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Transcript of An Integrated Mobile Ticketing Experience - Ferry Safetyferrysafety.org/documents/2016...
June 2016 ©2015 Bytemark All rights reserved.
An Integrated Mobile Ticketing Experience June 2016
Visit us at booth:
June 2016 ©2015 Bytemark All rights reserved. 2
Bytemark - Introduction
§ Focus - Mobile Ticketing & Payments
§ Industries - Transit, Tourism, & Events
§ Delivery Methods - Mobile Apps & Web
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Bytemark Platform Mobile Apps
§ iOS § Android § Windows
Back Office § Product Management § Reporting § Customer Service
Consumer Web § Account management § Ticket purchasing § Marketplace
Fare Inspection § Handheld § Vehicle § Point of Sale
June 2016 ©2015 Bytemark All rights reserved. 4
Payment Gateway
Bytemark has built its own secure payment gateway § PCI Level 1 Certified
§ Multiple processor support
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Bytemark is an Experienced Systems Integrator
Capital Metro’s (Austin, TX) project involved integrating with the following systems:
Smartcards and Magstripe Cards
ACS Xerox In-Vehicle Units
INIT PROXmobil2
Validators for 2D & NFC
CapMetro Internal Web
Team
ATIS & PASS Systems
Mobile Gateway/Routers
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NY Waterway Mobile Ticketing
§ Problem ¨ Needed an affordable mobile ticketing application that was large and versatile
enough to handle: u Large Volume Transactions
u Alerts and Notifications u Scheduling
u GPS and Trip Planning
June 2016 ©2015 Bytemark All rights reserved. 8
Mobile Ticketing Benefits
§ Reduced the Cost of Sales ¨ Allowing customers to self-serve tickets moves sales from the ticket office, on-board or at vending machines,
massively reducing the cost of sales, expanding sales capacity and increasing headway. ¨ Reduced operating expenses associated with handling of cash
¨ Less vulnerable to pilferage
§ Time Saving ¨ The NY Waterway customer app remembers previous trips and payment details, making it possible to buy a
ticket in seconds. No usernames or passwords to remember means that it is accessible for any customer. ¨ Paper tickets are easily lost and damaged
¨ No more waiting on lines
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NY Waterway Mobile Highlights
§ 50% of NY Waterway tickets are mobile
§ Over 7 million tickets used on mobile
§ 180 thousand users to date
§ Better understanding of customer demographic
180Thousand Users
$55MFares Processed
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Accomplishments and statistics for first four years of service 2012-2015
▪ 1 million mobile tickets purchased by NY Waterway after 16 months of service, making it the fastest transit ticketing app to reach that milestone.
▪ $4.5 million in fares processed in 2012.
▪ $10.1 million in fares processed in 2013
▪ $13 million in fares processed in 2014
▪ $18 million in fares processed in 2015
Mobile Ticketing Adoption Example
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Validation Options
Visual/Animated Electronic
Physical
Near Field
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Animated Background:!Origin/Destination or Other Relevant Text Like Ticket
Month
Quantity & Type displayed on top of:!-Animated Watermark -Interactive Element
-Enlargeable QR Code
Activation / Balance"Secondary Text
Multimodal Tickets
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Offline Flexibility Saving Tickets To Your Device § Lets you view and use your tickets offline § Helps you quickly activate and reactivate
tickets in regions with a poor data reception
Saving To Your Cloud Account § Requires you to have an online connection
to view and use your tickets § Allows passes to be viewed and used from
multiple devices
Users Control Where Tickets Reside
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Alerts & Notifications
Smart Tile Alert Advisory List Advisory Details Alert Settings
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Data Empowers Agencies Data collection from mobile is unprecedented.
§ Geoanalytics § Purchase Location § Ticket Activation Location
§ Destination
§ Customer Demographics § Language
§ Predicted age & gender § Trends based on other apps they have
§ Respectful of privacy considerations
§ App Usage Insights § Is the information you present inline with your
customers’ behaviors?
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4.0 Suite of Apps • Enhanced usability based on
user feedback
• Efficient interface for easy activation & validation
• Integrated trip planning tools
Mobile 2.0 Mobile 4.0
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Advanced Trip Planning § Bytemark has partnered with journey planning leader HaCon to offer
advanced trip planning in our apps: § Features include door-to-door planning, live bus tracker, connections, and curated maps