Amway Corrected

8/12/2019 Amway Corrected

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CHAPTER I - INTRODUCTION

1.1 .INTRODUCTION:

Corporate social responsibility means business and organization working

regularly and contributing positively to the communities. Their operation it

involves working with employees their families, the local community and the

society at large to improve their quality of life. Companies that operate in a social

responsible way and strengthen their reputations. It business reputation is

everything it deter the extent to which customers want to buy from you, partnersare willing to work with you and your standing in the community.

mway is an abbreviation for !merican "ay! and was coined in #$%$ by

company founders, &ay 'an ndel and (ichard )e'os. *hort, unique and easy to

remember, mway has been registered as a corporate name and trademark ever

since.

In the following decades, mway Corporation successfully established itself

as a leading multilevel marketing business, built on strong values and founding

principles that continue to sustain our company today. The business is built on the

simple integrity of helping people lead better lives.

Today, mway is a multibillion+dollar international business representing

freedom and opportunity to millions of people in more than countries and

territories around the world. mway generates -* $./ billion 0&anuary +

)ecember 12$3 in sales at estimated retail through this global product distribution

network. "e offer over 4 million 5usiness 6wners the inspiration to grow those

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businesses, and we work hard to provide new and better ways for them to achieve

their life goals mway is one of the world7s largest direct sales. 6rganization with

over 4 millions independent business owners 8I56**9 in over 2 market and

territories world wide. It is a family : owned business with a strong emphasis on

family values. Its I56** are often couples may of there are raising families. They

therefore have a strong bond with children. These families are than happy to

partner with mway who as part of its corporate social. (esponsibility strategy

works with -;IC%2 consumer

products. In the -? mway distributes a variety of products.

1.2. MULTILEVEL MARKETING:

@ave you ever recommended a movie book or restaurant or anything also

to a friend or the family member of course we all have. "e do this all the time. If

some one acts on your recommends that movies to heAshe recommends that movies

to some one also. It is quite obvious that this kind of word of mouth

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recommendations occur in our daily life. Bou paid money to see the movie, and

also the people. The only people who got paid were theatre owners and

distributors while the advertising for them.

1.3. SELLING OF PRODUCT:

mway is the largest oldest and best known representative of

multilevel marketing. It is the most prominent member of the direct selling

association.1.4. CONSUMERS:

@igher production leads to reduction in the cost of production.

Consumers are benefitted by the products available at chapter prices.

1.5. SERVICE TO CONSUMERS:

ersonal selling helps the consumers in the following waysD To induce the product in the market.

To inform the customers about the new product.

To suggest the customers how to use the product and how the

product can satisfy their needs. To convert wants into needs.

1.6 Pr!"#$ %Pr':

nything that possesses utility is described as goods. product is

both what a seller has to sell and what a buyer has to buy. Thus, any enterprise that

has something to sell, as tangible goods or not, is selling a product. eople

purchase products, because they are capable of realing some benefits to the

purchase. product is one which satisfies the needs of customers. ccording to

hilip ?otler, E roduct is anything that can be offered to a market for attention,

acquisition, use or consumption that might satisfy a want or need. It includes

physical obFects, services, persons, places, organization and ideas.

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lderson defines, Eproduct is a bundle of utilities consisting of

various product features and accompanying services.G *tanton defines, E product

is a set of tangible and intangible attributes, including packaging, colour, price,

manufacture7s prestige, retailer7s prestige, and manufacturer7s and retailer7s

services, which the buyer may accept as offering satisfaction or wants or needs.

roducts or HoodsD

In marketing the term goods is used in synonym for products.

Consumer Hoods are meant for final consumption by consumers and not for sale.

They are of two types.

0a3 Convenience HoodsD Items, the consumer buys frequently, immediately and

with minimum shopping effort are convenience goods. =or instance, food

items, newspapers, drugs, soap, tooth paste, biscuit etc.

0b3*hopping HoodsD There are goods purchased by the consumers, only after a

careful comparison+suitability, quality, price, style etc. =or example, clothes,

furniture, household appliances, fans etc.

rice may be defined as the exchange of goods or services in terms money.

"ithout price there is no marketing in the society. The price of a product

influences the price paid for the factors of production+labour, land capital

and entrepreneurship. The price is a matter of vital importance to the buyer

and the seller.


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increased. rice is a primary source of revenue which, all firms try to

maximize by expanding markets.

#. CUSTOMER SATISFACTIOND

Customer satisfaction is defined as the number

of customers, or percentage of total customers, whose reported experience

with a firm, its products, or its services exceeds specified satisfaction goals.

Customer satisfaction provides a leading indicator of consumer purchase

intentions and loyalty. Customer satisfaction data are among the most

frequently collected indicators of market perceptions. Their principal use is

to be twofold.

