/services To get feedback on products/services To create a community for your business/brand To engage your customers To increase purchase intent To build a relationship with your audience To make your customers feel loved!
Fan Pages express individuality
Page appears in online search
Blogs feed onto the Page
Page updates appear in news feeds of fans
Position yourself as an expert
Promote Events
Consumers answering each others questions
Grow A Community
Engage with Your Audience
Mocks video comp
Consumers saying that they haven’t received their Mocks
Listen to Your Audience
Love negative comments!
Stats on Fans
Applications
18,318 fans at 6/3/1036,893 fans at 12/7/10
React in real time
Started on Feb 3, Fans on Feb 10th = 2322
What is LinkedIn?
• Professional social network with 70 million members• 1.2m in Australia• Average age of 37 years old• Average income of $108,000• An online network to build your reputation• A place to find a job• A place to find staff• A place to do research• A place to find answers• A place to promote events
Why use LinkedIn?
Brand = Your name & your reputation
Revenue = Your salary
USP = Your skills & experience
Business Listing = Your online profile
R&D, sales & marketing departments = Your network
Profile
Company Profile
Search Engine Results
Link to your blog
Communicate
Promote yourself as an expert
Research Resource
Recruitment
Get recommendations
Networking Groups
Networking
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www.SocialRabbit.net
http://au.linkedin.com/in/larasolomon
www.Facebook.com/SocialRabbit
www.Twitter.com/SocialRabbit
