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GCMMF Case Analy

By:

Hardik Mishra (B08010)

Kaushambi Ghosh (B08012)

Pankaj Agarwal (B08020)

Ritesh Chowdhary (B08023)

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Agenda

History of GCMMF Business Model

Product Category

Industry Analysis

SWOT Analysis

BCG Matrix

Market Segmentation

Financial Analysis

The Way Forward..!!!

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Product CategoryCategory Market Share Market

Milk N.A 1

Butter 85% 1

Milk Powder 60% 1

Cheese 50% 1

Ice Creams 30% 2

Sweets 50% 1

Chocolates 10% 3

Chocolate Drinks 15% 4

Edible Oil 12% N.A.

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Market Segmentation

Customer BasedKids

Ice-Cream, Chocolate

Nutramul, Sweets, Sa

House

Wife

Dhara Edible Oils, Mi

tomato ketchup and m

Amul Cheese, Amul s

Calorie

Conscious

Amul Lite, Dhara Hea

skimmed milk powde

Youth

Sweets, Ice-cream, Ch

Chocolates, Milk.

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Industry BasedIce-creaRestaur

Chain

Baker

confe

shops

Milk

Cheese, Butter, Ghee

Market Segmentati

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Industry Analysis

Competitive

Rivalry - High

Threat of New

Entrants -High

BargainingPower of

Customers -High

Threat ofSubstitutes -

Low

BargainingPower of

Suppliers -Low

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SWOT Analysis

Strength High quality, low price

Robust Distribution Network

Extensive cold chain network

Varied product range

Excellent relationship with the farmers

Constant innovations

Excellent relationship with supermarkets/d

stores

Strong brand names

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Weaknesses

Completely dependent on villages for its raw material

Short self life of most of their products

Supplier centredTax implications because of Co-operative structures

SWOT Analysis

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Opportunities Increase per capita milk consumption Penetrate international markets

Concentrate on process food sector

Threats Competitors HUL, Nestle, Britannia other loca The yield of Indian cow is much lower than that

other dairy countries

SWOT Analysis

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BCG Matrix

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Financial Analysis

Financial Analysis Excel

http://amul%20financials.xlsx/http://amul%20financials.xlsx/

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The Way Forward

It should concentrate in the processed se

has a robust distribution and cold chain

It should be more customer centric

It should look forward to implement info

technology

It should influence the Govt. against the

implications which are benefitting the pr

players more than the co-operatives

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Thank You