1.( CHAPTER SCHEME

The first chapter deals with IntroductionThe second chapter deals with 6bFectives and (esearch Jethodology.The third chapter deals with rea rofile and roduct rofile.The =ourth chapter deals with )ata nalysis and Interpretation.The =ifth chapter deals with (esearch =inding, *uggestions and Conclusions

CHAPTER- II

O)*ECTIVES AND RESEARCH METHODOLG+

2.1: O)*ECTIVES:

To know the nature of mway business.

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To study about the mway home care products.

To find out the satisfaction level of mway consumers.

To find out the problems faced by the consumer while using

mway home care product.

To provide proper suggestion K conclusion regarding the

research findings.

RESEARCH METHODOLOG+

2.2 RESEARCH DESIGN:

This chapter describes the research plan used to in this research.It includes methodology EobFectivesG a brief description procedure, tool for data

collection, and method of data collection and description of data analysis.

2.3 METHODOLOG+:

(esearch methodology is a way to solve a problem in a

systematic manner. It has various steps that are generally adopted by a researcher

problem with logic behind them are explained in detail. The under mentioned

steps and procedures are followed in this study.

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)eveloping the obFectives and indentifying the study area,

based on the rationable. 6f the study and the problem to be

solved by doing research.

reparation of the questionnaire and collection of primary dataform the respondents.

nalysis the collected primary data through percentage analysis

and statistical procedures. reparing a detailed report by explaining the concepts of

research design discussion and findings.

2.4 STUD+ AREA:

langulam, area is selected as the study for collecting primary data on

amway products from the respondents. This place is situated in northern part of

Tirunelveli )istrict in Tamil ;adu. The researcher selected respondents from the

langulam rea in Tirunelveli )istrict as sampling procedure.

2.5 SAMPLING PROCEDURE:

*amples were selected according to convenience of the research and

sampling procedure was single random group type #22 respondents of langulam

area were selected as subFect in respective for the study.

2.6 PERIOD OF THE STUD+:

=ield work of the study was carried on by the research from )ecember

/2#2+ Jarch /2##. The research has used questionnaire for collecting data

regarding the opinion relating to the luxury goods.

2., TOOLS FOR DATA COLLECTION:

The researcher constructed a questionnaire as a tool for data collection

after the brief discussion with expects and reading books. The questionnaire

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consists of the respondents ;ame, ge, income and so on as well as the enhancing

factor services of consumer. The questionnaire was standardized for its reliability

and validity by doing pilot study.

2.( METHODS OF DATA COLLECTION:

The research collected the data7s from two different sources.

rimary data,

*econdary data.

2. PRIMAR+ DATA:

rimary data refers to those data which are gathered by observation,

measurement and count during the sources of investigation. rimary data are those

which are collected for the first time.

The questionnaire method is used by the researcher to collect the

primary data. The researcher interviewed the respondents in person with the help

of questionnaire after explain the aim of this study. The respondents to be frank in

their opinion.

2.1 SECONDAR+ DATA:

*econdary data refers to those which have already been collected and

used by some agency for some purpose and are available for the study. *econdary

data are collected through some publications.

The secondary data have been collected from books, ;ewspapers,

internet and unpublished records.

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The researcher collected the secondary data form the publications,

newspapers and internet.

2.11 DATA ANAL+SIS:

The data has been analyzed by using appropriate statistical techniques

such as percentage.

The research prepared the master table for the collected primary data.

Then they used tabulation, percentage analysis and statistical procedure to

interpret. The collected primary data. 5y this way the research design was framed

to collect the primary )ata.

2.12 LIMITATIONS OF THE STUD+:

The study is limited to in and around langulam rea

only and therefore the finding out cannot be extended to

other areas. Time and cost are other factors limiting the study sample

of #22 respondents.

"hen we are going to collect questionnaire the

respondents in hung in their day to day work in their

home, so they are not responding properly. The study is limited to mway home care products only.

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CHAPTER-III

AREAPROFILE AND PRODUCT PROFILE

3.1 AREA PROFILE

langulam, is the western side of the Tirunelveli )istrict,

it is Taluk Centre, Junicipal Town, and lok sabha constitution. "e have chosen

this town as it is a Junicipal Town surrounded with a good number of anchayat

'illages, have many dealers in mway distributors. They are marketing their

products in the town and in the nearby 'illages.

. langulam is a municipal Town with a total population

ratio of #22, with >L males and %> females. It has a average literacy rate of

langulam consist of more than #2 and more than educational institutions. There

are #> village anchayat under langulam Taluk.

It is one of the fastest growing towns in Tirunelveli

)istrict. It acts as a trade center for the nearby villages. "ith continuous effort of

people to make it as a local hub, it is now act as center for entertainment, trade and

commerce.

