A strong relationship

NICCT launch 12th February 2016

Taj Santacruz, Mumbai

India and the Amsterdam Area

Jolanda van der Aart

Director India Desk

amsterdam inbusiness

Watch the I amsterdam business film

youtube.com/watch?v=pOaGQ34UCOo

Bilateral trade Important commodities

Indian imports from

the Netherlands

Ores and metal

Primary plastics

Organic chemicals

Chemical products

Transport equipment

Indian exports to

the Netherlands

Petroleum products

Apparel and clothing

Telecommunications

Organic chemicals

Vehicles/AutomotiveSource: CBS

Top 5 European investors in India

Cumulative inflows April 200 - January 2014

Netherlands 2nd most important

Top 10 Worldwide investors in India

Percentage of total cumulative inflows April 200 – January 2014

The Netherlands is the 6th largest investor in India over the last

14 years. During financial year 2013-2014 even in 4th position

Mauritius 37%

Singapore 11%

UK 10%

Japan 7%

USA 6%

The Netherlands 5%

Cyprus 3%

Germany 3%

France 2%

UAE 1%

Source: Deparment of Industrial Policy and Promotion

Dutch companies active in India

Philips

• Philips has been active in India since 1930 with the establishment

of an office in Kolkata

• Its presence has been expanded continuously in production of

several of the Philips products, mostly in healthcare and lighting

• Currently Philips provides around 9,000 jobs in India

• One of the largest R&D facilities of Philips is located in India: the

Philips Innovation Campus in Bangalore. This facility was opened

in 1996 and provides work for about 2,000 engineers

• In a 2014 survey Philips was named the 12th most trusted brand in

India

Many Dutch multinationals and major companies like Shell, Unilever, KLM, Rabobank - and

others have a growing and successful presence in India. Dutch SMEs with niche

technologies and world-class expertise are also actively looking at the Indian market.

Welcome to AmsterdamMetropolitan Area

• Size city 84 sq miles

• Size Metropolitan Area 700 sq miles

• Population city 823,000

• Population metro 2.3 million

• Foreign companies 2,700

• No. jobs in foreign companies over 160,000

• No. of expats in AMA 100,000

World Europe Europe The Netherlands The Netherlands Amsterdam Area

Around 180 Indian companies are currently active in The Netherlands, over half of which are

established in the Amsterdam Area

The 90 companies that are located in the Amsterdam Area provide approximately 12,000 jobs

The number of Indian companies in The Netherlands has seen large and continuous growth

The majority of companies are in ICT, benefiting from the IT hubs in both India and Amsterdam

Indian companies in The Netherlands

Source: NFIA 2015

Largest Indian companies

in The Netherlands

Largest Indian companies

in The Netherlands

Indian companies in The Netherlands

A selection

Indian companies in The Netherlands

A selection

Peter Mahrer, President & Managing

Director EMEA, Under Armour:

Peter Mahrer, President & Managing Director EMEA, Under Armour:

“The final key reason for opting for

Amsterdam was simply the lifestyle. This

environment allows us to combine hard work

and world-class performance with a pleasant,

easy-going way of life.”

Amit Kapur

Benelux director

Tata Consulting Services

“The Netherlands works as a

huge hub for innovation and for

adoption of newer processes.

We see progress in other

markets, but the Netherlands,

we believe, is by far the

leader.”

Prashant Savla, Logistics and Finance

Head, Sun Pharma Europe

“Our first step was preparing a list of basic

criteria that the ideal site would have to meet.

This included excellent digital and physical

accessibility, a good supply of English-speaking

employees and, as a European head office,

good connections to all 28 EU Member States.

The sum total of these factors ultimately

narrowed the choice down to the Amsterdam

Metropolitan Area.”

Centre of European purchasing power

Belgium

United Kingdom

Italy

Switzerland

Germany

THE NETHERLANDS

France

European economic heartland

50% of European GDP

Euro Delta Benelux and

NordRhein Westfalen20% of European GDP

350 million consumers within 1,300 kilometers

Singapore

Calgary

Bahrain

London

Kuala Lumpur

Beijing

8xw, 9:20

14xw, 9:15

14xw, 11:55

14xw, 12:25

Houston

Atlanta

New York 56xd, 1:10

6xd, 8:154xd,

9:40

16xw, 10:30 1xd, 8:40

Osaka7xw, 10:45

Tokyo7xw, 11:00

7xw, 11:30San Francisco Shanghai

12xw, 10:25

Seoul11xw, 10:15

Hong Kong14xw, 11:10

Rio de Janeiro6xw, 12:00

Sao Paulo7xw, 12:10

New Delhi2xd, 7:45

Istanbul10xd, 3:15

Dubai3xd,6:15

Amsterdam

Mumbai1xd, 08:00

Excellent connections319 direct destinations

Examples of daily/ weekly direct flights to destination and flight time.

