Amul Supply Chain India

8/2/2019 Amul Supply Chain India

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Submitted byVinay Kumar

Pgdie 40Roll no. 116


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Introduction

Amul (Anand Milk Union Limited),formed in 1946, is a dairycooperative

movement in India. It is a brand namemanaged by an apex cooperativeorganisation, Gujarat Co-operative Milk

Marketing Federation Ltd. (GCMMF), whichtoday is jointly owned by some 2.6 millionmilk producers in Gujarat, India.
http://en.wikipedia.org/wiki/Dairyhttp://en.wikipedia.org/wiki/Cooperativehttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Brandhttp://en.wikipedia.org/wiki/Gujarathttp://en.wikipedia.org/wiki/Gujarathttp://en.wikipedia.org/wiki/Brandhttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Cooperativehttp://en.wikipedia.org/wiki/Dairy


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GCMMF

Members: 13 district cooperative milk

producers' Union

No. of Producer Members: 2.79 million

No. of Village Societies: 13,328

Total Milk handling capacity: 11.22 million litres per day

Milk collection (Total - 2008-09): 3.05 billion litres

Milk collection (Daily Average 2008-

09):

8.4 million litres

Milk Drying Capacity: 626 Mts. per day

Cattlefeed manufacturing Capacity: 3500 Mts per day

State level apex body of milk cooperatives in Gujarat.Dr Verghese Kurien, former Chairman of the GCMMF.Rated "AAA/Stable/P1+" by CRISIL.


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Business Model

Every day Amul collects 7 million of milk from 2.6millionfarmer (many illiterate), Convert there milk into branded,package products and delivery good to over 500,000 retailoutlet across the India

Its supply chain one of the most complicated in India


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Raw Milk

Condensed

Ghee Butter Milk

Packaged Milk

Ice CreamBeverages

Dried

Skimmed MilkPowder
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Third Party LogisticsServices

3rd party in-bound logistics 3rd

party out-bound logistics


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Reverse logistics

MILK CHURN

from dairy to vcs

POUCH MILK TRAY

from retailer to dairy

BOTTLE

from retailer to dairy

DAMAGED PRODUCTS

from customer to retailer

then to dairy


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Competition

Products Major Competitors

Cheese RangeBritannia Cheese, Mother DairyCheese, Gowardhan, Kraft

Mithaee Range (Ethnic sweets) Haldirams

Milk Range Mother Dairy, Nestle, Aarey,Gokul

Amul IcecreamsKwality Walls, Mother Dairy,Pastonjee, Vadilal

Chocolate & Confectionery Cadbury, Nestle, Parle


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Thank.U

Amul Supply Chain India

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