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The survey was taken from the people of langulam Town, and it7s in

nearby 'illages

PRODUCT PROFILE

3.2. COUNTR+/S NO 1 DIRECT SELLING COMPAN+

mway India is the country7s leading direct selling =JCH+company which

manufactures and sells world+class consumer products. It7s business

opportunity and all its products are covered #22 per cent Joney 5ack

Huarantee1. If not completely satisfied with the product, the consumer can

return it for a refund.

3.3. CORPORATE CREDENTIALS

mway India is a wholly owned subsidiary of -* .> billion mwayCorporation, da, Jichigan, -*. mway Corporation is one of the largest

)irect *elling companies in the world. It has a presence in countries K

territories.

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http://en.wikipedia.org/wiki/File:Amway.svg


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%2 full time employees and has generated indirect

employment for #,L%2 persons at all the contract manufacturer locations.

The Company has provided income+generating opportunities to over

%%2,222 active independent mway 5usiness 6wners.

mway India provides free and unlimited training to all its distributors to

help them grow their business. mway India conducts over /$,222 training

sessions during an average #/+month period with an attendance of over #.%

million mway 5usiness 6wners and prospects.

mway India recorded a sales turnover of over (s. #>2 crore during &an+

)ec 2$.

mway India is a member of the Confederation of Indian Industries 0CII3

and =ederation of Indian Chambers of Commerce 0=ICCI3.

The "orld 5lind -nion presented an award and citation to mway India in

/224, for its peerless work for the blind child.

4.>.MANUFACTURING

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lmost all mway India products are manufactured in the country through

seven third party contract manufacturers. To bring the identified contract

manufacturers7 production facilities and skills to international standard,

mway has invested in excess of -* > million 0approx. (s # croreN3. The

transfer of this state+of+the+art, world+class technology, has been free of cost.

4.%.PRODUCTS

t present, mway India offers over ##% products in five categories. They

are ersonal care category, @ome Care category, ;utrition K "ellness

category, Cosmetics and Hreat 'alue roducts.

"ith the exception of Cosmetics range 0rtistryN3 and some products in

;utrition and "ellness category, all mway India products and bottles are

manufactured in India.

The products match mway7s global quality standards. They carry a tamper+

proof seal and a O#22 per cent Joney 5ack Huarantee1. If not completely

satisfied with the product, the consumer can return it for a refund. mway

products are environment friendly, and are not tested on animals. mway

encourages the return of its used product bottles for re+cycling and to

prevent their misuse.

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3.6.A0 H0' Cr' Pr!"#$ ! Pr&7'

3.6.1. A$$&$"!' CTM r Nr07 T O&7 S8&

This hoto =rameN is the best way to capture your beauty in a frame and cherish

your memories of good times. It comes in sleek design and classy wooden finish.

Bou can also personalize it with a photo of your choice symbolizing memorable

times with someone special.

*tore your beauty essentials, Fewellery and accessories in this classy wooden finish

5eauty 5oxN.It will keep them safely while adding extra grace t your dressing

table. N hoto =rame without the picture K 5eauty 5ox without the content.

3.6.2.G7&$'r T$9$'

Hlister multi+action toothpaste gently removes plaque and discoloration from teeth

while effectively fighting against cavities. Hlister infuses the confidence of fresh

breath and sparkling white teeth with regular brushing.

Pr!"#$ D'#r&$&Hlister Toothpaste contains *ylodent, a polishing agent

which effectively polishes and whitens teeth without excessive abrasion while its

unique formulation fights cavities and removes plaque. Hlister has a refreshing

mint flavor that freshens breath and gives that extra confidenceP Tested and

certified by -niversity study, it also reverses the onset of cavity by remineralizing

teeth.

3.6.3.P'r D'!r&;&< F0&7 T7#

roduct )escription

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;ew ersona Talc now with deodorizing effect which provides superior sweat

absorption,prevents body odour K has a cooling effect.It comes with contemporary

K attractive packaging with an easy grip.It has added fragrances of *andalwood,

edarwood K (osewood along with (ose K &asmine to keep you smelling fresh

through the day.Ingredients*andalwood, Cedarwood, (osewood, &asmine and (ose

5enefits

Cools

(efreshes

)eodorizes

3.6.4 P'r Pr'0&"0 3 & 1 S

ersona, the 4 in # premium soap gives excellent germ protection, moisturises the

skin and is also a great deodorizer. It is a complete soap for the entire family.

Pr!"#$ D'#r&$&*tart the day with ersona + the ideal soap to get that

refreshing confidence. ;othing can match the qualities that ersona offers for the

entire family. It contains 1lantaren1, a special corn and coconut derivative which

helps gently clean the skin.... naturallyP lmond oil in it provides for rich

moisturising, leaving the skin soft, supple and smooth. Triclocarban gives long

lasting germ protection. It also kills odour causing germs thus giving you a long

lasting deodorizing effect. ersona has a lingering fragrance because of the unique

fragrant oils specially selected to keep the body odour+free, daylong.

