PREFACE

PREFACE I am extremely happy to place before the esteemed teacher COMPANY PROFILE OF AMWAY. It is an attempt make by me to find out the leading brands in Sagar City.

The Project Report has on objective to get the B.B.A. Studetns familiar with real life buisness situations and gives an opportunity to the students to understand the theoretical concepts of marketing and finance in practical way.

The research starts with a short introduction of the company followed by the line of the objective and research methodology.

Next Chapter Deals with the data analysis and interpretation that is based on questionnaire. Then comes the limitation, suggestions conclusion of the research report.

Students name : ANKITA PATEL Class :BBA IIITH SEM.ACKNOWLEDGEMENT

I Wish to express my deep sense of gratitude to all who generously helped in successful completion of the project work by sharing their valuable time and knowledge.

I t thankfully acknowlege Mr. Manish Jain (HOD BBA Dept) GIMS Sagar for giving me the opportunity to conduct and survey.

I Would like to express my sincere thanks to MR. MANISH JAIN LecturerBBA Dept) and all other faculty members, GIMS sagar who directly and indirectly rendered me all possible hlep and guidance for preparing the report.

Finally I would like to thanks my parents, my friends without whom completion of my project report would not have been possible.

Students name : ANKITA PATEL Class :BBA IIIRD SEM.CERTIFICATE

A PROJECT REPORT ON COMPANY PROFILE ON AMWAY is prepared by ANKITA PATEL under The guidance of Miss MR. MANISH JAIN is a satisfactory in respect to comments

Contents and presentation of the Subject Matter.

Language

Submission with in due date.

Signature of Supervisor

Signature of Examiner Signature of HOD

DECLARATION BY THE CANDIDATE

Date:

I declare that the project report titled COMPANY PROFILE ON AMWAY is my own work conducted under the supervision of MR. MANISH JAIN, Gyanveer Institute of Management and Science Sagar. To the best of my knowledge the report does not contain any work, which has been submitted for the award of any degree, anywhere.

Students name : ANKITA PATEL Class :BBA IIIRD SEM.-

TABLE OF CONTENTS

Preface

Acknowledgement

Certificate

Declaration by the Candidate

TOPIC NAMEPAGE NO.

CHAPTER 1 INTRODUCTION

(A) COMPANY PROFILE

(B) HISTORY

(C) KEY PERSON

CHAPTER 2 OBJECTIVE

CHAPTER 3 RESEARCH METHODOLOGY

(A) TYPE OF RESEARCH

(B) SOURCE OF RESEARCH

CHAPTER 4 DATA ANALYSIS AND INTERPRETATION

CHAPTER 6 SWOT ANALYSIS

CHAPTER 7 LIMITATION

CHAPTER 8 SUGGESTION AND CONCLUSION

CHAPTER 9 BIBLIOGRAPHY

CHAPTER 11 QUESTIONNAIRE

INTRODUCTIONAmway is a direct selling company that uses multi-level marketing or network marketing to promote its products. Amway was founded in 1959 by Jay Van Andel and Richard DeVos. Based in Ada, Michigan, the company and family of companies under Alticor reported sales growth of 15%, reaching US$8.4 billion for the year ending December 31, 2008. Its product lines include home care products, personal care products, jewelry, electronics, Nutrilite dietary supplements, water purifiers, air purifiers, insurance and cosmetics. In 2004, Health & Beauty products accounted for nearly 60% of worldwide sales. Amway conducts business through a number of affiliated companies in more than ninety countries and territories around the world. It is ranked by Forbes as one of the largest private companies in the United States and by Deloitte as one of the largest retailers in the world. HistoryFoundingJay Van Andel and Richard DeVos, friends since school days, had been business partners in various endeavors including a hamburger stand, air charter service, and a sailing business. In 1949 they were introduced by Neil Maaskant (Van Andel's second cousin) to the Nutrilite Products Corporation. Nutrilite was a California-based direct sales company founded by Dr. Carl Rhenborg, developer of the first multivitamin marketed in the United States. In August 1949, after a night-long talk, DeVos and Van Andel signed up to become distributors for Nutrilite food supplements. They sold their first box the next day for $19.50, but lost interest for the next two weeks. Shortly thereafter, at the urging of Maaskant, who had become their sponsor, they traveled to Chicago to attend a Nutrilite seminar. The meeting was at a downtown hotel, with over a hundred people in attendance. After seeing promotional videos and listening to talks by company representatives and successful distributors, they decided to pursue the Nutrilite business opportunity with enthusiasm. They sold their second box of supplements on their return trip to Michigan, and rapidly proceeded to develop their new business further.

