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An Introduction ToInnovation

An Introduction ToInnovation

Presented By:-Dhwani BhattKrutika Padia

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Acc idental discov ery

Mirac le cure.

Discov ery of penic illin

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When I woke up just after dawn on September 28,1928, I certainly didn't plan to revolutionise all medi cine by dis covering the world's first antibioti c ,or ba cteria killer," Fleming would later say, "But I suppose that was exa ctly what I did" .

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By 1928,Fleming was investigating the pr opertiesof staphylococc i. He was already well-known f r omhis earlier work, and had developed a reputation asa brilliant resear cher, but his laboratory was of tenuntidy. On 3S eptember 1928, Fleming returned to

his laboratory having spent August on ho liday withhis f amily. Before leaving he had stacked all hiscultures of staphylococc i on a bench in a co rner of

his laboratory.

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On returning, Fleming no ticed that one culture wasco ntaminated with a f ungus, and that the co lonies of

staphylococc

i that had immediately surr ounded it hadbeen destr oyed, whereas o ther co lonies f urther away

were normal. Fleming showed the co ntaminated cultureto his former assistant Merlin Price who said "T hat' s how

you disco v ered lysoz yme." [6] Fleming identif ied themould that had co ntaminated his culture plates as beingf r om the Penicilliumgenus, and, af ter some months of

calling it" mould j uice" named the substance it released

penicillinon 7 Mar ch 1929.[7]

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A "new" idea is acombination of oldelements.' It is your ability tocombine ideas in a unique

way or to make usefulassociations among ideas."There is virtually noproblem you cannot solve,no goal you cannot achieve,if you know how to apply the creative powers of yourmind, like a laser beam, tocut through every difficulty in your life and your work."

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Individual CreativityIndividual Creativity

C reative people can be said to have:

A particular Style

Originality

C ompetence

Experience

Determination

Flexibility

Positive outlook

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Organizational Hurdles in CreativityOrganizational Hurdles in Creativity

Thus till the time the initial ideagets implemented, it would havegone through a number of hurdles.

An originator comes up with a creative idea

At each level of management,the idea gets pruned andrefined

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Organizational Creativity Vs

Individual Creativity

Organizational Creativity Vs

Individual CreativityOrganizations based oncontinuous development,

on systematic research of efficiency

Successful organizations

High rate of innovations

Few innovations, just

imitations

Low rate of innovations,

sometimes radical, based onentrepreneurial spirit of individuals

OrganizationalC reativity

High

Low Individual C reativity High

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InnovationInnovation

"W ithout innov ation, new pr oduc ts, newser vices, and new ways of do ing businesswould never emerge, and mostorganizations would be forever stuck do ingthe same o ld things the same o ld way."

Innovation is a process of taking new ideas tosatisfied customers. It is the conversion of new knowledge into new products and services.

Innovation is about creating valueand increasing efficiency , andtherefore growing your business.

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Innovation StrategiesInnovation Strategies

Financial backing toinnovation

Give opportunities toemployeesSkillful recruitment policy Information from outside

the organization Target being set forinnovationEmployees should berewarded

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Principals of InnovationPrincipals of InnovationIdeas are fragile.Ideas are organic.

All ideas have value and should be givena hearing.

The originator of an idea needsassistance in idea enhancement and inpromoting the idea internally.

The originator is the initial advocate of

an idea and should be actively involvedin its development.Only ideas which have been enhanced todemonstrate potential value will bebrought to management.

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Principals Contd«Principals Contd«

B oth marketing andtechnical issues need to beaddressed in thedevelopment of an idea.Differences among peopleconstitute a strength, not a

weakness.

A mediator is oftennecessary to facilitate thecommunication of peoplefrom different cultures and

who may possess clashing personalities.

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Process of InnovationProcess of Innovation

The Innovation process can bedepicted as a series of funnels

each getting progressively smaller. Typically sixty ideas into the topfunnel only produces just oneinnovation.

The funnels are labeled as thefour phases in the process - ideageneration, idea screening,feasibility and implementation.

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Effectiveness Criteria for an

Innovation process

Effectiveness Criteria for an

Innovation processImplement a few ideas at regular intervalsEnsure feedback takes place - there must becommunication channels to originators.Screening system should be simple, understood by everyoneEnsure the system is promoted

Transform ideas into reality at a reasonable speed - if thesystem is too slow we may be too slow to react to themarket pace and turn off idea originators.

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Wh y Both er?Wh y Both er?

SurvivalB

elief C limate: - C hallenge,Freedom, Idea time,Idea support,C onflicts, Debates,Risk-taking PassionGrow or Improve

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Thank You