3.6.5.P'r A07 H&r O&7

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The all ;ew ersona mla @air 6il gives hair a rich natural shine. It is enriched

with the goodness of mla which helps enhance hair growth and strengthen hair

roots.

Pr!"#$ D'#r&$&Hive your hair the mla care with the ersona mla @air

6il. This hair oil gives the long, thick and bouncing black look by strengthening

the hair roots and enhancing the hair growth. (egular use of ersona mla @air oil

prevents dry scalp and conditions hair so that the hair looks healthy and nourished.

"ith premium ingredients like 'egetable 6ils, mla *eed 6il and Jineral 6il, it

ensures manageable soft and shiny hair.

3.6.6. S$&&="' A!>#'! 2-&-1 S90 ! C!&$&'r

product that gives the convenience of two products in one. Its regular use

ensures strong, lustrous and healthy+looking hair. It is suitable for everyday use

and for all hair types including coloured and chemically treated hair.

Pr!"#$ D'#r&$&*atinique dvanced /+in+# *hampoo and Conditioner

reFuvenates, strengthens and protects in one use. Its naturally derived cleansers

from 6at, ?elp and *oap "ort gently clean the hair, making them look their best

while its light conditioners derived from Jeadow =oam *eed 6il condition the

hair making them upto >>Q smoother after a single use. The Ceramide Infusion

*ystem penetrates each hair shaft to restore vital roteins and Ceramides, leaving

hair soft, manageable and luxurious.

-se Instructions)aily or as needed. Rather, rinse thoroughly and repeat if

necessary.

3.6., SA( D'7$'

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* )elicate Riquid )etergent is a liquid laundry detergent for gentle yet effective

cleaning of your woolens, silks and expensive clothes.

Pr!"#$ D'#r&$& This liquid laundry detergent gives your delicate apparels

gentle but effective cleaning. It is specially formulated to remove body oils and

oily cosmetic stains from precious delicate wear. * cleans effectively even in

cold water and it is easy rinsability due to a low foaming. It works best on silks,

chiffons, wool, lingerie and hand knitted woolens. This concentrated formula saves

water, time and energy. "hat7s more, it is dermatologic ally tested and leaves no

irritating residue behind on the clothes.

(estrictions)o not spin dry.

-se Instruction=or @and "ashingD dd %ml of *N )elicate to % litres of cold

water. "ork up suds. *oak soiled garments in the diluted solution for % minutes.

Hently squeeze out suds. (inse thoroughly in plain water but do not wring. )ry flat

away from sun and heat. =or Jachine "ashingD =ill machine with cold water. dd

#2ml of *N )elicate per wash. gitate briefly. dd Clothes and let them soak

for % minutes. "ash them in a short gentle cycle and continue through cold water

rinse.

5enefitsD

S It cleans effectively even in cold water

S It is specially formulated to remove body oils and oily cosmetic stains fromprecious delicate wear.

S It works best on silks, chiffons, wool, lingerie and hand knitted woolens.

3.6.(.G?H )! S90

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The protection enriched HK@ 5ody *hampoo combines the freshness of glycerin

and natural honey, which pampers your skin with rich creamy lather from head to

toe.

Pr!"#$ D'#r&$& Hentle HK@ 5ody *hampoo leaves skin feeling soft and

smooth, while the wholesome fragrance leaves a fresh, clean scent. (ich in

proteins, it gives a thick and creamy lather which deeply cleanses and conditions

the skin leaving it smooth and supple. This versatile product can be used as an all

over body cleanser as well as an effective hair shampoo. It rinses easily and is p@

balanced. HK@ makes the skin indulge in the ultimate bathing experience with its

fresh floral fragrance. The skin enFoys the touch of nature with HK@ 5ody

*hampoo.

3.6.. G?H L$&

Hetting a smooth radiant skin comes easy with llantion enriched HK@ 5ody

Rotion.


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R6C @igh *uds is "orld1s Jost 'ersatile Julti+purpose Cleaner which can clean

any washable surface from floors to dishes to clothes. ut it to work in the kitchen

or garage or for hundreds of other home cleaning purposes.

roduct )escription

#. R.6.C. is a unique surfactant blend, which can be used to mop floors

0Jarble, 'inyl, Hranite etc.3, to clean sinks, worktops 0orcelain K

Ceramic3, moulded plastic furniture, polished wooden fittings and varnished

surfaces.

/. It also removes stains from washable surfaces, launder washable daily+usefabrics and wash utensils.

4. This India1s one and only multipurpose cleaner contains coconut oil

derivatives, making it gentle and mild on hands.

