The Taste of India

Evolution of the companyFormed in 1946 by Dr. Verghese Kurien It has found in Gujarat.Brand name taken from Sanskrit word “Amoolya”

means PreciousFull name “Anand milk Producers Union ltd.”Managed by GCMMF (Gujarat Cooperative Milk

Marketing Federation)Amul has spurred the White Revolution of India, which

has made India the largest producer of milk and milk products in the world.

Key people:MD - R.S SodhiCFO – Rakesh Shukla

Vision And MissionVision

“Amul’s Vision is to provide more satisfaction to the farmers, their customers, employees and distributers.”

Mission“We the motivated and dedicated workforce

at Amul are committed to produce wholesome and safe foods of excellent quality to remain market leader through development of quality management system, state of art technology, innovation and eco-friendly operations to achieve delightment of customers and milk producers.”

Location of AmulAmul headquarters is located at Gujarat in a district called Anand.

The Amul ModelThe Amul Model of dairy development is a three-tiered structure with the dairy cooperative societies at the village level federated under a milk union at the district level and a federation of member unions at the state level.

The Amul Model Cont.

Breadspreads Amul Butter, Amul Lite, Delicious Table Margarine

Cheese Range

Amul Pasteurized Processed Cheddar Cheese, Amul Processed Cheese Spread, Amul Pizza (Mozarella) Cheese,Amul Emmental Cheese,

Amul Gouda Cheese, Amul Malai Paneer (cottage cheese), Utterly Delicious Pizza

Fresh MilkAmul Gold Full Cream Milk 6% fat, Amul Shakti Standardised Milk 4.5% Fat, Amul

Taaza Toned Milk 3% fat,Amul Slim & Trim, Amul Cow Milk

UHT Milk Range

Amul Gold 4.5% fat Milk, Amul Shakti 3% fat Milk, Amul Taaza 1.5% fat Milk, Amul Lite

Slim-n-Trim Milk, Amul Fresh Cream

Milk PowdersAmul Full Cream Milk Powder, Amulya Dairy

Whitener, Sagar Skimmed Milk Powder, Amulspray Infant Milk Food, Sagar Tea and

Coffee Whitener

Milk DrinkAmul Kool Flavoured Milk, Amul Kool Cafe,

Amul Kool Koko,Amul Kool Millk Shaake, Amul Kool Chocolate Milk,Nutramul Energy Drink

Range of Products

Health Drink Stamina Instant Energy DrinkBrown

Beverage Nutramul Malted Milk Food

Curd Products

Amul Masti Dahi (fresh curd), Amul Masti Spiced Butter Milk,Amul Lassee,

Amul Flaavyo YoghurtPure Ghee Amul Pure Ghee, Sagar Pure GheeSweetened Condensed

MilkAmul Mithaimate

Mithaee Range (Ethnic Sweets)

Amul Shrikhand, Amul Mithaee Gulabjamuns, Amul Basundi,Avsar

Ladoos

Ice-cream Sundae Range, probiotic,,sugarfree and probiotic

Chocolate & Confectioner

y

Amul Milk Chocolate, Amul Fruit & Nut Chocolate, Amul Chocozoo, Amul

Bindass, Amul Fundoo

Range of Products cont.

Financial performanceSales Turnover Rs (million) US $ (in million)

2002-03 27457 5752003-04 28941 6162004-05 29225 6722005-06 37736 8502006-07 42778 10502007-08 52554 13252008-09 67113 15042009-10 80053 17002010-11 97742 21722011-12 116680 25002012-13 137350 2540

Growth of 17.72 per cent to reach Rs.13735.15 crores ( Rs.137.35 billion).

Operational PerformanceMembers

17 District Cooperative Milk Producers' Unions (16 Members & 1 Nominal

Members)No. of Producer Members 3.18 MillionNo. of Village Societies 16,914

Total Milk handling capacity per day 16.8 Million litres per day

Milk Collection (Total - 2012-13) 4.66 billion litres

Milk collection (Daily Average 2012-13) 12.7 million litres

Cattlefeed manufacturing Capacity 5890 Mts. per day

Sales Turnover -(2012-13) Rs. 13735 Crores (US $ 2.54 Billion)

SWOT ANALYSISTechnical manpowerDemandMargins

Problem in distributionPerishabilityCompetition

Flexibility in marketExport potential

Milk vendorsCompetition

Amul - BCG Matrix

Amul Ice- Cream

Amul chocolate

Amul butter

Amul chocolate drink

Low

Amul cheese

High

Business growth rate

LowHigh

Relative Market Share

ICE

CREA

M

CHOCO

LATE

S

LIQUID FRESHMILK

BUTTER

PIZZA

COMPETITION

Market ShareAmul owns 85 percent share in butter

market 75 percent in cheese share market. Amul is the market leader in Cheese, with

65-66% share. It also has  88% market share in butter, 63% share in infant milk and 45% market

share in dairy whitener. Amul also enjoys a 26% share in the

packaged milk market.

AwardsGCMMF wins the SAP Award for

Customer Excellence (SAPACE) 2013 under the category of "Best Run Award in Finance"

ET-Corporate Citizen Award of the Year 2010-11 to GCMMF

Green Globe AwardDr. V. Kurien honoured with Life Time

Achievement Award by CNN-IBN

Achievements of GCMMF9.4 million liters of milk procured per dayINR150 million (US$2.3 million) disbursed in cash daily.Gcmmf is the largest cooperative business of small

producers with an annual turnover of inr53 billion (us$810 million)

The government of India has honored Amul with the "best of all categories Rajiv Gandhi national quality award".

Largest milk handling capacity in AsiaLargest cold chain network48 sales offices, 5000 wholesale distributors, 7 lakh retail

outletsExport to 37 countries worth INR150 crore (US$23 million)

Thank You…