An Internet Revolution | Adrian Kinderis, AusRegistry International | iStrategy Sydney 2010
59
Adrian Kinderis Chief Executive Officer AusRegistry International www.ausregistry.com
-
Upload
istrategy -
Category
Technology
-
view
874 -
download
1
Transcript of An Internet Revolution | Adrian Kinderis, AusRegistry International | iStrategy Sydney 2010
Adrian Kinderis
Chief Executive Officer
AusRegistry International
www.ausregistry.com
The way we navigate our way
through the internet today will
be very different to tomorrow
Rules of Digital Marketing…
Engagement, Recall, Action.
The obvious choice is through
Domain Names…
Internet Evolution
Domain Names
It’s all about to change…
Finally, after 25 years…
domain names are about to evolve.
Creating a new frontier of
digital real estate.
Adrian Kinderis
• CEO and Founder of AusRegistry International (.au, .ae, .qa Registry)
• GNSO Council representative at ICANN (internet policy body)
• Served on new gTLD Working Group that provided recommendations for their implementation
.ausregistry.comwww
Domain Name
.comwww.ausregistry
gTLD
…mn .aewww.ausregistry
ccTLD
New Generic Top-Level Domains
Beyond.com
Who?
Why? Competition, Choice, Freedom
What? Secure a Slice of Internet Real Estate
When? May 30th 2011
x5.bmw.bmw
Brands
dealers.bmw
tourism.sydney
Geographic
icebergs.sydney.sydney
Generic Words
.web
.sport
.film .shop
.food
Internationalised Domain Names
Brands…
“With the adoption of the new gTLD system, which enables the
direct utilization of the Canon brand, Canon hopes to globally
integrate open communication policies that are intuitive and
easier to remember compared with existing domain names
such as "canon.com."
Source: http://www.canon.com/news/2010/mar16e.html
The Benefits…
The Internet is Changing…
To deliver greater relevance,
greater choice, greater
control…greater recall.
Internet Evolution
Domain Names
Questions?
Adrian Kinderis
Chief Executive Officer AusRegistry International
www.ausregistry.com
Twitter: @adriankinderis