In 1949, DeVos and Van Andel had formed Ja-Ri Corporation (abbreviated from their respective first names) for importing wooden goods from South American countries; after their trip to the Nutrilite seminar, they dropped] this business and Ja-Ri became their Nutrilite distributorship. In addition to profits on each product sold, Nutrilite also offered commission on the sales of products by new distributors introduced to the company by existing distributorsa system today known as multi-level marketing or network marketing. By 1958, DeVos and Van Andel had built an organization of over 5,000 distributors. However, following concerns about the stability of Nutrilite, in April 1959 they and some of their top distributors formed The American Way Association to represent the distributors and look for additional products to market. Their first product was called Frisk, a concentrated organic cleaner developed by a scientist in Ohio. DeVos and Van Andel bought the rights to manufacture and distribute Frisk, and later changed the name to LOC (Liquid Organic Concentrate). They subsequently formed Amway Sales Corporation to procure and inventory products and to handle the sales and marketing plan, and Amway Services Corporation to handle insurance and other benefits for distributors (Amway being an abbreviation of American Way). In 1960 they purchased a 50% share in Atco Manufacturing Company in Detroit, the original manufacturers of LOC, and changed its name to Amway Manufacturing Corporation. In 1964 the Amway Sales Corporation, Amway Services Corporation, and Amway Manufacturing Corporation merged to form a single entity, Amway Corporation Amway bought control of Nutrilite in 1972 and full ownership in 1994. International expansionAmway expanded overseas to Australia in 1971, to Europe in 1973, to parts of Asia in 1974, to Japan in 1979, to Latin America in 1985, to China in 1995, to Africa in 1997, to India and Scandinavia in 1998, to Russia in 2005, and to Vietnam in 2008. In 2008 two thirds of Amway's 58 markets reported sales increases, including strong growth in the China, Russia and India markets. Amway India sales grew 40% to 1128 crore (US$230million). Amway ChinaAmway grew quickly in China from its market launch in 1995. In 1998, after abuses of illegal pyramid schemes led to riots, the Chinese Government enacted a ban on all direct selling companies, including Amway. After negotiations, some companies like Amway, Avon, and Mary Kay continued to operate through a network of retail stores promoted by an independent sales force. China introduced new direct selling laws in December 2005, and in December 2006 Amway was one of the first companies to receive a license to resume direct sales. At the time they had a reported 180,000 sales representatives, 140 stores, and $2 billion in annual sales. In 2007 Amway Greater China and South-east Asia Chief Executive Eva Cheng was ranked #88 by Forbes magazine in its list of the World's Most Powerful Women. In 2008 Amway Greater China was Amway's largest market, reporting 28% growth and sales of 17 billion (US$2.5billion). COMPANY PROFILE

Introduction:

Amway is the largest direct selling company and manufacturer in the world that uses network marketing to sell a variety of products, primarily in the health, beauty, and home care markets. Amway was founded in 1959 by Jay Van Andel and Richard DeVos. Based in Ada, Michigan, the company and family of companies under Alticor reported sales growth of 2.3%, reaching US$8.4 billion for the year ending December 31, 2009.Its product lines include home care products, personal care products, jewelry, electronics, Nutrilite dietary supplements, water purifiers, air purifiers, insurance and cosmetics. In 2004, Health & Beauty products accounted for nearly 60% of worldwide sales. Amway conducts business through a number of affiliated companies in more than ninety countries and territories around the world. It is ranked by Forbes as one of the largest private companies in the United States and by Deloitte as one of the largest retailers in the world.Meaning and the History of Amway:

What does the word Amway mean? Amway is an abbreviation for "American Way". Great companies start with great ideas, and Amway is no exception. The idea came when two Nutralite salesmen, Rich DeVos and Jay Van Andel were at the very top of a very successful MLM at the time; Nutralite was sold door to door. This was the 1950s, Nutralite was a single entity company, and by the end of the decade, Jay and Rich had built a respectable business of their own - approximately five thousand distributors were in their Both Mr. DeVos and Mr. Van Andel knew how to move product - build on relationships. But what was needed was a way to expand. A way that would allow them to multiply the efforts of what they alone could accomplish. In 1959, the American Way Association was formed. This would be the chance to grow and set the direction of a new entity. Rich and Jay immediately set out to find an initial product to add to the line. They purchased the rights to Frisk, a household cleaner (which was later renamed Liquid Organic Concentrate or L.O.C.).

In 1960, the American Way Association, now Amway, bought a controlling share in the manufacturing facility in Michigan where LOC was made. What this meant is that there were 3 companies all using the Amway name. The Amway Sales handled product and distribution, Amway Services did business related tasks (like insurance for distributors) and Amway manufacturing, which produced LOC. By 1964, the three arms of Amway were all merged into a single entity - Amway Corporation. The idea was by handling the manufacturing and distribution of a product line, and then allowing a network of IBOs. This seemed like the only way to offer what Jay and Rich originally envisioned - a solid opportunity where anyone with motivation could excel, regardless of their background and status. This is a main part of Amway's business philosophy. Not just products and not just sales, but a way to a better life.

Amway continued to grow under the co-ownership of Van Andel and Devos. In 1972, the pair purchased Nutralite outright - they now owned the company they had started as employees with.

Amway continued to expand, reaching past the borders of the US to offer the same opportunities in other countries:

- Australia - 1971- Europe and parts of Asia - 1974- Japan - 1979- Latin America - 1985- China - 1995- Africa - 1997- India - 1998- Russia - 2005- Vietnam -- 2008

Critics argued that the model wasn't sustainable and that growth was mathematically limited. They cried, "Pyramid scheme!" Fifty years of steady growth has shown this criticism has no basis in fact.

In 2008, Amway (now technically, Amway Global) reported sales of 8 billion. The company is in 58 markets worldwide and manufactures more than 450 products. Amway Global does business in more than 98 countries.

Rich DeVos is still alive, although he has passed the Presidency of Amway to his son Dick. DeVos was named one of the richest men in America by Forbes magazine, with an estimated 4.2 billion dollars in personal wealth (2009). DeVos owns the Orlando Magic basketball team among other assets.Jay Van Andel passed away at age 80 in 2004. Mr. Andel's place at Amway Global is now held by his son Steve. At his death, Van Andel's net worth was estimated to be 2.4 billion dollars.

The company is still thriving and still offers opportunity to individuals who have the desire to build their own business. MLM is a proven business model that produces massive success for individuals.

Alticor and Amway Sales Growth: 1960 to 2008:

February 5th, 2009 by ibofightback Posted in Amway News

Amway global sales were reported at estimated retail until 2000 when the holding company of Alticor was formed. This means theyre valued assuming that they were all sold at the full retail price, not at the price they were sold to distributors/IBOs. Alticor reports actual revenue sales at the base IBO price

Ive converted the figures so they can be properly compared. Its important to be aware of this as many critics of the business (including some former Diamonds who you would think know about this) have in the past conveniently ignored the change in reporting standards and tried to claim Amways sales peaked in 1998. Note however that Alticor sales includes revenues from other sources such Access Business Group and Amway Grand Plaza. In 2007 this was reported as around $100 million, so by far the majority of the sales are through the Amway business opportunity.

Amway has grown fairly quickly since its inception. Its historic sales data at estimated retail prices is provided below from 1959 to 2000 (in 2000 Amway switch over to Alticor. At its peak in 1997 Amway estimated retail sales worldwide at 7 Billion USD. With the founding of Alticor, the report methodology was changed and the actual sales to distributors instead of estimated retail sales (ERS) have been reported since 2001. Taking the sales data published in 2001 report into account, the ERS values are about 32% higher than sales to distributors. The actual sales to distributors are marked with *.

Until 1999 sales were reported at Estimated Retail. This is approximately 32% higher than actual sales revenues from sales made to Amway distributors.

