An Case study on Exley Chemical company

Presented By

Christian Jimmy

The case is about the company which has seen growth and fluctuation during the past years.

The case is highly depended on sales activity.

Overview of the company

A case study is in depth investigation of individual subject.

Case study can be done on any subject and topic.

What is case study?

Money is a big issue for the company. There is a lack of communication in the current

networking system. There is a large amount of money involve in the

company.

Overall company Exploitation.

The marketing department wants rights to interact with the customers.

The coordination between marketing and new product development was insufficient.

There was a decrease in sales profit. Because of fast shifts in market sales of product group

tension among members emerged.

PROBLEMS

Macro.

Lack of coordination. Decrease in sales. This type of structure is inappropriate for the company.

Micro

The coordination between the marketing and new product is not proper.

The product development team has problems with marketing department.

The product managers quarrel with the marketing department.

Causes

Money is a big issue and sometimes big problem. Because of fast shifts in sales of product group tension arises

among members of group product. The purpose of appointing product managers is to enhance the

coordination of product to company and to pursuit the Importance of sales.

System effected.Structural The unity of group is affected. The interdependence leads to conflicts.

Physiological. The presence of manager with the customer causes

physiological issue with the marketing. In addition to that the presence of marketing research by

product manager cause strain.

Technical

There is a lack of communication via the current networking system between the marketing and product development.

Managerial A Clear chain of command is not defined. The marketing departments wants rights to interact with the

customers however it is currently done by the product manager.

Alternatives.

Keep the organization structure as status quo. There need to be some sort of team building in marketing and

Production dept. The Exley chemical company needs to implement an

incentive program in Order to retain employs.

Recommendations

New guidelines and policies needs to be developed. Employs need to be part of goal setting, planning and

decisions making systems. Once the goals has been set and things have been recognized,

it is important to maintain the process by holding regular meetings about the status.