“ Amoolya”, was suggested by a quality ontrol
e!"ert in Anand
About AMUL
Forme in!"#$ %is air& 'o(o)erati*e mo*ement in Inia.
A bran name manage b& +u,arat -o(o)erati*e Mi/ Mar/eting Feeration0+-MMF1
 2oint& o3ne b& 4.$ miion mi/ )rou'er in +u,arat.
5)urre the 3hite re*oution o6 Inia% 3hi'h has mae Inia the argest )rou'er o6 mi/ an mi/ )rou't in the 3or.
7*erseas mar/et Mauritius% UAE% U5A% Bangaesh% Austraia.
 
W8A9 I5 RURAL MARKE9IN+ ?
Rura mar/eting is use to be an umbrea term 6or the  people who are dealt with rural people in one way or other . It got se)arate meaning an im)ortan'e a6ter e'onomi' re*auation in Inia a6ter !""!.
Rura mar/eting in*o*e delivering manufactured or  processed inputs or services to rura )rou'ers or 'onsumers.
 
5ome e;am)es o6 RURAL MARKE9IN+
< YAARA DA TASHAN …” ads wi! Aa"i# K!a$ %#&a&d '$i(&#sa) a**&a) +,# C,%a C,)a - C,%a C,)a I$dia a**&d !& #'#a) "a#.& i$ a /i0 wa1 w!&$ i i$#,d'%&d /,)&s *#i%&d a Rs- 234 a"d /a%.&d i wi! !& Aa"i# K!a$ ads-
 
 US# $ %uality with Affordability
 
as state b& M.K. +anhi < India lives in villages <
>@ o6 )o)uation in Inia i*es in rura area. Aso /no3n as <bottom o6 the )&rami.
It 'reate an o))ortunit& 6or 'om)anies i/e Amu .
Amu eri*es >@ o6 saes 6rom rura area.
 
 9hree tier <AMUL Moe
Estabishment o6 a ire't in/age bet3een mi/ )rou'ers an 'onsumers b& eiminating miemen
Mi/ =rou'ers 06armers1 'ontro )ro'urement% )ro'essing an mar/eting
=ro6essiona management
Amu initiate in e*eo)ing rura retaiers b&
  insuran'e against natura 'aamities
  estabish tee'enters an te'hnoog& in *iages in Inia
  to )ur'hase a mi/ )rou'e 6rom member 6armer.