VISION OF AMWAY:

Helping people live better lives. Showing where the business wishes to be in the future.

MISSION OF AMWAY:

Through the partnering of Distributors, Employees, and the Founding Families and the support of quality products and service, we offer all people the opportunity to achieve their goals through the Amway Sales and Marketing Plan. Broad over riding statement of purpose.

To facilitate best business opportunities.

To deliver high-quality products to semi-urban and urban homes in diverse areas of insurance, home tech, home care, personal care, cosmetics and wellness.

GOAL OF AMWAY:

The development of new business opportunities.

To increase the company's role in relations to social responsibility.

To provide excellent customer service.

Awards and Recognition:

Presented the Millennium Outstanding Service Award 2000, by the Confederation for the Blind (AICB), in recognition for work carried out for the visually challenged.

The Indian Red Cross Society, Orissa awarded AOF a memento & certificate for conducting a mega-Blood Donation camp of 816 units on 4th May, 2003.

The Surat Raktdaan Kendra felicitated Amway India at their annual function on 5th Oct, 2003, for the largest number of donors at a Blood Donation Camp (BDC) held by any financial and commercial institution and industry. The Mayor of Surat - Snehlata Chouhan - presented a trophy and a certificate of appreciation.

Social responsibilities performed by AMWAY:

One by One Campaign for Children

Amway Opportunity Foundation (AOF)

National Project for the Blind:

Project Sunrise: The objective is to identify one orphanage/institution at each location where Amway has a modestly-large office (52 cities). On-going assistance to be provided in education, healthcare and vocational training under the following heads:

Health care

Education and vocational training

Safe drinking water

Childrens Day and AOF Day celebration with Amway staff & Amway

KEY PERSON OF AMWAY Amway

Amway is an abbreviation for "American Way " and was coined in 1959 by Company founders,Jay Van Andel andRichard Devos.

Key people of Amway:

SteveVan Andel (Chairman),

Direct selling company and multi level marketing and headquarters inAda, Michigan,United States

OBJECTIVE

(1) To know about the consumer satisfaction (2) To Know about the Product detail of Amway

(3) To Know about the Swot Analysis of Amway Company.

(4) To Know about the company profile.

(5) To study the consumer awareness and preference towards Amway products

(6) To analyse the level of satisfaction of consumer towards Amway products

RESEARCH METHODOLOGYAccording to Green and Tall A research design is the specification of the methods and procedures for acquiring the information needed. It is the overall operational pattern or framework of the project that stipulates which information is to be collected, from where it is to be collected and by what procedures

This research process based on primary data analysis and secondary data analysis will be clearly defined to meet the objectives of the study.

I chose the primary sources to get the data. A questionnaire was designed in accordance with our mentor in Amway . I chose a sample of about 45 corporate customers around the Sagar City from which I can get the instant information of whose analysis will give me the desired outcome of my research project.

I collected some data from the secondary sources like published Company documents, internet etc.

Research Design

A research design is the arrangement of conditions for collections and analysis of data in a manner that aims to combine relevance to the research purpose with economy in procedures. It is a descriptive cross sectional design .It is the conceptual structure with in which research is conducted; it constitutes the blueprint for the collection, measurement and analysis of data.

It is needed because it facilitates the smooth sailing of the various research operations, thereby making research as efficient as possible yielding maximal information with minimal expenditure of effort, time and money.

In the preliminary stage, my research stage constituted of exploratory study by which it is clear that the existence of the problem is obvious .So, I can directly head for the conclusive research.

Sampling Plan

Sampling plan is a distinct phase of research process. In this stage I have to determine who is to be sampled, how large should be the needed sample and how sampling unit is to be selected.

Population

In my research, I have defined my population as a complete set of customers of Sagar CitySample Survey

As compared to census study, a sample study has been conducted by us because of:

Wide range of population, it was impossible to cover the whole population

Time and money constraints.

Sample Unit

In this survey I took the list of customers from the dealers of Amway in Sagar City.

Sampling Technique

Sampling technique implies the method of choosing the sample items, the two methods of selecting sample are:

Probability method.

Non-probability method.

