Amul The Taste Of India
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Transcript of Amul The Taste Of India
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Amul-The Taste Of India
Presented By,Jay Lodaya – P 19
Rohit Mundhara – P 21Janki Raval – P 30
Lajja Reshamwala – P 31Meghna Rajpura – P 45
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Company Information
• Amul means “Priceless”• Started in 1945.• Sales Turnover Year Rs in Million
2006-07 42778 2007-08 52554
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Products
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Utterly Butterly Delicious
Amul Butter
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Amul Lite
Low fat, low Cholesterol Bread Spread
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Survey
1) If Given a Choice would you all change your Preference from having a normal butter to some kind of a flavoured butter?
2) If Yes,Then if Butter & Jam come up Together then will you Prefer it?
Survey
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3) If Yes,Then which flavour you opt for – Strawberry or Tutty Fruity?
4) If Amul Comes with a flavour of Pepper Garlic or Chocolate then what will you Prefer?
Survey
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Survey Findings
34%
13%9%
44%
Variants
StrawberryTutty FruityChocolateGarlic Pepper
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And the Market For
Butter is going to change forever
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Butter with
Strawberry Jam it up
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• Butter• Permitted Natural Colours• Strawberry Flavours • Preservatives• Sugar
Ingredients
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Composition
Vegetable Fat 49%Milk Fat 10%Cholestrol 26 MgGlucose 24 MgCarbohydrates 24 Mg
Calorific Value 630 Kcal / 100 Grams
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Special Features• Made from fresh cream by modern continuous
butter making machines.• Strawberry Flavour• Amul Berry is fortified with Vitamins A & D
essential for good vision & healthy skin • Sweet Butter
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100 gm @ 25/-
500 gm @ 110/-• Priced on the base of single pricing strategy.
• Priced taking into consideration its niche quality.
Pricing
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Target Audience
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Marketing Strategies
Adopted 360 degree marketing:
• BTL
• Sponsoring
• Endoresement
• Advertisement
Television Commercials
Hoardings
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Amul Peppery Garlic Butter with Garlic & Pepper
“Spice it Up”
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Ingredients
• Butter• Permitted Natural Colours• Garlic • Pepper• Common Salt • Preservatives
Ingredients
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CompositionMilk Fat 70 %
Moisture 16 %Salt 6 %Curd 0.8 %
Cholestrol 110 Mg
Calorific Value – 730 Kcal / 100 Grams
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Special Features
• Has Garlic & Pepper in it.• Made from fresh cream by modern continuous butter
making machines.• Fortified with Vitamins A & D • Manufactured in an ISO 9001 certified plant under strict
hygienic conditions. The product is completely untouched by human hand
• Shelf life 6 months under refrigeration
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Amul Pepper Garlic
100 gm @ 27/-
500 gm @ 125/-• Priced on the base of single pricing strategy.
• Priced taking into consideration its niche quality.
Pricing
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Target Audience
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Marketing Strategies
360 degree approach
• BTL
• Cookery Shows
• Offers
• Advertisements
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Applications
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• Amul Berry
• Amul Peppery Garlic
Packaging
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Distribution
• 67 Depots Dry & Cold Warehouses• 3500 Distributors• 5 Lakh Retail Outlets• Amul Parlours
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Quality Certification
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Thank You