Amsterdam

Brussels13x / 1:54 hour

Lyon9x / 6:15 hour

Paris10x / 3:16 hour

Frankfurt (6x, 3:00 hour)

Berlin6x / 6:30 hour

Amsterdam Schiphol Airport 15 minutes

London 10x / 4:50 hour

Efficient business travel by trainNumber of daily journeys to destination and travel time

90% speaks fluent English (only surpassed by the United Kingdom & Ireland)

The average Dutchman speaks 3.2 languages (#1 in Europe)

Excellent language skills

Aggregated cost comparison European headquarter

Aggregated cost comparison for a medium sized headquarter (50 FTE, 20 m2 per employee, A-class office space) / Source: EY

Indian Community in the Netherlands

200.000 persons of Indian origin

10.000 Indian expats

Fastest growing expat group in The Netherlands

Mainly knowledge migrants with average income levels range between € 35,000

and € 70,000.

Median age of knowledge migrants working in NL is between

28-35 years old

Majority have graduate or professional degrees

Over 75% of these professionals work for Fortune Global 500 companies

Companies employing this pool of people are ABN AMRO, KPMG, PWC, ING,

TCS, Wipro, Cognizant ,Philips, Shell, DSM, Cap Gemini, NXP, Schering Plough

etc.

A unique services for Expatriates Events

One-stop shop for immigration and knowledge

migrant procedures in the Amsterdam Area

The Expatcenter is a valuable information

source for all expatriates living in the

Amsterdam Area

Simplifying the process

Through newly simplified processes and

applications, the Expatcenter meets

the needs of international companies

and their expatriate employees

Expatcenter Amsterdam

Top 15 Nationalities Expatcenter 2014

Expatcenter Amsterdam

Events: Annual Cricket Event /Diwali Festival Amsterdam Area /

Bollywood film festivals

Settling in: Bridging the Gap/ Dutch language courses

Service desk for Indian Expats at hospital Amstelland

Netherlands India Chamber of Commerce & Trade (NICCT)

Netherlands India Business Meet

Company visits to further improve investment climate

Future developments: Indian bank, hotel, university

Investment climate for Indian expats

Diwali Festival

Amsterdam Area

Tech Mahindra

Winner amsterdam inbusiness

cricket event 2015

Training with TCS for the TCS Amsterdam Marathon

Garden Taj Landsend Mumbai

Mayor van der Laan and Vice Mayor Gehrels of Amsterdam

meet Tata Board members in Taj Mahal Palace Mumbai

Mr. Ramadorai, Mr. Girish Ramachandran, Mr Chandrasekaran, Mr.

Hussain

Sir Ratan Tata and Mayor van der Laan of Amsterdam

meet at Rijksmuseum Amsterdam

Mayor van der Laan (Amsterdam)

and Mayor S. Prabhu (Mumbai)

Infosys Campus Bangalore, planting a tree: Mr Srinath Batni,

Mrs Jamuna Ravi, Mayer van der Laan of Amsterdam

Rahul Bajaj- Chairman Bajaj Auto and Mayor van der Laan

of Amsterdam, Pune

Mayor van der Laan meets Mr. Chandramouli,

COO of Mahindra Reva

Bangalore

Dr. Vikas Chaturvedi,

President of EICC

receiving medal of honour

from Mayor Van Der Laan,

City of Amsterdam

Mr. Naresh Goyal, Chairman & owner Jet Airways

and Mr. Colin Neubronner, SVP Sales & Marketing

Jet Airways with NFIA and amsterdam inbusiness teams

Thank you!

Services of amsterdam inbusiness

Introduction to Indian Companies and business networks

Attracting and delivering value to international business

A single point of contact

Wide range of contacts in private and public sectors

Support on recruitment, housing, legal, finance

Support network of civic partners in the region and around the world

Full serviced programs for initial visits to evaluate and select locations,

services and professional advisors

Advice for company staff and their families

Services are free of charge, confidential and without obligation

India Desk