Probability method is those in which every item of the universe has an equal chance of the inclusion in the sample. Non-probability methods are those that do not provide every item in the universe with known cause of being included in the sample. The selection process is partially subjective.

For my study, I employed the Non-probability sampling technique, in which I got the data of the customers from the dealer of Amway in Sagar City Instrument of collection of data

I have used one set of questionnaire to collect data from the customers. This questionnaire is structured and highly ordered. This includes both close ended and open ended questions. The close ended questions included both dichotomous and multiple choice questions.

Data analysis and interpretations

Large volumes of raw data were collected through questionnaires in my research study. This raw data has been further converted into significant statistical information before further interpretation so that I can answer my research objective well.

The collected raw data was then edited and coded by the researchers to eliminate errors and to assign data to pertinent categories. The data was then tabulated and presented with the help of bar diagrams and pie charts.

PRODUCTS DETAILS

Amway Products: Amway offers a range of exclusive, competitive brands that meet proven customer needs around the world. From nutritional supplements to water treatment, cosmetics to cleaning products, these brands are the solid foundation for a successful, independent Retail business.Amway Personal Care Products

Nutrilite is the worlds leading brand of vitamin, mineral, and dietary supplements, grown harvested and processed on its own certified organic farms.

Artistry is one of the worlds top five largest-selling prestige brands of facial skin care and colour cosmetics. Our scientists and formulators have developed the complete line of cosmetics,

All products of Attitude contain Skin Vitalising Complex that synergistically combine to cleanse, Replenish & Moisturise the skin making it soft & supple.

Dynamite's range of male grooming products, formulated internationally is designed to deliver the ultimate grooming experience.

Glister Toothpaste is a revolutionary Multi-Action Toothpaste with Sylodent that offers seven benefits.

Persona Premium 3 in 1 Soap is a complete soap for the entire family promises refreshing confidence.

Satinique Advanced Range with unique Ceramide Infusion System uses nature's own renewing technology to rejuvenate, strengthen and protect your hair.

SA8 Gelzyme is India's only 3-in-1 laundry detergent which pretreats, cleans and softens.

G&H Range enriched with the goodness of Glycerine and Honey, deeply nourishes and hydrates the skin for a healthy glow.

LOC High Suds is a multipurpose household liquid cleaner.

Dish Drops is a concentrated hand dishwashing liquid with a powerful "Triadic Detergency System".

Great Value Product Range offers you Great Quality, Great Performance, Great Price and a Money Back Guarantee!

Amways competitors:

1) Direct competitors:

AVON

MARY KAY

SUNRIDER

2) Indirect competitors:

Local INDIAN companies.

Changing Political & Economic Atmosphere

Products used as samples to persuade relatives and friends to join Amway

Focus shifted from selling products to recruiting.DATA NALAYSIS AND INTERPRETATIONAWARENESS IN RELATION TO ALL ASPECTS OF AMWAY PRODUCTS

The following Table No.17 reveals the opinion of respondents in relation to all respects towards Amway products.

TABLE NO.17 AWARENESS IN RELATION TO ALL ASPECTS OF AMWAY PRODUCTS

No of RespondentsPercent

Yes4134.17

No3025.00

Not sure4940.83

INTERPRETATION

Table No.17inferred that 40.83% of the respondents are not sure that they are aware about all aspects relating to Amway products.34.17% of the respondents says that they are fully aware about all aspects relating to Amway products.25% of the respondents says that they are not fully aware.RESULTIt is concluded that most (40.83%) of the respondents are not sure about all aspects relating to Amway products.SOURCE OF AWARENESS

Source of awareness through which the respondents is introduced to the Amway products.

TABLE NO.18 SOURCE OF AWARENESS

No of RespondentsPercent

Distributors3226.67

friends5747.50

relatives2117.50

advertisement108.33

Total120100.00

INTERPRETATION

The above Table No.18 explains that 47.5% of the respondents says that their source of awareness is friends. 26.67% of the respondents say that their source of awareness is distributors.17.5% of the respondents says that their source of awareness is relatives.8.33% of the respondents says that their source of awareness is advertisement.

PERIOD OF USAGE The following Table No.19 explains how long the respondents have been using the Amway products.