-se Instruction

#. =or floor cleaningD -se 4ml of R6C per litre of water

/. =or hard surface cleaningD -se Lml of R6C per litre of water

4. =or hand washing clothesD -se %ml of R6C per litre of water

>. =or dishwashingD -se #ml of R6C per litre of water

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3.6.11. D&9 Dr

)ish )rops is a concentrated hand dishwashing liquid with a powerful !Triadic

)etergency *ystem!. It leaves the dishes with a mirror like shine while caring for

the hands.

Pr!"#$ D'#r&$&)ish )rops with Triadic )etergency *ystem, effectively cuts

through dairy, vegetable and even animal fats leaving the dishes sparkling clean

without scratching the surface or leaving any powdery residue. It is

dermatologically tested formula with loe+'era and Coconut 6il derivatives

ensures that )ish )rops is gentle on your hands. It can be used on brass, stainless

steel, teflon, aluminium, bone china, crockery, crystal and dried+on greaseAoil.

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CHAPTER -IV

DATA ANAL+SIS AND INTERPRITATION

T@7' 4.1

DISTRIBUTION OF RESPONDENTS ON THE BASIS OF GENDER

S.NO GENDER

NO OFRESPONDENTS

PERCENTAGE

#

/

Jale

=emale

>L

%>

>LQ

%>Q

Total #22 #22Q

SOURCE : PRIMAR+ DATA

The above table describes that distribution of respondents on the basis of their

Hender, >LQ of the respondents are male and the remaining %>Q of the

respondents are female. It shows mway products are mostly used by the female

respondents.

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CHART 4.1

DISTRI)UTION OF RESPONDENTS ON THE )ASIS OF GENDER

T@7' 4.2

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A


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TA)LE 4.3

EDUCATIONAL QUALIFICATION OF THE RESPONDENTS

S.NO EDUCATIONAL

UALIFICATION

NO OF

RESPONDENTS

PERCENTAGE

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#

/

4

>

#2thstd

/

-H

H

#>

#>

%#

/#

#>Q

#>Q

%#Q

/#Q

T6TR #22 #22Q


It illustrates the division of the respondents on the basis of their

educational qualification, #>Q of the respondents having educational qualification

of **RC,another #>Q of the respondent having educational qualification of

@r.*ec.%#Q of the respondents are -H degree holders. /#Q of the respondents are

belonged to H degree holders.

Jost of the mway customer are degree holders.

CHART 4.3

EDUCATIONAL UALIFICATION OF THE RESPONDENTS

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TA)LE 4.4

OCCUPATION DETAILS OF THERESPONDENTS

S.NO OCCUPATION NO OF

RESPONDENTS

PERCENTAGE

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#

/

4

5usiness

"orkers

*@H

>#

%L

4

>#Q

%LQ

4Q

Total #22 #22Q


bove table shows that the division of the respondents on the

basis of the occupation >#Q of the respondents are doing business, %LQ of the

respondents are considere as workers and 4Q of the respondents come under the

category of self+help group.The study shows that mway customers are mostly

belongs to working community.

CHART 4.4

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OCCUPATION DETAILS OF THE RESPONDENTS

TA)LE 4.5

SHOWS PERIOD OF USING AMWAY PRODUCTS BY THE

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RESPONDENTS

S.NO +EAR

NO OF

RESPONDENTS

PERCENTAGE

#

/

4

>

5elow # year

/+4 years

>+% years

bove +L

/4

%/

#/

#4

/4Q

%/Q

#/Q

#4Q

Total #22 #22Q


Table ;o >.% shows @ow long the respondents using mway products. =rom thetotal population %/Q of the respondents using mway product for the periods

between /+4 years,/4Q of the respondent using mway products for the period ofless than one year,#4Q of the respondents using mway products for the periods ofmore than L years and #/Q of the respondents using mway product for the period

between >+% years.

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CHART 4.5

SHOBS PERIOD OF USING AMBA+ PRODUCT )+ THE

RESPONDENTS

TA)LE 4.6

CLASSIFICATION OF RESPONDENTS BASED ON USINGVARITES OF AMWAY PRODUCT

S.NO ITEMS

NO OFRESPONDENTS

PERCENTAGE

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#

/

4

>

5elow #2 items

#2 to /2

/2 to 42

bove +42

44

4L

//

$

44Q

4LQ

//Q

$ Q

Total #22 #22Q


The above table shows that ;o of mway products used byu the

respondents. =rom the total population 4LQ of the respondents using #2 to /2

mway products, 44Q of the respondents. -sing less than /2 to 42 mway

product and finaly $Q of the respondents using more than 42 mway products.

