An Introduction to Industry Lecture 2: Electronics Industry Overview Lecturer name | Contact email.
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Transcript of An Introduction to Industry Lecture 2: Electronics Industry Overview Lecturer name | Contact email.
![Page 1: An Introduction to Industry Lecture 2: Electronics Industry Overview Lecturer name | Contact email.](https://reader035.fdocuments.in/reader035/viewer/2022062516/56649d9d5503460f94a871db/html5/thumbnails/1.jpg)
An Introduction to Industry Lecture 2: Electronics Industry Overview
Lecturer name | Contact email
![Page 2: An Introduction to Industry Lecture 2: Electronics Industry Overview Lecturer name | Contact email.](https://reader035.fdocuments.in/reader035/viewer/2022062516/56649d9d5503460f94a871db/html5/thumbnails/2.jpg)
Lecture Plan
The lectures in this series are:
– Lecture 1: Electronics as an Industry
– Lecture 2: Electronics Industry Overview
– Lecture 3: Industry Sectors
– Lecture 4: Electronics Fields
– Lecture 5: The Component Industry
– Lecture 6: Assembly and Beyond
– Lecture 7: Personality and Position
– Lecture 8: Job Application
– Lecture 9: Entrepreneurship
– Lecture 10: Working in Industry
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Review – Electronics as an Industry
Last lecture we covered:
– Why Engineering is Important
– The Global Nature of the Electronics Industry
– Who Are the Real Producers of Electronics Products
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Lecture 2: Electronics Industry Overview
This lecture will cover:
– Company Categories
– Merging Categories
– How they Interact
![Page 5: An Introduction to Industry Lecture 2: Electronics Industry Overview Lecturer name | Contact email.](https://reader035.fdocuments.in/reader035/viewer/2022062516/56649d9d5503460f94a871db/html5/thumbnails/5.jpg)
Company Categories
OEM – Original Equipment Manufacturer
ODM – Original Design Manufacturer
IDH – Independent Design House
DIST – Distributor
CEM (ECM) / EMS – Contract Electronics Manufacturer (Electronics Contract Manufacturer) / Electronics Manufacturing Services
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OEM - Original Equipment Manufacturer
• Designs and manufactures
• Their own specifications
• Their own brand name
• Sells to customers, who:
– Use it in their own products
– Re-brand the product
![Page 7: An Introduction to Industry Lecture 2: Electronics Industry Overview Lecturer name | Contact email.](https://reader035.fdocuments.in/reader035/viewer/2022062516/56649d9d5503460f94a871db/html5/thumbnails/7.jpg)
Example OEM Companies
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ODM – Original Design Manufacturer
• Designs and manufactures
• Customer specifications
• Customer’s brand name
![Page 9: An Introduction to Industry Lecture 2: Electronics Industry Overview Lecturer name | Contact email.](https://reader035.fdocuments.in/reader035/viewer/2022062516/56649d9d5503460f94a871db/html5/thumbnails/9.jpg)
Example ODM Companies
![Page 10: An Introduction to Industry Lecture 2: Electronics Industry Overview Lecturer name | Contact email.](https://reader035.fdocuments.in/reader035/viewer/2022062516/56649d9d5503460f94a871db/html5/thumbnails/10.jpg)
IDH – Independent Design House
• Designs ONLY
• Specialised area of expertise
• Complete designs
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Example IDH Companies
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DIST – Distributor
• Purchases complete products
• Resells products to:
– Retailers
– End consumers
• Benefit from large economies of scale
• Types of distributor include:
– Industrial Distributor
– Reseller / Retailer
– Kitting House
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Example Distribution Companies
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CEM and EMS
CEM / ECM – Contract Electronics Manufacturer– Manufactures
– Uses customer’s designs
EMS - Electronic Manufacturing Services– Manufactures
– Uses customer’s designs
– Additional services include:• Testing
• Return / repair services
• Distribution
![Page 15: An Introduction to Industry Lecture 2: Electronics Industry Overview Lecturer name | Contact email.](https://reader035.fdocuments.in/reader035/viewer/2022062516/56649d9d5503460f94a871db/html5/thumbnails/15.jpg)
Example ECM / EMS Companies
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What Do These Companies Do?
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Last week we looked at the IPhone…
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…and what was inside
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Things to Consider
What type of company is Samsung?– OEM
What type of company is Apple?– OEM
Who manufactures for Apple? – Foxconn
What type of company is Foxconn?– ECM / EMS
What type of company is Frog Design?– IDH
Who sells Apple’s products?– Own retailer
– Distributors
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Merging Categories
ECM
EMS
ODM
IDH
OEM
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How Do These Companies Interact?
Request Design
Completed Product Distribution
IDH CEM / EMS ODM
OEM / Brand
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Summary
This lecture we have covered:
– Company Categories
– Merging Categories
– How they Interact
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Next Lecture
Lecture 3: Industry Sectors
– Engineering Industry Sectors
– The Production Cycle and Systems Design
– Company Profile: BAE Systems
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Any Questions?