TABLE NO.19 TIME PERIOD OF USING AMWAY PRODUCTS

No of RespondentsPercent

> 1 yrs4537.50

2-4 yrs5949.17

5-6 yrs1210.00

more than 6 yrs43.33

Total120100.00

INTERPRETATION

The above Table No.19 reveals that 49.17% of the respondents says that they have been using Amway products ranging between 2-4 years.37.5% of the respondents says that they have been using Amway products for less than 1 year 10% of the respondents says that they have been using Amway products for 5-6 years.3.3% of the respondents says that they have been using Amway products for more than 6 years.

PRIORITY FOR CHOOSING AMWAY PRODUCTS

The following Table No.20 explains the priority in choosing the Amway products.

INTERPRETATION

Table No.20 inferred that 30% of the respondents prefer Amway products due to brand image and ingredients these two factors are ranked most. 24.2% and 25% of the respondents prefer Amway products due to distributor services and eco-friendly respectively. 21.7% of the respondents choose to use Amway products due to its packing and 60.8% of the respondents gave least ranking to price.PRIORITY IN CHOOSING DIFFERENT CATEGORIES OF AMWAY PRODUCTS

The following Table No.21 explains the consumer preference in relation to various categories of Amway products.

INTERPRETATION

From the Table No.21 explains that 28.3% of the respondents prefer health care products the most. 26.7% of the respondents choose home care products, 21.7% of the respondents give next preference to personal care and beauty care and 40% of the respondents have given least importance to oral care products.LEVEL OF SATISFACTION

The following Table No.22 explains the respondents level of satisfaction with various factors of Amway products.

INTERPRETATION

Table No.22 inferred that 50% of the respondents are highly satisfied with brand, 26.7% of the respondents are satisfied with the price. 40.8% of the respondents are satisfied with quality. 35.8% of the respondents are satisfied with the easy-availability and 27.5% of the respondents are satisfied with the offers.RECOMMENDATION OF AMWAY PRODUCTS TO OTHERS:

The following Table No.23 explains respondents view with regard to recommendation of Amway products to others.

TABLE NO.23 RECOMMENDATION OF AMWAY PRODUCTS TO OTHERSNo of RespondentsPercent

Yes9478.33

No2621.67

Total120100.00

INTERPRETATION

Table No.23 reveals that 78.33% of the respondents says that they will recommend Amway products to others and 21.67% of the respondents says they will not recommend Amway products to others.

DISTRIBUTOR SERVICE

The following Table No.24 reveals the respondents exact answer whether they would become a distributor of Amway

TABLE NO.24 DISTRIBUTOR SERVICENo of RespondentsPercent

Yes2728.72

No6771.28

Total94100.00

INTERPRETATION

Table No.24 inferred that 71.28% of the respondents says that they will not become an Amway distributor and 28.72% of the respondents says that they will become an Amway distributor.SWITCH OVER OF PREFERENCE TO OTHER PRODUCTSRespondents may switch over their preference to other products due to various reasons. The following Table No.25 explains the respondents switch over of preference to other products other than Amway.

TABLE NO.25 SWITCH OVER TO OTHER PRODUCTSNo of RespondentsPercent

Yes6957.50

No5142.50

Total120100.00

INTERPRETATION

Table No.25 explains that 57.50% of the respondents says that they will not switch over to any other product and 42.50% of the respondents says that they will switch over to other product.SWOT analysis of Amway:

STRENGTH:

Based on direct selling operations. Hence it can be A home based business. Every can participate in business. Its easy to get admission in Amway with easy rout like intent.

Training to staff.

Functions are performed by IBOs.

Organize meetings and events time to time.

Have good customer service system.

Backed by a 100% Customer Product Refund Policy produce faith and reselling attitude in customers.

Quality Products that Inspire Confidence. Almost no risk of money as world class quality Minimal start up costs gives strong base to the initiation of business. So everyone can participate in business. The person who wants do something can be make profit with investment of low cost.Products are easy to sell. A business with national and international scope gives more opportunity to the costumers. The possibility of financial security and freedom of time to enjoy life.

WEAKNESS:

More power to IBOs gives critical structure to organization. Initially high entry cost leads to somewhat restrictions for business development. Rumors for direct selling operations.