CHART 4.6

CLASSIFICATION OF RESPONDENTS )ASED ON USING

VARIETIES OF AMBA+ PRODUCT

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TA)LE 4.,

AMOUNT SPENT BY RESPONDENTS FOR PURCHASING

AMWAY PRODUCT

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S.NO AMOUNT IN R

NO OF

RESPONDENTS PERCENTAGE

#

/

4

>

5elow %22

%22 to /222

/222 to >222

>222 and above

#

>/

4#

#2

#Q

>/Q

4#Q

#2Q

Total #22 #22Q


The above table shows that mount spent by the respondent per month forpurchasing mway product. >/Q of the respondents spent a amount between(s.%22 to (s./222 towards purchase of mway products, 4#Q of the respondentspent a amount between (s./222 to (s >222 towards purchase of mway products,#Q of the respondents spent a amount of less than (s.%22 towards purchasing ofmway products and #2Q of the respondents spent an amount of bove (s.>222

towards purchasing of mway products.

CHART 4.,

AMOUNT SPENT )+ RESPONDENTS FOR PURCHASING

AMBA+ PRODUCT

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TA)LE 4.(

MODE OF ABARENESS A)OUTAMWAY PRODUCT

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S.NO ABARENESS FROM NO OF

RESPONDENTS

PERCENTAGE

#

/

4

>

=riends

(elatives

)istributors

6thers

/>

4L

4#

$

/>Q

4LQ

4#Q

$Q

Total #22 #22Q


The above table shows that how the respondents aware about mway

products. 4LQ of the respondents aware through their relatives, 4#Q of the

respondents aware through. )istributores />Q of the respondents aware through

their friends and $Q of the respondents. ware about amway product through other

than friends, (elatives and )istributors.

CHART 4.(

MODE OF ABARENESS A)OUT AMBA+ PRODUCT

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TA)LE 4.

VARIOUS TYPES OF AMWAY PRODUCTS USED BY THE

RESPONDENTS

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S.NO VARIOUS ITEMS NO OF

RESPONDENTS

PERCENTAGE

#

/

4

>

@air product

*kin care product

Jouth product

6ther items

/L

>

#>

#/

/LQ

>Q

#>Q

#/Q

Total #22 #22Q


The above table shows that various items for personal care used by the

respondents.>Q of the respondents using mway skin care product, /LQof the

respondent using mway @air product only, #>Q of the respondent using mway

mouth product and another #/Q of the respondents using other home products.

CHART 4.

VARIOUS T+PES OF AMBA+ PRODUCTS USED )+ THE

RESPONDENTS

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TA)LE 4..1

USAGE OF OTHER OPTIONAL PRODUCT

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*.;6 6T@>Q of the respondents

are purchasing dandruff control conditioner shampoo. 42Q of the respondents are

using drandruff control shampoo.

CHART 4..1

USAGE OF OTHER OPTIONAL PRODUCT

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TA)LE 4..2

USAGE OF VARIOUS PERSONAL CARE PRODUCTS )+ THE

RESPONDENTS

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S.NO PERSONAL CARE

PRODUCT

NO OF

RESPONDENTS

PERCENTAGE

#

/

4

>

%

L

;ature shower creamhand soap5ody shampoo

ersonal talc

Hilster+tooth paste

ersonal :family toothpaste

Jouth refresher spray

/

44

$

#>

$

/ Q

44Q

Q

$Q

#>Q

$Q

Total #22 #22Q


=rom the above table it can be analysed that the /Q of the

respondents are purchasing nature shower+cream handsoap,44Q of therespondents are body shampoo users , Q of the respondents are personal talc

users. $Q of the respondents are glister tooth paste users #>Q of the respondents

are personal family tooth paste users. $Q of the respondents are mouth refresher

spray users.

CHART 4..2

USAGE OF VARIOUS PERSONAL CARE PRODUCTS )+ THE

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RESPONDENTS

TA)LE 4.1

RESPONDENTS SATISFACTION LEVEL TOBARDS

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HOME CARE PRODUCT

S.NO LEVEL OF

SATISFACTION

NO OF

RESPONDENTS

PERCENTAGE

#

/

4

>

'ery high

@igh

Joderate

;one

>

4#

#

>

>Q

4#Q

#Q

>Q

Total #22 #22Q


The above table shows satisfaction level of the respondents towards.

@ome care products >Q of the respondents satisfaction level is very high. 4#Q of

the respondents level of satisfaction is high. #Q of the respondents and their level

of satisfaction is moderate. >Q of the respondents level of satisfaction is none.

CHART 4.1


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HOME CARE PRODUCTS

TA)LE 4.11

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CLASSIFICATION OF RESPONDENTS BASED ON THE USAGE

OF HOME CARE PRODUCTS

S.NO HOME CARE

PRODUCTS

NO OF

RESPONDENTS

PERCENTAGE

#

/

4

ress cleaning product

@ouse options

'ehicles Cleaning roduct

42

>%

/%

42Q

>%Q

/%Q

Total #22 #22Q


The above table shows that 42Q of the respondents using press

cleaning product. >%Q of the respondents used house options. /%Q of the

respondents used for vehicles cleaning product.

