An MBA course on Service Innovation
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Transcript of An MBA course on Service Innovation
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Presented to ISSIP Education & Research SIG February 27th, 2013
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✔ ✔ ?
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http://www.engr.sjsu.edu/ise/msise/msise-service.pdf
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Conception
Design
Engineering Development
Operation
Discovery
• Service Thinking • Systems Thinking • Design Thinking • Business Thinking • Engineering Discipline • Development Discipline • Operations Management
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© Cockayne and Carleton
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Semester Team Projects:
Innovative Service Systems of the Future
• 3-D printing as a Service
• Enhancing a Dining Experience
• Concierge Services for Two-Income Families
• Improving Grain Distribution in India
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Christoph Heitz Anders Schatzmann
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13 Kwan 2011
In-depth knowledge of a specific discipline
Complex Communications Across Fields Across industries Across cultures Across functions Across disciplines
= More experienced
More adaptive More collaborative
Broaden With
Global Educational
program
Develop New
Knowledge With
Research
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Paul Harris, “Help Wanted: ‘T-Shaped’ Skills to meet 21st Century Needs”, T&D, September 2009
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Kwan 2011
Using Design Thinking as the basis of Project-based Team Building
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