Focus shifted from selling products to recruiting. OPPURTUNITIES:

Setup a manufacturing plant in all countries leads to better platform for company. Population of INDIA gives better opportunity to company to receive more profit. As the company name itself gives reliance and faith for the customer and buyer produce greater opportunity for marketing which leads to decrease in total expenditure of company.

THREATS:

Too much freedom to IBOs.

Change in government policy may affect to the profit and freedom of company. Competitors like AVON, MARY KAY; SUNRIDER creates lot of competition in market which leads to strong marketing competition in market.LIMITATION(1) When the buyers are busy we cant get accurate data from them.

(2) According to the time limit of our project we can cover only the some area.(3) During survey some respondents may not give answer in proper manner.

SUGGESTIONS:

Marketing can add to the advantage. So, it should be taken care of.

Better offers can be made to attract the customer demand.

THE NETWORK NEEDS TO BE GROWN.

Trial packs should be used because customer must have to introduce the product. Once customer gets idea about product he comes to know advantages of products.

The products should be cheap the home delivery system takes at least two days to deliver the products so the delivery should be instant.

There must be multiple options for purchasing the products for distributers like online, tale and instant purchasing.

In every city, the Amway office should be situated in such a location so that it is in reach of all distributers.

CONCLUSION:

A survey is done to identify various problems and level of satisfaction of consumers, so that efforts can be made to satisfy them which would result in building long term relationship between the customer and company. This survey has lead to the knowledge about the offerings, brand awareness among the customers and customer satisfaction. Due to delivery in customer need and expectations, it becomes a difficult task to satisfy every customer, therefore to satisfy each and every customer the importance of building relationship with them exists. For this purpose a number of questions were asked to find out behavior of customer. This research is also done to know the views of the customer towards the products and quality provided to them by AMWAY. And according to the survey, the customers seem contended with the products and services by AMWAY.

BIBLIOGRAPHYBOOKS

Statistics For Management- Richard I. Levin, David S. Rubin Fundamentals of Statistics- D.N. Elhance Research Methodology- C.R. KothariMAGAZINES & NEWSPAPERS

The Economic Times The Times of India Business World Business TodayWEBSITES www.multimarketing.com www.amway.comQUESTIONNAIRE 1. ARE YOU AWARE ABOUT ALL ASPECTS RELATING TO AMWAY PRODUCTS

A) YES

B) NO

C) NOT SURE

2. SOURCES OF AWARENESS

A) DISTRIBUTORS

B) FRIENDS

C) RELATIVES

D) ADVERTISEMENT

3. HOW LONG HAVE YOU BEEN USING AMWAY PRODUCTS

A) > 1 YEAR

B) 2-4 YEARS

C) 5-6 YEARS

D) MORE THAN 6 YEARS

4. RANK THE FOLLOWING CRITERIA FOR CHOOSING AMWAY PRODUCTSCRITERIARANK

PRICE

PACKING

INGREDIENTS

ECO-FRIENDLY

DISTRIBUTOR SERVICES

BRAND IMAGE

24. RANK THE AMWAY PRODUCTS ACCORDING TO YOUR CHOICE AND PREFERENCE

PRODUCTSRANK

PERSONAL CARE

ORAL CARE

BEAUTY CARE

HEALTH CARE

HOME CARE

5. RATE THE LEVEL OF SATISFACTION ON AMWAY PRODUCTS

CATEGORYHIGHLY SATISFIEDSATISFIEDNEUTRALDISSATISFIEDHIGHLY DISSATISFIED

BRAND

PRICE

QUALITY

EASY-AVAILABLITY

OFFERS

6. WILL YOU RECOMMEND AMWAY PRODUCTS TO OTHERS

A) YES

B) NO

7. IF YES, WILL YOU BECOME AN AMWAY DISTRIBUTOR

A) YES

B) NO

8. WILL YOU SWITCH OVER TO ANY OTHER PRODUCT

A) YES

B) NO

9. IF YES, WHAT IS THE REASON

A) PRODUCTS ARE COSTLY

B) NOT AVAILABLE IN NEAR BY SHOPS

C) NO OFFERS

10. SUGGESTIONS, IF ANY____________________

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