CHART 4.11

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CLASSIFICATION OF RESPONDENTS )ASED ON THE USAGE

OF HOME CARE PRODUCTS

TA)LE 4.11.1

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OTHER HOMECARE PRODUCTS USED )+ THE

RESPONDENTS

S.NO OTHER HOME

CARE PRODUCTS

NO OF

RESPONDENTS

PERCENTAGE

#

/

4

Helzyme with natural

*oftner

Riquid detergent

rewash with enzymes

liquid detergent

//

>2

4

//Q

>2Q

4Q

Total #22 #22Q


=rom the above table it can be analysed that the //Q of the

respondents are using Helzyme with natural softner, >2Q of the respondents are

using liquid detergent. 4Q of the respondents are using prewash with enzymes

liquid detergents.

CHART 4.11.1

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OTHER HOME CARE PRODUCTS USED )+ THE

RESPONDENTS

TA)LE 4.11.2

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OTHER AMBA+ PRODUCTS USED )+ THE

RESPONDENTS

SOUR CE:

PRIMAR+ DATA

The above table *hows that the Q of the respondents are dish

drops user . $Q of the respondents are *ee spray user , #2Q of the respondents are

R.6.C user, #LQ of the respondents are Uoom user,##Q of the respondents are

ursue user,##Q of the respondents are 5uffup user. #2Q of the respondents are

Reather K 'ing user. /2Q of the respondents are Car "ash user and %Q of the

respondents are *ilicon cloze user.

CHART 4.11.2

OTHER AMBA+ PRODUCTS USED )+ THE

S.N OTHER ITEMS NO OFRESPONDENTS PERCENTAGE

#/4>%L$

)ish drops *ee *pray R.6.C Uoom ursue 5uffupReather K 'ing

Car wash *ilicon cloze

$

#2 #L ## ## #2 /2 %

Q$Q

#2Q #LQ ##Q ##Q #2Q /2Q %Q

Total #22 #22 Q

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RESPONDENTS

TA)LE 4.12

RESPONDENTS SATISFACTION LEVEL TOWARDS

HOME CARE PRODUCT

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SO

URCE : PRIMAR+ DATA

The above table reveals that the level of *atisfaction of home

care product users. %4Q of the respondents are highly *atisfied, 4$Q of the

respondents are *atisfied and Q of the respondents are ;ot *atisfied.

CHART 4.12


HOME CARE PRODUCT

S.N

SATISFACTION

LEVEL

NO OF

RESPONDENTS PERCENTAGE

# / 4

@ighly *atisfied *atisfied ;ot *atisfied

%4 4$

%4Q4$Q

Q

Total #22 #22 Q

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TA)LE4.13

CLASSIFICATION OF RESPONDENTS ON THE )ASIS

OF BORK IS EAS+ BHILE USING THE

HOME CARE PRODUCT

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Table ;o.>.#4 shows that whether the respondent work is easy

while using mway home care product or not the above table shows that %Q of

the respondents opinions are they do work in an easy way. 5ut the remaining #%Q

of the people are not having good opinion regarding the home care product and are

not feel good.

CHART 4.13

CLASSIFICATION OF RESPONDENTS ON THE )ASIS OFBORK

IS EAS+ BHILE USING THE HOME CARE PRODUCT

S.NFACTORS

NO OF

RESPONDENTS

PERCENTAGE

#/

Bes;o

%#%

%Q#%Q

Total #22 #22 Q

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TA)LE4.14

DIFFICULTIES FACED THE RESPONDENTS )+ USING

AMWAY PRODUCTS

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S

O U

R C

E :

PRIMAR+ DATA

The above table shows that )ifficulties faced by the

respondents while using mway personal care product.=rom the study #$Q of the

respondents suffereing from Itch product. /LQ of the respondents suffered with

imples. /Q of the respondents suffered from *kin alergy. /2Q of the

respondents feels that @air =alling is difficult to then. Q of the respondents

suffered with @ead ache.

CHART 4.14

DISTRI)UTION OF RESPONDENTS ON THE )ASIS OF

DIFFICULTIES

S.N DIFFICULTIES

NO OF

RESPONDENT

S

PERCENTAGE

#/4>%

Itchimples*kin lergy@air =alling@ead ache

#$/L//2

#$Q/LQ/Q/2QQ

Total #22 #22 Q

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TA)LE 4.15

CLASSIFICATION OF RESPONDENTS ON THE BASIS OF

PURCHASING THE PRODUCT REGULARLY

S.N PRODUCTPURCHASES

NO OF

RESPONDENTS

PERCENTAGE

# /

(egularly;ot (egularly

L />

LQ />Q

Total #22 #22 Q

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Table ;o >.#% shows that wheather the respondents use the

mway product regularly or not,from the study it cleary shows that LQ of therespondents are purchasing the mway products (egularly and />Q of the

respondents does not purchase the products (egularly.

CHART 4.15

CLASSIFICATION OF RESPONDENTS ON THE )ASIS OF

PURCHASING THE PRODUCT REGULARL+

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SUMMAR+ OF FINDINGS AND SUGGESTIOND

5.1 INTRODUCTION

The resent Chapter deals with *ummary of =indings,*uggestions

and Conclusion. The results of the analysis have been used for the preparation

of the present chapter.

5.2 SUMMAR+ OF FINDINGS

thorough *canning of analysis has made the researcher

to summaries the findings in the following passage. Jost of the (espondents i.e. %>Qare =emale using mway

products. JaFority of the respondents i.e. %4Q are age between /2+/%

years using mway products. JaFority of the respondent7s i.e. %#Q are under graduate

holders using mway products.

JaFority of the respondent7s i.e. %LQ are workers are mway

customer. JaFority of %LQ of the respondents are mway roduct

-sers.

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4LQ of the respondents are using 'arieties of mway

roduct. It has been learnt that large number of the respondents .e,

>/Q spend amount between (s %22 to (s /222 forpurchasing mway products.

JaFority of the respondents i.e. 4LQ are aware about the

roduct through their (elatives. JaFority of the respondent7s i.e >Q are using by skin Care

roducts. JaFority of the respondents i.e. >>Q are using dandruff

control conditioner *hampoo. Jost of the respondents i.e. 44Q are using 5ody *hampoo

regularly. >Q of the respondent7s are very highly satisfied with

mway home care product. JaFority of the respondent7s i.e. >%Q are using home care

roducts. mong so many home care products, most of the respondents

i.e. >2Q are using liquid detergent. nother /%Q of the respondents using car wash product.

JaFority of the respondents i.e. %4Q hold the view that

highly *atisfied by home care roducts. JaFority of the respondents i.e. %Qfeels that the work is

very easy by using mway product. /Q of the respondents suffered with *kin allergy.

JaFority of the respondents i.e. LQ are urchasing mway

roduct (egularly.

5.3 SUGGESTIONS:-

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#. ;eed to reach the product quickly to the customers./. ;eed to roduce the roduct by implicating nti skin

allergy technique.4. ;eed more attention to arrest the @air =alling.

>. ;eed more Concentration for opening new branches

whichever is needed.%. The company should reduce their margin.L. The company should reduce the selling price of the

mway product.. The need to arrange more demonstration to customer for

fast reaching.

5.4 CONCLUSION:-

Today the usage of mway roduct is increasing day by

day. *o it is considered to be an essential part in everyone7s life. The number of

mway product to be increased and make some arrangements for raising the

demand for consumers.The (esearch conclude that the mway home care product

are best one in present home care product market and customers are highly

satisfied with mway home care product. mway customers are facing some

problems only while using home care product.

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5I5RI6H(@B

"ebsitesDCare V mway. Com.www.amway.co.inwww.amway.comwww.google.co.in

5ooksDJarketing Janagement+ (.*.;. illai K 5agavathi

61
http://www.amway.co.in/http://www.amway.com/http://www.google.co.in/http://www.amway.co.in/http://www.amway.com/http://www.google.co.in/


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Questionnaire

For Amway Consumer

#. ;ame D/. ge D 0 3 /2+/% 0 3 /%+42 0 3 bove 424. *ex D 0 3 Jale 0 3 =emale>. ddress D%. 222

0 3 (s >222 and above

#2. @ow do you come to know about the amway productsX0 3 =riends 0 3 (elatives 0 3 dvertisements 0 3 6thers

##. "hat are the materials used by for personal careX 0 3 @air roduct 0 3 *kin care roduct 0 3 Jouth roduct 0 3 Jention theunder a,b 6ther 6ption

3 0 3 / in # shampoo and conditioner

0 3 dandruff control conditioner

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0 3 dandruff control shampoo

53 0 3 ;ature shower+crYam @and soap 0 3 5ody *hampoo 0 3 personal Talk

0 3 Hilster+tooth past 0 3ersonal+ =amily tooth paste 0 3 Jouth (efresher *pray

#/.re you satisfied by using personal care product0 3 very high 0 3 @igh 0 3 Joderate 0 3 ;o

#4."hat are the material used by you under home care product. 0 3 ress cleaning roduct 0 3 @ouse options 0 3 'ehicles roduct

3 0 3 Helzyme with ;atural *oftener 0 3 Riquid detergent

0 3 rewash with

Amway Corrected

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